Ecommerce 101: How to start an Ecommerce business

Watch this detailed step by step guide on how to set up your ecommerce store using Shopify Development.
Why ecommerce is becoming important
What Shopify Development is and why Shopify is the most popular ecommerce website
Detailed walkthrough of the Shopify dashboard
Step by step approach to creating an Account on Shopify
How to design the look of your Shopify website using Themes
Important parameters to consider while selecting the right theme for your Shopify store
Customizing your Shopify theme to make your online ecommerce store unique
How Shopify simplifies inventory management
How to add products to your Shopify store
How product categorization on Shopify can help your business in the long run
Understanding marketing automation systems available on Shopify
Creating a campaign on your Shopify store
How to use email marketing effectively via Shopify
How to give access limited access to the various members of your organization
Tips on managing your orders and recording transactions
Installing add on services and applications to your Shopify store
Setting up the payment gateway for your Shopify store
Importance of having a mobile optimized ecommerce store


  • No prior E-commerce knowledge or experience required
  • A product/product idea that you would like to sell online
  • Stable Internet Connection
  • Inclination to learn the technical aspects of E-Commerce
  • A working computer, either Windows, Mac or Linux
  • A modern browser like Chrome, or Firefox


Ever wanted to set up an online Ecommerce business but didn’t know where to start? You have come to just the right place!

Over the last decade, the online Ecommerce industry has been growing at a very rapid rate.Most consumers prefer shopping via Ecommerce websites because it saves time. In fact, more than 80 percent of the online population has used the Internet to purchase goods and services. Additionally, it offers a wide variety of products, makes it easier for consumers to compare prices and shop from the comfort of their home.

Brands have realized the scope and importance of conducting their businesses online which has helped them target a wider audience both locally and globally. It has been estimated that in the coming decades, 95% of all purchases will be through Ecommerce websites.

Especially since the onset of the COVID-19 pandemic, searches related to “How to start eCommerce business”

Setting up an online ecommerce store is easier than it seems. This ecommerce masterclass has been designed to break down the process into simple steps. By the end of it, you should be able to create your online ecommerce store using Shopify development with ease.

Why should you set up an ecommerce store?

The benefits of setting up an ecommerce website using Shopify development or any other online software are many. While the consumers can enjoy benefits of a faster buying process, option to compare products and price, and ability to shop at any time of the day or night, business owners can enjoy lower costs for business setup, marketing and advertising. The biggest advantage would be the ability to reach customers beyond geographical boundaries and thus, scale their business.

If your business or product can benefit from any of the advantages mentioned above, don’t think twice before watching this free ecommerce masterclass!

What is this Masterclass about?

In this free Masterclass, Digital Marketing Specialist Shivam Bansal will teach you how to set up your online Ecommerce store on Shopify. In this detailed Shopify Development guide, you will leave everything from selecting the right theme to setting up a payment gateway in no time. All you have to do is follow the steps mentioned in the video, and you will be good to go!

What is Shopify?

Shopify is an online platform that helps you set up and host your online Ecommerce store. When selling products online, you’re expected to create a landing page to showcase your products, engage with customers, accept payments, and more. Shopify offers all the tools you need to manage each of those activities. This ecommerce website builder has features for everyone ranging from beginners to ecommerce experts.

Who should watch this Ecommerce Marketing Masterclass?

If you are an aspiring ecommerce marketer or an existing business owner that wants to set up an online ecommerce store, you should definitely not miss out on this masterclass as it will cover the fundamental aspects of running a successful ecommerce business online.

What you will learn in this Ecommerce Masterclass:

  • How to make an Account on Shopify: A step-by-step approach to creating an account on Shopify.

  • How to Set Up a Theme on Shopify: Finding and customizing the right theme for your online store among the dozens of options available on Shopify in less than 5 minutes.

  • Adding products to your Shopify: Uploading images, adding titles, descriptions, and prices for your products on your Shopify website.

  • Managing your Inventory: How to add products, edit your quantities, and categorize your products.

  • Marketing Your Shopify Store: Understanding various Marketing Automation systems available on Shopify.

  • Creating a campaign: Integrating your Shopify store with your Facebook and Instagram Advertising, Email Marketing, SMS, and so on.

  • Exploring add-on services: Adding applications like Oberlo that will help further build your website and cater to your business needs.

  • Setting up the payment gateway: Collecting payments from your customers in a seamless way by choosing the right payment gateway based on the market and customers you are catering to.

You will also get:

  • Fast and Friendly Support in the Q&A section

  • Certification of Completion from the Indian Institute of Digital Education.

By the end of this masterclass, you should be equipped with the basic skills needed to set up and run your very own Ecommerce store online.

About the Trainer:

Shivam Bansal is a Digital Marketing Professional and Public Speaker and has worked with several cross-cultural teams over the years. He has experience in international business and is best suited to share his learnings with you about how to start an eCommerce business. He is deeply passionate about all avenues in business, especially sales, marketing, corporate strategy, data analysis and other expressions of creativity in general.

  • Co-Founder Dastaa Travels

  • Worked with AIESEC, Polska

  • Worked with Wizcraft International Entertainment Pvt. Ltd.

Who this course is for:

  • Anyone looking to become self-sufficient and/or reduce ecommerce website development cost
  • Anyone looking to set up an online ECommerce store
  • Students or working professionals looking to get introduced to WordPress
  • E-Commerce Beginners who need a deeper understanding of Shopify functions and themes
  • Anyone looking to establish their online business\entrepreneurship
  • Local business owners looking to expand their brand by establishing an online store

Course content

1 section8 lectures32m total length
  • Making an account on Shopify
  • Setting up a theme
  • Add a product Inventory
  • Marketing on Shopify
  • Shopify Apps: Payment Gateway
  • E-commerce in the Digital Age
  • Collections & Gift Cards on Shopify
  • Tracking & Analytics


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