Ecademy - The Entrepreneurship Course

Choose a problem you are passionate about and build a company to solve it for customers. Entrepreneurs focus on a niche problem and align products with purpose.

Decide what to sell by weighing digital versus physical and B2B versus B2C, then start prototyping and marketing. Price with a sixfold markup and define inner value, outer value, and add on value.

Explore design thinking and lean startup methods to empathize with users, define problems, ideate solutions, prototype, test, and iterate toward MVPs, product-market fit, and growth hacking.

Learn to choose a brand name that is two or three syllables, easily spelled and pronounced, while aligning with your brand voice and promise.

Eye contact case study shows how a dorm-room SaaS email marketing startup grew to 50 million in sales by mastering unit economics, CAC, and LTV, leading to 169 million exit.

Drive business growth by moving from point A to point B, ramping up sales and digital marketing while communicating effectively with prospects, customers, and leads.

Learn to size markets for B2B and B2C using examples with up lead, and craft customer personas with demographics and psychographics for targeted advertising.

Build the marketing funnel from entry channels to evangelizers, using lead capture, trust building, purchase, and customer indoctrination, while applying pirate metrics—awareness, acquisition, activation, revenue, retention, and referrals—to track progress.

Create high-conversion landing pages for lead generation using lead magnets, strong call-to-action, and split testing to optimize conversion rates and scale advertising.

Master advanced Facebook ad strategies to scale with lookalike audiences and cost cap bidding. Learn to set up lead ads and a robust campaign structure for prospecting and retargeting.

Master retargeting ads on Facebook, Google, and LinkedIn to boost conversions and customer repeat purchasing through cookies, custom audiences, and strategic upsell and education.

Scale customer acquisition with Google search and display ads, using keywords, ad groups, and retargeting, while optimizing landing pages, measuring cost per conversion, and improving quality score.

Set up your LinkedIn ad and target B2B audiences by job titles, industries, and skills. Track cost per conversion and optimize campaigns using the Insight tag, retargeting, and lookalike audiences.

Apply offline marketing to build trust and drive leads using tv, print, radio, and billboards, then track results with coupon codes or unique URLs to optimize spend.

Scale and professionalize your company by implementing systems and processes to reach one million, five million, ten million, and beyond twenty five million in annual sales, building a world-class organization.

Scale your business beyond product-market fit by building scalable sales, payroll and finance systems, and fundraising strategies, while hiring to run the business and aligning leadership with stakeholders.

Master outbound sales for b2b by generating cold leads through one-to-one emails, calls, and LinkedIn, using tools like UpLead, ZoomInfo, and LinkedIn Sales Navigator to target high-value contracts.

Learn when to raise angel capital, bootstrap first, validate demand with paying customers and prototypes, and leverage angel networks, crowdfunding, and convertible notes for high-growth startups.

Explore due diligence, term sheet negotiation, and investor selection for venture capital funding, including intellectual property, contracts, cap tables, and readiness criteria for startups.

Scale your startup from six to twenty-five employees by implementing HR systems, performance reviews, benefits, stock options, an employee handbook, CRM, and marketing math, guided by clear values.

Define your company values and mission, align personal purpose, and communicate a clear vision; empower autonomy, measure success on real-time dashboards, and coach your team for sustained high performance.

Ecademy's entrepreneurship course presents six team building exercises to build trust, connection, and confidentiality during company retreats, from inner story to crucible moments.

Lead your team toward excellent execution by aligning vision, strategy, and daily stand-ups. Implement quarterly and annual planning, KPI dashboards, and accountability to drive results.

Define entrepreneurship as creating value for humanity by solving real problems, not exploiting others, and outline seven steps to build a scalable, mission-driven organization using design thinking and lean startup.