Ecademy - The Entrepreneurship Course

Name: Ecademy - The Entrepreneurship Course
Rating: 4.6 (27 reviews)

Launch, grow, and scale any startup with this comprehensive course on entrepreneurship and digital marketing

Created byRyan Allis

Last updated 7/2020

English

What you'll learn

How to start up a new business and turn an idea into a company
How to rapidly grow sales for an existing business
How to develop your product and acquire customers
Creating a logo and building your web site
Scaling digital advertising campaigns on Facebook, Google, LinkedIn, Instagram, and YouTube
Turning on retargeting ads on Google, Facebook, and Linkedin
Building your company pitch deck for fundraising
Conducting a crowdfunding campaign
Raising angel capital and venture capital and negotiating term sheets
Building systems needed to scale up beyond 100 employees
Building an inbound and outbound sales team for your company
How iContact grew to $50 million in annual sales, 300 employees, and 70,000 paying customers
Preparing for a sale of your company (M&A)

Course content

5 sections • 69 lectures • 12h 5m total length

A Message from Ryan Allis0:22
A welcome from Ecademy course creator Ryan Allis
Welcome to the Ecademy0:55
Instructor Background2:44
Course Contents Overview7:31

Part 1 - Intro from Ryan Allis0:13
How the System of Entrepreneurship Works29:43
The Four Types of Entrepreneurs6:03
The Four Types of Companies5:17
The Big Opportunities of 2021-205030:21
The Purpose of Your Life19:42
Finding a Problem to Solve3:47
Your Business Model11:05
Creating Your First Product16:20
Rapid Prototyping14:27
Design Thinking & Lean Methodology5:00
Creating Your Brand Name4:17
Creating Your Logo3:32
Choosing Your Domain Name5:35
Creating Your Web Site10:04
How to Incorporate5:31
Getting Your First Customers8:47
iContact Case Study - Growing to $50M Per Year in Sales38:30

Part 2 - Intro from Ryan Allis0:20
Part 2 Overview2:35
The Fundamentals of Marketing8:34
Market Sizing & Customer Personas6:12
The Marketing Funnel7:06
Customer Acquisition Channels6:44
Landing Pages & Lead Generation17:12
Marketing Automation - Putting Your Systems on Autopilot16:29
Marketing Math (CAC, ROAS, & LTV)22:30
Facebook Advertising22:05
Advanced Facebook Advertising12:05
Facebook Ads Case Study8:59
Using Retargeting Ads to Increase Conversions12:30
Setting Up Retargeting Ads11:18
Google Ads13:12
Google Analytics5:22
Advertising on LinkedIn4:36
Email Marketing11:12
Using Social Media8:39
Search Engine Optimization (SEO)12:18
YouTube Video Marketing6:13
Using Affiliate Marketing to Increase Sales4:17
Offline Advertising (Billboards, Print, Radio)3:43
The Growth Formula0:06
Please read the included PDF, "The Growth Formula - Making Digital Marketing, Inbound Sales, and Outbound Sales Work For Your Company"

Part 3 Welcome from Ryan0:36
Part 3 Overview2:00
Tools for Growing Startups9:59
Inbound Sales - Building Your Sales Team9:26
Outbound Sales - Generating New Leads10:36
Recruiting Your Team9:04
Creating Your Pitch Deck4:54
Raising Angel Capital ($0 to $1M)15:12
Raising Venture Capital ($1M+)4:06
Scaling from 1-5 Employees11:27
Scaling from 6-25 Employees17:32
Scaling from 26-50 Employees15:17
Scaling from 51-250 Employees15:41
Product Management6:22
Management Tips10:22
Team Building Exercises5:08
Creating Your Strategy9:30
Creating Your One Page Strategic Plan12:19
The Keys to Great Execution17:46
100 Steps in Review24:28

Requirements

Fluency in English

Description

Learn how to launch, grow, and scale any business with this 66 lecture, 1700+ slide detailed and comprehensive course on every stage of entrepreneurship, scaling, and digital marketing. Ecademy was created by Ryan Allis, an experienced tech entrepreneur and Harvard MBA who built the marketing software company iContact from a startup to $50 million in sales, 300 employees, and an exit for $169 million to a publicly traded company. Learn the specific techniques in digital marketing, customer acquisition, sales, raising capital, and systems needed to scale your company from a startup past $25 million in annual sales.

Who this course is for:

Aspiring entrepreneurs who have an idea and want to build a product and business around it
Experienced entrepreneurs who already have sales and want to ramp up their sales growth
Anyone looking to learn how to start, grow, and scale up a company
Anyone looking to learn how to learn digital marketing and entrepreneurship
CEOs and founders of companies considering raising investment capital

Ecademy - The Entrepreneurship Course

What you'll learn

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Course content

Introduction4 lectures • 12min

Part 1 - Starting Up18 lectures • 3hr 38min

Part 2 - Growth24 lectures • 3hr 44min

Part 3 - Scaling Up20 lectures • 3hr 32min

Bonus Content3 lectures • 59min

Requirements

Description

Who this course is for: