
Explore how e-books serve as marketing tools, delivering focused content and building authority while acting as a free email lead magnet to grow your audience.
Learn the eight-step process of ebook creation—from idea and research to writing, revising layout, publishing, and distributing content—while leveraging email acquisition and selling on platforms for passive income.
Develop your ebook content by crafting a compelling introduction that sells the topic, then develop topics, add actual text, and decide whether to include a conclusion.
Take a break after finishing the draft, then return the next day to proofread for grammar and spelling mistakes. Ask a friend or family member to proofread for external feedback.
Learn to format your ebook with easy, free layout tools and templates that you can modify in Canva, PowerPoint, or Word, avoiding long design programs while achieving a professional look.
Explore Canva's interface, templates, and folders to design and organize your ebook projects for free. Share with a team, and use printing options, pricing, and help.
Design a compelling break page for your Canva ebook by selecting a template, placing tip numbers and inspirational quotes, adjusting colors, and aligning elements before the main text.
Create and customize a table of contents with Canva templates, then add and structure ebook pages. Save as a PDF and verify hyperlinks before sharing.
Learn how to credit the author and source of images, including stock and free images, by identifying photographers and image sources and avoiding uncredited photos.
Store your ebook in Google Drive and create a shareable link. Set up a landing page to capture reader emails before redirecting to the ebook.
Discover how a landing page distributes your e-book as a freebie, collects emails, and boosts conversions with a simple, focused design.
Learn to personalize and shorten your eBook landing page URL using Bitly, connect it to MailChimp campaigns, and track clicks to optimize distribution across YouTube, Instagram, WhatsApp, and more.
Upgrade the way your readers access your ebook by adding a flip page effect to it. You can also include flip page sound to make the reading a better experience.
Tool used to create flip page effect: https://www.flipsnack.com/
Ebook: how to create a content marketing or lead magnet ebook is the complete guide for beginners, where you will learn how to create your first e-book from planning to execution - hands on!
Together we will create your first digital book, from the conception of the topic to the writing, layout and distribution of your ebook.
With an e-book you will:
Increase your authority on the chosen topic;
Generate leads and business opportunities;
Create a bridge of direct contact with your customer (without relying exclusively on social media);
Better understand your audience / customers;
Create an ebook to be used as a Content Marketing strategy for your company or services.
What you will learn in the course:
Raising and validating ideas for your e-book;
Define the structure;
Create the visual identity of your ebook (even if you don't know anything about design);
Create the cover;
Create the content master page;
Create the table of content;
Create a breakpage;
Create the bio page;
Where to find free, high-resolution images;
How to insert images to the e-book;
Add external hyperlinks to the e-book;
Export the final project and save as a PDF;
How to create a landing page to distribute your e-book;
Build an email list of people interested in your content;
Learn to use Canva, a friendly tool for those who are not designers.
I will see you in the course!
If you have any questions, you can find my contact information on my bio page here in Udemy.
Maiza Nara