Twitter Ads: Twitter Advertising 2020 Certification Course
What you'll learn
- Launch all of Twitter's objective-driven campaigns
- Install and use Twitter's Universal Tracking Pixel
- Use all of the targeting features in the Twitter Ads platform
- Deploy Twitter-specific creative formats (like Twitter Ad Cards)
Requirements
- An active Twitter account
Description
Version 2: Fresh as of November 2019
Used by Teams at Spotify, Pepsi, Twitter, and other leading organizations
5/5 Stars: "Very useful. Extremely interactive. Knowledgeable presenter." - Jennet Ingram
5/5 Stars: "A great course, easy to follow if you already have some experience with digital marketing. It's a short and to the point introduction to Twitter ads, and a practical one as well. You'll create various campaigns alongside this course, see how the platform works, get tips on what could work best." - Ioana Dragos
Your Complete Twitter Advertising Learning Experience!
Install the Twitter tracking pixel and use it for retargeting
Deploy all of Twitter’s objective-driven ad campaigns
Target Twitter users based on a variety of characteristics and behaviors
Build and use Twitter’s custom creative formats like Twitter Cards
Learn to analyze the success of campaigns using real data
Earn your Eazl Twitter Ads 2020 Certificate
Perfect for Digital Marketers, Entrepreneurs, Community Managers, and Public Relations
It seems that people are increasingly numb to advertising that tries to take you from a complete stranger to some company and turn you into a client right away. Today, people like to discover brands for themselves. Luckily, there’s a great network for that: Twitter. Twitter is a network where users go to discover new things, see what peers and influencers are doing, and learn what’s happening. That’s why it’s a great place to advertise.
You’ll likely love this course if you’re a...
Digital marketer who wants access to the most educated social network in the world
Entrepreneur wanting to introduce your products, services, or ideas to the world
Social media or community manager looking to engage an existing following
Public relations professional looking to control the narrative in important conversations
If you want to be able to launch Twitter Ads almost instantly, this course is for you. Eazl’s Twitter Advertising Certificate Course is a well-crafted learning experience that’s hands-on, concise, and engaging. In this course, you will:
Learn about the Twitter user base and their behavior patterns
Participate in an interactive simulation game based on a real Twitter Ads case study
Deploy campaigns with your instructor to build your intuition on the platform
Use multiple advertising strategies and see their results
Integrate digital marketing tools like Google Tag Manager and Google Analytics
This course is chock full of activities that allow you to practice what you’re learning. You’ll work with your instructor over multiple Eazl Side-by-Side exercises to craft creative assets specific to Twitter Advertising, install the Twitter Ads Pixel, target Twitter users, and deploy each of Twitter’s objective-driven ad campaign formats.
Why Learn with Eazl?
If Eazl is a reincarnated spirit, it was someone like Harriet Tubman in a past life: a rebel humanitarian. Since publishing Eazl’s breakout course called “Career Hacking” in 2014, Eazl has become one of the most powerful forces in independently-produced online education. By channeling Eazl’s service-oriented heart, the Eazl team has successfully built a community of more than 150,000 professionals worldwide. When you learn with Eazl, it’s like you’re learning with your smart business family. Clear, fun, practical, and human-oriented learning experiences have made the Eazl course catalog and community what it is today… and we’re just getting started.
Join us on this adventure today! We’ll see you inside the course.
Who this course is for:
- Digital Marketers
- Social Media Managers
- Entrepreneurs and Organizers
- Public Relations Professionals
Course content
- Preview04:39
- 00:26Access Your Twitter Ads 2020 Study Guide (Important!)
- Preview02:56
- 02:49Play the Interactive Twitter Ads Manager Simulation Game
- 01:13Revealed: The Results of the Twitter Ads Simulation Game
- 01:54Let’s Set Up Your Twitter Ads Account (Beginner)
- 07:36Let’s Set Up Your Twitter Pixel with Google Tag Manager (Intermediate)
- 01:16Recap: The Twitter Network and Building Remarketing Audiences
Instructors
![Davis Jones](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.4 Instructor Rating
- 30,628 Reviews
- 216,705 Students
- 16 Courses
Davis Jones is the Chief Learning Officer for Eazl, a business school whose courseware is used by organizations like Tesla®, Harvard, the World Bank, and Lyft® and more than 250,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning program in 2018.
Mr. Jones began his career in digital education following the publication of Career Hacking in 2014. Today, it is the best-selling career management course in the history of the Internet and is integrated into undergraduate and graduate-level programs at the University of San Francisco, EDHEC Business School, Sonoma State University, and other colleges and universities in the US and abroad. Following the publication of Career Hacking™, Mr. Jones negotiated commissions for Eazl to produce courseware on digital marketing, digital customer service, and multiple other business topics. Today, this courseware is used by organizations in both the private (e.g. Tesla®, PayPal®) and public (e.g. the World Bank) sectors.
Mr. Jones earned undergraduate (economics) and graduate (MBA) degrees from traditional universities. He is also a committed lifelong learner. In addition to his participation in the Harvard Graduate School of Education Leaders of Learning program, Mr. Jones has earned credentials from New York Museum of Modern Art® (Teaching with Themes), Udemy® (Trademark Law), and independent learning organizations (Yes I’m a Designer™ / Adobe Illustrator®).
- 4.4 Instructor Rating
- 30,659 Reviews
- 216,793 Students
- 17 Courses
Since launching in 2013, Eazl courseware has received more than 20,000 5-star reviews. Today, Eazl courseware helps teams at Tesla®, PayPal®, Lyft®, Apple®, Adidas®, Harvard, the World Bank, and many other leading organizations make faster progress on their goals.
Zero PowerPoint policy: You will never see a PowerPoint presentation in an Eazl course. Instead, you'll find fun, interactive courseware featuring animated content created by tasteful designers (not an automated doodle drawing program), interviews with practitioners in the field, exercises that give you a chance to apply what you're learning in real time, and other interesting educational modalities.
Cutting-edge learning science: Our goal is to enable you to learn as much as possible as quickly as possible--and to remember what you've learned. So, we've partnered with learning scientists to leverage digital teaching practices that help us help you learn, and retain, information quickly.
Resources to take with you: Your learning experiences with Eazl includes many cloud-hosted resources that you can access on any device at any time. For example, maybe you used a template in one of your Eazl courses... that template will be available to you in the cloud at any time! So, next time you're at work and you need to get something done fast, your Eazl resources are right there with you.
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Thanks for learning with us!