Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ AWS Certified Developer - Associate
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Mindfulness Meditation Personal Transformation Life Purpose Emotional Intelligence Neuroscience
Web Development JavaScript React CSS Angular PHP WordPress Node.Js Python
Google Flutter Android Development iOS Development Swift React Native Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
SQL Microsoft Power BI Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Big Data
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Online Business Business Plan Startup Blogging Freelancing Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Marketing Advertising Twitter Marketing

Twitter Ads: Twitter Advertising 2020 Certification Course

Used by Spotify, Pepsi, and Twitter itself! Become a capable Twitter Ads manager & get certified in a short, fun course!
Rating: 4.2 out of 54.2 (261 ratings)
1,407 students
Created by Davis Jones, Eazl (Official)
Last updated 10/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Launch all of Twitter's objective-driven campaigns
  • Install and use Twitter's Universal Tracking Pixel
  • Use all of the targeting features in the Twitter Ads platform
  • Deploy Twitter-specific creative formats (like Twitter Ad Cards)
Curated for the Udemy for Business collection

Requirements

  • An active Twitter account

Description

Version 2: Fresh as of November 2019

Used by Teams at Spotify, Pepsi, Twitter, and other leading organizations


5/5 Stars: "Very useful. Extremely interactive. Knowledgeable presenter." - Jennet Ingram

5/5 Stars: "A great course, easy to follow if you already have some experience with digital marketing. It's a short and to the point introduction to Twitter ads, and a practical one as well. You'll create various campaigns alongside this course, see how the platform works, get tips on what could work best." - Ioana Dragos


Your Complete Twitter Advertising Learning Experience!

  • Install the Twitter tracking pixel and use it for retargeting

  • Deploy all of Twitter’s objective-driven ad campaigns

  • Target Twitter users based on a variety of characteristics and behaviors

  • Build and use Twitter’s custom creative formats like Twitter Cards

  • Learn to analyze the success of campaigns using real data

  • Earn your Eazl Twitter Ads 2020 Certificate

Perfect for Digital Marketers, Entrepreneurs, Community Managers, and Public Relations

It seems that people are increasingly numb to advertising that tries to take you from a complete stranger to some company and turn you into a client right away. Today, people like to discover brands for themselves. Luckily, there’s a great network for that: Twitter. Twitter is a network where users go to discover new things, see what peers and influencers are doing, and learn what’s happening. That’s why it’s a great place to advertise.

You’ll likely love this course if you’re a...

  • Digital marketer who wants access to the most educated social network in the world

  • Entrepreneur wanting to introduce your products, services, or ideas to the world

  • Social media or community manager looking to engage an existing following

  • Public relations professional looking to control the narrative in important conversations

If you want to be able to launch Twitter Ads almost instantly, this course is for you. Eazl’s Twitter Advertising Certificate Course is a well-crafted learning experience that’s hands-on, concise, and engaging. In this course, you will:

  • Learn about the Twitter user base and their behavior patterns

  • Participate in an interactive simulation game based on a real Twitter Ads case study

  • Deploy campaigns with your instructor to build your intuition on the platform

  • Use multiple advertising strategies and see their results

Integrate digital marketing tools like Google Tag Manager and Google Analytics

This course is chock full of activities that allow you to practice what you’re learning. You’ll work with your instructor over multiple Eazl Side-by-Side exercises to craft creative assets specific to Twitter Advertising, install the Twitter Ads Pixel, target Twitter users, and deploy each of Twitter’s objective-driven ad campaign formats.

Why Learn with Eazl?

If Eazl is a reincarnated spirit, it was someone like Harriet Tubman in a past life: a rebel humanitarian. Since publishing Eazl’s breakout course called “Career Hacking” in 2014, Eazl has become one of the most powerful forces in independently-produced online education. By channeling Eazl’s service-oriented heart, the Eazl team has successfully built a community of more than 150,000 professionals worldwide. When you learn with Eazl, it’s like you’re learning with your smart business family. Clear, fun, practical, and human-oriented learning experiences have made the Eazl course catalog and community what it is today… and we’re just getting started.

Join us on this adventure today! We’ll see you inside the course.

Who this course is for:

  • Digital Marketers
  • Social Media Managers
  • Entrepreneurs and Organizers
  • Public Relations Professionals

Course content

4 sections • 24 lectures • 1h 53m total length

  • Preview04:39
  • Access Your Twitter Ads 2020 Study Guide (Important!)
    00:26
  • Preview02:56
  • Play the Interactive Twitter Ads Manager Simulation Game
    02:49
  • Revealed: The Results of the Twitter Ads Simulation Game
    01:13
  • Let’s Set Up Your Twitter Ads Account (Beginner)
    01:54
  • Let’s Set Up Your Twitter Pixel with Google Tag Manager (Intermediate)
    07:36
  • Recap: The Twitter Network and Building Remarketing Audiences
    01:16

  • Concepts We’ll Be Using to Launch Twitter’s Objective-driven Campaigns
    03:45
  • Preview03:24
  • Let’s Design Creatives in the Twitter Ads Creative Center (Beginner)
    15:12
  • Launch a Video View Campaign with a Risk Reversal Strategy (Intermediate)
    08:13
  • Launch an Engagement Campaign Using Event Targeting (Intermediate)
    06:48
  • Let’s A/B Test Ad Content in a Website Clicks Campaign (Intermediate)
    05:36
  • Let’s Build Brand Awareness with Competitor Audiences (Intermediate)
    05:44
  • Let’s A/B Test Follower Campaigns vs. Awareness Campaigns (Intermediate)
    02:35
  • Let’s Launch an App Install Campaign with On-platform Remarketing (Intermediate)
    05:56

  • Let’s Create Tailored Audiences with an Off-Twitter Datasource (Intermediate)
    06:18
  • Let’s Launch a Remarketing Campaign Using Tailored Audiences (Intermediate)
    03:02
  • Let’s Analyze the Viral vs. Paid Reach of Your Promoted Tweets (Beginner)
    02:36
  • Learn 5 Optimization Techniques for Your Campaigns (Intermediate)
    14:09
  • Let’s Bulk Edit Your Twitter Ads Campaigns (Advanced)
    02:20

  • Find Out the Results of the Campaigns We Launched
    02:58
  • Let’s Reinforce Some Key Concepts and Get You Your Certificate
    01:48

Instructors

Davis Jones
Chief Learning Officer at Eazl
Davis Jones
  • 4.4 Instructor Rating
  • 28,259 Reviews
  • 206,999 Students
  • 16 Courses

Davis Jones is the Chief Learning Officer for Eazl, a business school whose courseware is used by organizations like Tesla®, Harvard, the World Bank, and Lyft® and more than 250,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning program in 2018.

Mr. Jones began his career in digital education following the publication of Career Hacking in 2014. Today, it is the best-selling career management course in the history of the Internet and is integrated into undergraduate and graduate-level programs at the University of San Francisco, EDHEC Business School, Sonoma State University, and other colleges and universities in the US and abroad. Following the publication of Career Hacking™, Mr. Jones negotiated commissions for Eazl to produce courseware on digital marketing, digital customer service, and multiple other business topics. Today, this courseware is used by organizations in both the private (e.g. Tesla®, PayPal®) and public (e.g. the World Bank) sectors.

Mr. Jones earned undergraduate (economics) and graduate (MBA) degrees from traditional universities. He is also a committed lifelong learner. In addition to his participation in the Harvard Graduate School of Education Leaders of Learning program, Mr. Jones has earned credentials from New York Museum of Modern Art® (Teaching with Themes), Udemy® (Trademark Law), and independent learning organizations (Yes I’m a Designer™ / Adobe Illustrator®).

Eazl (Official)
The Online School that Fits Your Life
Eazl (Official)
  • 4.4 Instructor Rating
  • 28,289 Reviews
  • 206,999 Students
  • 17 Courses

Since launching in 2013, Eazl courseware has received 15k+ reviews and is trusted by teams at Tesla, Harvard, the World Bank, and many other leading organizations. Today, 150,000+ students use Eazl to build and prove their skills from anywhere, on any device, on their own schedule.

Eazl also offers you industry-leading digital student support. More than just Q&A, you can get high-quality feedback on projects that can be career game-changers for you--like your resume and completed course projects. For example, many students at the University of San Francisco and EDHEC Business School submit and receive feedback on their resumes from Eazl’s student support team before graduating. Our team is passionate about delivering you honest feedback to support your learning and enable you to put your best foot forward.

You can take advantage of three kinds of learning experiences with Eazl: Career Hacking, certificate courses, and Eazl’s BFE Program.

• Career Hacking is the best-selling career management course in the history of the Internet. It’s a great way to learn how the job market works, to refine your career strategy, and to build your resume and LinkedIn® profile. We also offer additional services to help you build a strong professional brand and navigate your job search.

• Eazl’s certificate courses enable you to develop a specific skill, get templates and tools related to the skill that you can alter for your own uses, and receive a customized certificate for completing the course. For example, Eazl’s Growth Hacking Masterclass is a certificate course with more than 35,000 alumni worldwide.

• In Eazl’s Business, Finance, and Economics Intensive (BFE) program, you’ll learn everything you need to know to be a capable, well-rounded businessperson. Through the BFE program, you pick among 5 specializations or complete all 5 to prove that you’re someone who deserves a seat at the leadership table.

You will not go into debt learning with Eazl. We are passionate about providing you with amazing courseware (you will never watch a PowerPoint presentation with Eazl), the best digital student support in the world, access to global experts, and a lot more at amazingly affordable prices.

Thanks for learning with Eazl!

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.