Content Marketing for Wordpress: Build a Website Audience

Clarify your goals and audience to build a content marketing strategy, distinguish strategy from tactics, and establish a platform as the home base to reach and grow your audience.

Set realistic content marketing goals by evaluating your current position, outlining long-, medium-, and short-term targets, and regularly reevaluating to build your email list and audience.

Understand your audience by researching who they are and where they hang out online. Join communities to learn their problems and dialect, then create authentic content that serves them.

Treat content as part of an ongoing conversation with your audience across multiple modalities. Promote consistently across channels, encourage feedback, and respond quickly to keep the conversation engaging and accessible.

Build a home base you own by centering content on your website as the publishing hub, using social channels as promotional vehicles to grow your email audience.

Differentiate traffic from an audience by building engaged relationships that convert visitors into leads and customers; focus on email growth, open and click rates, and meaningful actions over vanity metrics.

Develop a clear content marketing strategy by defining goals, understanding your audience with avatars, and building a home base website to own your assets and measure engagement.

Content marketing serves as modern broadcasting, using diverse modalities to reach audiences. Build a cohesive strategy across podcasts, video, and blogs to maximize distribution.

Blogging anchors your WordPress content marketing, offering multi-modal options like text, video, podcasts, and images. Develop your voice, publish consistently, and promote via social to drive traffic to your site.

Explore building an engaged email list, offering value to opt in, and using broadcast and auto-responder emails to deliver relevant content and drive actions.

Leverage YouTube as a core channel to drive traffic to your WordPress site and build trust with high-quality videos, plus practical hosting and embedding tips.

Use podcasting as a powerful content marketing tool to build a WordPress audience, leveraging iTunes distribution, affordable gear, and audience-centered formats under 30 minutes with high sound quality.

Facebook dominates social referrals, driving traffic to sites in content marketing. Audit accounts, set up a business page, and post links back to your home base to spark engagement.

Publish Kindle e-books easily to attract traffic and build authority; use short reports as lead magnets to grow your email list and funnel readers to your site.

Explore your content marketing comfort zone by starting with blogging, then gradually expand to video or podcasts; practice regularly, stay consistent, and promote to build audience momentum.

View content marketing as broadcasting across multiple modalities, starting with your strongest channel and expanding to grow your audience. Build assets by driving traffic to your home base.

Discover how to build a content marketing machine for Wordpress by creating a production schedule, generating ideas, creating and producing content, publishing it, and promoting to grow your audience.

Set realistic content production goals and deliver high quality content regularly. Be ruthless with time, promote strategically, and pursue small wins by doing less but better, more often.

Track your content ideas with a close-to-hand system using Evernote, notebooks, clipper, and cloud-based sync; organize topics as notes and draft WordPress posts.

Establish a reliable content marketing and publication schedule to build audience momentum through regular, predictable posts across podcasts, videos, and blogs, while planning, creating, and promoting content in advance.

Master content repurposing to maximize value across video, transcription, and audio, then extend to blogs and posts by creating three repurposing options per piece and linking back to the original.

Promote your content as a core engine for growth, building an audience via email, social media, guest blogging, podcasts, and webinars, while driving traffic back to your home base.

Promote content on a dedicated Facebook page with teasers linking to your site and use paid ads, retargeting, and custom and lookalike audiences to counter shrinking organic reach.

Maintain a consistent content delivery schedule to build momentum and traction, track ideas, repurpose content, and promote it across email and social channels for sustained traffic and return on investment.