Easy To Create Facebook Ad Funnels That Convert

Be sure to download your content marketing planner!

The key to marketing is testing, measuring and revising.  No one piece of content will appeal to everyone.  A rotating content strategy will help you to match the right content to the right audience for better conversions.

There are many factors that go into making a great piece of content.  In this segment I discuss what makes for great content that converts readers into leads for your business.

Creating content is not easy, especially if you have not done it before.  In this segment I discuss whether you should create it yourself or should you hire someone to do it for you.  I also discuss a very easy way of having this content created by someone else.

I discuss what Upwork is, how it works and best practices for hiring the right person for your project.

A step by step walk through on how to hire someone on Upwork.

A recap and review of the content section.

The goal of this course and the reason you are creating your marketing funnel is to generate leads and sales for your business.  Creating an effective sales page is critical to the success of your marketing funnel.  Here we discuss the goals of this section of the course and the importance of the sales page in your marketing funnel.

Download your template for creating a high converting sales page!  In this segment I discuss what are the critical elements that you need to include so that your sales page can generate leads and sales for your business.

Download the AIDA template!  Use the AIDA technique to craft a compelling sales page that will greatly improve your conversion rates.

Wrap up and review of the sales page section.

Thank you pages are important for both customer experience as well as for tracking conversions. In this segment I discuss why thank you pages are important and ideas on what to include on your thank you page.

I show you how to redirect people who fill out your contact form to your thank you page.  Most contact form builders let you redirect users to a url after submission, I show you how to do it using a few different contact form builders.

Recap of what we learned in this section.

An overview of what the Facebook tracking pixel is and how it works.

This segment shows you how to create your Facebook tracking pixel.

This segment shows you how to install the Facebook tracking pixel on your website.

This segment shows you how to create custom conversions in Facebook.

An introduction to Facebook audiences and the different targeting options available to you when creating your custom audiences.

In this segment I show you how to use Facebook Audiences Insights to find and create your own custom audiences to use later on in your Facebook Ads.  You will want to build out several audiences so you can test your ads to see which audiences respond the most to your content and ads.

An introduction on what you will learn in this section on Facebook Ads  and how to use a 1x3 or 3x3 Facebook Ad strategy when running your Facebook Ads.

A walkthrough on setting up your first Facebook Ad campaign.  Here we will create our first Facebook Ad campaign and select the settings we will use for the campaign.

Once your campaign settings are in place, we will need to go through our ad set and adjust our settings.

Once our campaign and ad set settings are in place, we are ready to create our first Facebook Ad.

A review of creating Facebook ads.

You will learn how to setup your remarketing campaign to target people who visit specific pages on your website.

Now that we are tracking visitors to specific pages on the website, we are ready to create our Facebook remarketing ad.

A review of the Facebook marketing funnel we created during the course.

What happens when your funnel is not producing results?  Here I show you how to troubleshoot your funnel and identify where in the funnel you are having issues and how to fix them.

Thank you for taking my course!  A quick recap and how to get help and support as you build and run your own Facebook marketing funnel.

A list of resources that can help with building your funnel.