Easy Step by Step Guide to New Product/Brand Development
What you'll learn
- New Brand development
- New Product development from idea to launch
- How to be Project Manager for a new brand innovation
- Strategic new brand introduction into the market
- How to Create high level value chains, COGS, and P&L for new brands
- How to create a marketing and sales 1 year plan
- Bottom up product sales volumes forecast
- Creating a distribution plan for your product launch
- How to test the market with your new product before launch
- How to create a launch plan
- Be able to understand a little about financial terms in the Profit and Loss, as well as the value chains.
This course covers in detail all the necessary steps you need to take as you develop your product or brand to any Market with the aim to have a successful launch and profitable sales for company or business.
The course will cover the process of new product development in established firms as well as for those starting a new business as enterpreneurs. The content will broadly cover the following topics: Preparations on creating your project teams , COGS, Market Research and Planning, Product concept and design, Test Markets, Brand Promotional Planning, Sales and Marketing Planning and Market launch planning
Section 1 - Course content introduction
Section 2 - Project Kick off and Preparation Activities including Highlevel COGS, Volume forecast, Consumer opportunities
Section 3 - Product Concept generation & Product specification including distribution planning, price strategy planning, promotional planning.
Section 4 - Concept selection & testing including P&L creation.
Section 5 - Product Market testing Activities including Marketing Planning
Section 6 - Marketing and Sales planning including 5 Year P&L planning and Risks and Mitigation planning.
Section 7 - Launch Planning including Trade launches and Sales team Briefing.
The course is organised around 7 sections with which each has 4-5 lectures with materials offered for download as resources to support your learning process.
This course can be taken at a pace that is suitable to you , and also you can reach out to me if you need further resources, i will be happy to assist.
I wish you all the best, and you have chosen the right course!
Who this course is for:
- Anyone working to create a new product or new brand for their company.
Attu J Mynah famously known as AJ, She started modelling in 2006. At the start it was more of a hobby to her, but little did she know that the passion would make her one of the few successful African models in Scotland. She worked with two agencies but she came to a limelight when she joined Mannequin Models Agency where she got a chance to do bigger fashion shows and got to know the industry well. She returned to Tanzania in 2010 and started her own Model agency (Blackfox Models Africa) with her friend as her business partner. She has partnered with many fashion designers and events in Tanzania as its one of her biggest passions.
She currently works with international brand campaigns as well as movies as a casting director in east Africa.
With her work, she realised the biggest gap in Model industry is knowledge to those with passion, and hence the kick off of her Model academy sessions in Tanzania, on you tube and also in UDEMY.
Attu also in her career is a renown Innovation and Commercialization Manager who had successfully launched projects for innovations and renovations for Brands that strategically grew their market share in East Africa. Check her LinkedIn page for more information.
She has worked for many world top Brands including Smirnoff, Johnnie Walker, Mercedez Benz, Volkswagen, Suzuki as well as top African brands under Serengeti Breweries Ltd.