SEO For Wordpress: Learn SEO Strategies To Gain Traffic

One of the most important first steps in getting your SEO right is understanding who your audience is. You need to think about the people and the market you're trying to serve and what it is you intend to offer them. Once you have this information, it's much easier to find these people!

Good keyword research is the foundation of all SEO. People still use Google by typing in keywords first and foremost. You need to get your keyword research nailed off correctly before you start your SEO efforts so that you make sure you're targeting the right people who are looking for what you have to provide.

One of the most fundamental mistakes that people make is not structuring their site correctly. This mistake has two ramifications: one, it's bad for visitors because it makes it hard to understand the site's layout and where things are; and two, it makes it difficult for Google's crawlers to wade through your site in a logical fashion.

You need to put thought and effort into logically laying out your site for Google, but also for the people who visit and look to consume your content.

A good component of a well executed SEO strategy is proper navigation and permalink structuring. Keep your menus and navigation easy to use and follow is imperative because people visiting your site depend on this to get around and Google uses these links to crawl your site as well.

A key aspect of good SEO is complying with what Google requires of your site. To ensure that your site is legitimate and that they are sending search traffic to quality sites, there are a few pages that you must have. In this lecture we go over those pages to make sure you comply.

This is a list of pages you should have on your site with a brief description of why they are important.

Wordpress has a slightly confusing concept of "pages" and "posts" as two distinct content types. This can cause people confusion about which one they should use and when. In this lecture, we discuss the SEO ramifications of each post type and look at the different ways you can use each.

On-Page SEO is critical your overall SEO success. Google has placed more value on these mechanical elements of SEO over the last few years and there is really no excuse as to why you can't do this correctly 100% of the time.

Categories and Tags help bring taxonomical structure to the content on your site which helps Google understand the context of what your content is about. Google is becoming much better at understanding this context and you need to structure your site properly to adapt to this change in the SEO landscape.

One change that has occurred over the last few years is the importance of good internal linking habits.

Google's crawlers navigate to different pages via the links they find. Historically, most of the effort was placed on inbound links from external sites, which are still vital, but also using links from one page of your site to another is a way to demonstrate to Google the importance of content.

Without high quality content on your site, it doesn't matter how much SEO effort your put in, your site won't rank well.

Good content from an SEO perspective is the culmination of everything we've discussed in this course: understanding your market, good keyword research, laying out your site correctly, putting your content in the right category, tagging it appropriately and having a thoughtful internal linking structure.

On top of all that, your content should serve a purpose, it should help your visitors solve a problem.

Good content deserves to be promoted. If you understand your audience and you're solving a problem for them, then it behooves you to do the work needed to get it in front of them.

SEO is one element of good content promotion. It is a long game that takes time to develop and see the benefits of SEO so don't panic and start taking short cuts.

You can have the best content in the world, the most amazing site structure and SEO foundations ever created but if your site is constantly offline or really slow because you have a bad webhost, then you need to get that fixed.

In this lecture we look at a few hosting options that you can consider.

Mobile search now exceeds standard desktop search according to Google.

In this lecture we look at what mobile search means, we talk about the "mobilegeddon" update from Google and we discuss what you need to do with your Wordpress site to make it more mobile search friendly to improve your SEO for mobile devices.

Setting up Wordpress is pretty easy, it has very low barriers to entry. In this lecture I demonstrate how you can set up a basic Wordpress site in just a couple of minutes.

It is imperative that you keep your site updated and in this lecture I go through and show you how to do it as soon as you install Wordpress so that you are running on the latest update from the start.

We talked about the value of a good permalink structure to your SEO and in this hands-on lecture I show you how to set it up properly within Wordpress.

Categories are a way to break your posts up into logical containers and setting them up in Wordpress is very easy to do as you'll learn in this hands-on lecture.

The Yoast SEO plugin is the best plugin available for Wordpress to ensure that the basics aspects of your SEO are done correctly and are as automated as possible. Installation takes just a few minutes and it's free.

The Yoast SEO plugin can automatically ensure that your Titles and Meta Descriptions are setup for all pages and posts across your whole site. You are able to change them on a page and post basis if you like, but in this hands-on video I walk you through setting it up so that even if you forget, the plugin will make sure it is done in a useful fashion by default.

Social media is a key part of your content promotion and the Yoast SEO plugin makes sure that each post is structured to suit social media sites like Twitter, Facebook and Google+ where your content may get shared.

Having a sitemap helps Google know the layout of your site so that nothing gets missed and all of your content gets indexed. The Yoast SEO plugin can create and manage your sitemap for you, allowing you to exclude certain unnecessary elements of your site.

There are some mechanical SEO elements that the Yoast SEO plugin can take care of your like your RSS feed, breadcrumbs and how your permalinks are displayed. It's best to let plugin take care of this stuff and in this video I walk you through how to set this up and forget about it.

The Yoast SEO plugin has some very advanced features but you need to be really careful. Unless you have a very specific need to touch these settings, you should steer clear of them.

In this free SEO report I cover off 11 things that you could be doing inadvertently that is damaging your Google Search Rankings.