Easy Market Planning
4.9 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
28 students enrolled

Easy Market Planning

Six Easy Steps to Help You Sell More in Less Time.
4.9 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
28 students enrolled
Created by Adrienne Zoble
Last updated 6/2014
English
English [Auto-generated]
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • By the end of this course, you will be able to remove the intimidation from Market Planning;
  • start students with the introspective process of where they are now and why, rather than getting right to “All right, Folks: how much do we have to spend, and where are we going to spend it?” (They’re already in business, so they’re doing many things right.)
  • take students through the thought process of how they’ve marketed to date; what has worked better, and what marketing has been less effective?
  • discourage self-criticism about recent marketing activities; marketing is a fun, evolutionary learning process;
  • understand and appreciate that, in marketing, it’s not what you spend, but how you spend it;
  • help students understand how marketing is tied to relationships;
  • motivate attendees to prepare their own simple Marketing Plans.
Requirements
  • An eagerness to prepare a Marketing Plan
  • A willingness to perceive marketing and market planning differently from all they’ve read/heard/learned in the past
  • A priority to take the time to address market planning
Description

Most owners of small and growing businesses know they need Marketing Plans. That doesn’t mean they have them, however. “Easy Market Planning” diffuses the three most popular misconceptions about market planning: “market planning is expensive”; marketing takes a long, uninterrupted block of time”; and “marketing takes forever to work’ (we need sales, not marketing, Dummy!).

“Easy Market Planning” takes all the stress out of preparing a Marketing Plan by guiding a business owner (or executive) step by step to a simple, brief marketing guide that will become a road map for one’s company.

Who this course is for:
  • Owners of small and growing businesses
  • Owners who have been meaning to prepare a Marketing Plan for the past five years
  • Owners who tend to put marketing on the back burner, because they don’t know where to begin
  • Owners who are intimidated by marketing
  • Owners who consider marketing a necessary evil
  • Owners who have a Marketing Plan, but know it needs tweaking
  • Owners who want to confirm the merit of their already prepared Marketing Plan
  • Marketing Directors, Sales Directors, Graphic Designers, Website Designers, Public Relations
Course content
Expand all 12 lectures 01:14:25
+ Easy Market Planning Introduction
1 lecture 02:54

Here is the introduction to "Easy Market Planning." You know, business owners know they need Marketing Plans, but that doesn't mean they have them. We encourage you to watch and learn how easy and rewarding Market Planning can be. Be sure to download the e-workbook that accompanies this course.

Preview 02:54
+ Diagnosis
2 lectures 23:09

This is Part 1 of the Diagnosis. The Diagnosis is the introspective part of the Marketing Plan, not to be ignored.

Part 1 of Diagnosis
10:49

Here we continue to address the various issues in the Diagnosis.

Part2 of Diagnosis
12:20
+ Prognosis
1 lecture 02:03

Based on what you've written in your Diagnosis, you'll be able to answer the key question of the Prognosis.

Prognosis
02:03
+ Goals and Objectives
2 lectures 05:15

Are you ready? Here's how to set your Goals.

Goals and Objectives
04:32

Now you're midway through your Marketing Plan. Here comes the real action!

Midway
00:43
+ Strategies
2 lectures 23:32

You'll hear me say that it's not how many Strategies you select, it's how many you complete. Please take this warning to heart.

Strategies Part 1
07:28

Are you overwhelmed by the strategies you wish to include? Limit yourself to three, maybe four. You can always add others later.

Strategies Part 2
16:04
+ Tactics and Control
2 lectures 08:44

Here comes the nitty-gritty of your Marketing Plan, the strategic back-up.

Tactics
06:33

It's three months since you wrote your Marketing Plan. How well did you achieve your Goals?

Control
02:11
+ Conclusion
1 lecture 01:41

As a bonus to this course, I am including the electronic version of the Do-able Marketing Plan workbook that follows this Easy Market Planning Course. Over 75 pages to create your marketing plan in 10-minute increments. You CAN do this!

Easy Market Planning Conclusion
01:41