EASY Amazon PPC Advertising - Management & ACoS Optimization

This lecture explains Amazon PPC, where pay-per-click ads appear as sponsored listings, and shows how to target keywords and products, defend against competitors, and use up-sell and cross-sell tactics.

Navigate to the Amazon advertising platform from Seller Central, access campaign manager for PPC management, and learn to run sponsor products search term reports and export data to Excel.

Explore the Amazon PPC advertising dashboard to understand metrics like orders, impressions, ACoS, and CTR, and learn to optimize campaigns, ad groups, and keywords weekly.

Master Amazon PPC match types—broad, phrase, and exact—by testing all options to maximize discovery, impressions, clicks, and conversions, since broad and phrase uncover 80 percent of sales not yet advertised.

Learn how negative exact and negative phrase matches refine Amazon PPC by filtering unrelated search terms, optimizing keyword lists to 10-15 per ad group, and reducing wasted ad spend.

Learn how a keyword tracker removes guesswork from ppc by monitoring sponsor rank, organic rank, and keyword performance with real-time data, competitor insights, and time-based trend tracking.

Launch with rebate-based PPC, using a gap strategy to target high-potential keywords, then set up manual campaigns with exact and phrase ad groups and a product marketing campaign to rank.

Learn to build launch rebate and rank campaigns using the deep gap strategy sheet, set up manual PPC with phrase and exact ad groups, and label campaigns by strategy.

Learn how to use product targeting campaigns to position your product as the better option by selecting ASINs with lower quality or higher price, and protect sales with defensive campaigns.

Learn to create a product targeting campaign with manual targeting and refined category filters, focusing on home and kitchen products like dish drying mats, then target and launch the campaign.

Create an auto campaign to discover keywords and products, with a $20 daily budget, labeled campaigns, and four ad groups: close match, loose match, substitutes, and complements.

Create a manual research campaign in the Amazon ppc dashboard using manual targeting and broad, phrase, and exact matches, applying deep gap strategy to identify 10-15 keywords per ad group.

Learn to build and optimize amazon ppc campaigns (auto, research, product targeting), identify search terms and negatives, and use two weeks of data to cut waste, ACoS, and profitability.

Join a live session on Amazon PPC optimization, focusing on product targeting campaigns, bid management, listing quality, and targeting strategies to improve click-through rate and sales.

Review your auto campaign data to cut costs by turning off underperforming search terms with negative keywords, optimize product targeting, and adjust bids based on impressions, clicks, and conversions.

Explore exact ad group optimization for Amazon PPC, limit 15 keywords per group, test broad and phrase variants, and use keyword tracker and deep gap strategy to improve ACoS.

Live ppc optimization guides optimizing listing for conversion through bid adjustments, coupon strategies, and rebates. It covers auto and skag campaigns, keyword tracking, and cost-per-click management to improve ranking.

Congratulations on finishing the course; apply these strategies to reduce and manage your spend with Pipsy, and join my community for one-on-one calls and additional courses via the attached link.