E-mail Marketing for Beginners

In this lesson you will learn the common terms for email marketing to better help you understand email marketing language. After this lesson you'll be able to understand these commons terms, so you can better implement them.

This is a page designed to convert users into subscribers with the help of a lead magnet. Marketers use this technique to encourage more people to share personal data with them. Insights gained from that data allow brands to communicate quality and personalized email campaigns to their audience After this lesson you'll learn about opt in pages and how they work.

Lead Magnet, is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads.

Sending Strategies- is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion. After this lesson you'll learn and be able to implements strategies as well.

Copywriting- Ideas that grab the attention of the target audience, this can include creating straplines, slogans, body copy, jingles and scripts.

Subject Line - the first thing a recipient looks at when they check their email, especially when you're using the same piece of information to personalize. You must be cautious and strategic when choosing keywords for your subject line. In this lesson you'll learn helpful subject line strategies you can use to give you a head start above other competitors.