
Spencer welcomes you to the course. Our goal is to teach you the best practices to apply immediately to your business.
This is a list of the difference resources mentioned in the course along with other valuable resources that will help you start or grow your E-Commerce business.
Here are the 6 core guidelines me and other E-Commerce friends follow when deciding on new products. I wish I would have had this when I first started and it would have saved me so many headaches.
We introduce our guest. He is a world-class expert in Facebook Advertising and Google Analytics.
We dive deeper into our guest's E-Commerce knowledge in part 1 of our interview. We look at the fundamentals which starts with targeted research.
Spencer looks more closely at specific examples of what our guest spoke about in the last lecture- magazine media kits.
We dive deeper into our guest's E-Commerce knowledge in part 2 of our interview. We look at the most important data points to search for to help build your business.
Spencer looks more closely at magazine media kits with specific data points to watch for.
We dive deeper into our guest's E-Commerce knowledge in part 3 of our interview. We look at specific methods of capturing the information you gather.
Spencer looks more closely at specific examples of data storing tools.
We dive deeper into our guest's E-Commerce knowledge in part 4 of our interview. We look at specific methods of targeting your best customers for the cheapest price.
Spencer looks more closely at Google Trends and what it can do for your business.
We dive deeper into our guest's E-Commerce knowledge in part 5 of our interview. We look at selling to your best customers using Facebook ads with specific scaling techniques.
Spencer looks more closely at specific examples of finding additional customers based on your existing customers.
We dive deeper into our guest's E-Commerce knowledge in part 6 of our interview. Our guest breaks down the 3 stages of E-Commerce companies and how to move through them.
Spencer looks more closely at slight internal tweaks to grow your business from break-even to profitable.
We dive deeper into our guest's E-Commerce knowledge in part 7 of our interview. Our guest discusses specific ad strategies, examples, and case studies.
Spencer looks more closely at KPIs and what to track.
This video goes over 3 Points:
We dive deeper into our guest's E-Commerce knowledge in part 8 of our interview. We look at specific methods of scaling and growing your business with Facebook/Instagram as an example.
Spencer looks more closely at specific Facebook Ads.
We dive deeper into our guest's E-Commerce knowledge in part 9 of our interview. We look at additional methods of growth.
Spencer looks more closely at running contests with Contest Domination.
We introduce our guest. He is a world-class expert in Online Marketing and Conversions.
Lecture Material (Interview): Background and Success of the Expert
Lecture Material (Commentary): Two Foundational Principles for your Business
We dive deeper into our guest's E-Commerce knowledge in part 10 of our interview. We touch on a bit of email strategies as we wrap.
Spencer looks more closely at email marketing for your online business.
Lecture Material (Interview): How Constraints can Actually Help your Business
Lecture Material (Commentary): Focusing on these 3 Things...
In this video we talk about using influence marketing to build your social proof and also bring you additional traffic. We walk you through which platforms to use and also how to find influencers on Instagram.
This is the spreadsheet used in the Influencer Marketing video.
Lecture Material (Interview): First Step in Increasing Conversions
Lecture Material (Commentary): What Tool to be Using...
Lecture Material (Interview): Combining What, Why and How in Order to Grow your Business
Lecture Material (Commentary): Understanding the What, Why and How
Lecture Material (Interview): Why you Need to Look Beyond the Numbers...
Lecture Material (Commentary): Easy Rule of Thumb to Follow for Growth
Lecture Material (Interview): Relentless Focus on this One Thing....
Lecture Material (Commentary): Focusing on Buttons
Lecture Material (Interview): Why you Need to Know your Numbers and this Three Letter Phrase
Lecture Material (Commentary): Granular Look at More Key Metrics
Lecture Material (Interview): How to Charge Higher Prices
Lecture Material (Commentary): Understanding your 'RPV'
Lecture Material (Interview): Taking your E-Commerce Business to the Next Level
Lecture Material (Commentary): Simple Ways to Improve Customer Loyalty
Lecture Material (Interview): How to Further Increase your Profit
Lecture Material (Commentary): Getting Rid of Drop-of Points in your Business
Lecture Material (Interview): Top 3 Metrics that Every Business Owner Needs to Know
Lecture Material (Commentary): Example of why Knowing your Numbers is 100% Necessary
Lecture Material (Interview): Part 2: Top 3 Metrics Every Business Owner Needs to Know
Lecture Material (Commentary): Diving Deeper into these 2 Metrics
Lecture Material (Interview): Wrapping up the Interview with Our Online Marketing Expert (Profit Hacking)
Lecture Material (Commentary): Two Final Key Points as we Wrap up...
Thanks so much for taking the time to listen to this course! If you have any questions or comments, please let us know as we are always happy to help.
**COURSE UPDATED FOR JANUARY 2018**
You’re here because you’re ready to start your E-Commerce Business.
Or maybe you already have a business and want to take things to the next level?
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Over 50 Lectures you will learn:
What data points should you look for when it comes to your customers?
How to Research your Business Category to get a Leg-up on your Competition
How to Track Everything you Learn for Easy Reference
How to Get Started with and Master Facebook Ads
How to Ensure your Facebook Ads Scale Consistently as you Increase your Budget
How to Find your Clone your Best Customers
How to Use Specific Online Tools to Simplify your Business Life
The Three Stages of Every E-Commerce Company and How to Move through Them
Most Common Mistakes when Running Ads
Bonus Chapter: Email Strategies that will Knock your Socks Off!
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A friendly, informal community to support you every step of the way
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Easy to follow walkthroughs for specific tools
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