Drop Shipping: From Beginner to Advanced (2019)

Name: Drop Shipping: From Beginner to Advanced (2019)
Rating: 4.0 (48 reviews)

A complete and extensive guide to e-commerce drop shipping

Created byPrymus Academy

Last updated 1/2019

English

English [Auto],

What you'll learn

Understanding the basics of drop shipping
How to find the right suppliers
Choosing the right shopping cart technology
How to use Facebook advertising to promote products
How to use Google Adwords to promote your products
Finding a product niche
How to conduct effective product research
Website design basics for building a successful online store

Course content

16 sections • 78 lectures • 18h 26m total length

What is Drop Shipping?6:41
Drop shipping is a supply chain management method in which the retailer does not keep goods in stock but instead transfers the customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer. As in any retail business, the majority of retailers make their profit on the difference between the wholesale and retail price.

Choosing the right shopping cart8:12
Top eComm Shopping Carts4:22
Shopify6:18
Magento43:00
Woocommerce40:41
Open Cart16:40
Explore OpenCart, a leading open source e-commerce shopping cart, and learn to install, customize, and manage a store with products, categories, SEO-friendly tags. Access its admin dashboard and mobile themes.
Which Shopping Cart Should You Choose?13:34
Shopify is the number SaaS platform for e-commerce and is the trusted shopping cart solution for over 600,000 online merchants.

Choosing a Theme5:48
Choose a Shopify theme with strong UI/UX and mobile responsiveness. Use a dynamic shopping cart experience with engaging banners and flat colors to project professionalism and boost conversions.
Shopify Account Overview23:01
discover how to finalize a Shopify store: create banners and a logo, add 50 products, set up theme, menus, footer, pages and policies, connect a domain, and enable analytics.
Shopping For a Shopify Theme18:50
Uploading a Theme19:20
Launch and customize a dropshipping store in Shopify by logging into the admin dashboard, securing a domain, and selecting a theme for your storefront.
Adding a Product and a Collection18:21
Create a collection in Shopify, add and configure a product with images, variants, pricing, and tags, and publish to a dropship store.
Using the Demo Content of a Theme as Your Guide2:49
Use the theme’s demo content as a guide to build your drop shipping store, planning to add 20 products and align the sections with the demo.

Researching Products with Terapeak3:10
Product research is an important process crucial to the success of any e-commerce store. Before stocking items for sale on your website, gaining insightful data such as sales statistics, trends and retail price competitiveness will increase sales revenue. In this lecture, we will examine the best product research tools presently on the market, and use this data to extract insightful information that can be used to stock the right kind of inventory in our drop shipping stores.
Terapeak is a product discovery and research tool owned by eBay. eBay is great bellwether platform merchants and market researchers alike use for sales forecasting and product research. Terapeak analyzes and captures verified sales statistics from the eBay auction and marketplace in a comprehensive, easy to use interface. Terapeak parses and displays pertinent information such as average sale price, average shipping costs, the total number of listings, and sell-through rate.
Terapeak Interface Tour12:48
Terapeak's clean user interface design is simple to use, and easy to browse.

Finding a Supplier4:21
Identify the right supplier to underpin your dropship business success by prioritizing domestic suppliers, vetting through supplier directories, and avoiding scams that target new sellers.
Salehoo Supplier Directory19:46
Explore the Salehoo supplier directory to find trusted dropship suppliers, use the product discovery tool and labs, compare North American suppliers, and craft outreach emails with templates to start dropshipping.

How Facebook advertising works26:20
Discover how Facebook advertising powers dropshipping campaigns through the news feed, Instagram, Messenger, and Audience Network, with targeting options like interests and targeted email lists.
Putting it All Together5:06
This lecture will the necessary steps to be completed before building a Facebook campaign.
Setting up the Facebook Pixel14:56
Creating a Facebook Business Page13:49
Create a Facebook business page for your dropship business, choose retail, upload a profile and cover, and set up a Facebook business manager to manage pages and ads.
Writing Effective Facebook Ad Copy32:55
Learn to craft effective Facebook ad copy for e-commerce by identifying product attributes, articulating a compelling unique selling proposition, and using concise, professional text with clear offers.
Facebook Audience Insights1:40
How to Use Facebook Audience Insights26:43
Facebook Audience Insights Best Practices20:50

Search Engine Marketing: Understanding Google Adwords26:29
Learn to use Google AdWords to drive qualified traffic to your dropship store, utilizing the search ads, display network, and Google Shopping with bidding and keywords.
Google Keyword Research24:47
Google Display Planner Research25:38
Learn to use the Google Display Planner to research keywords, set budgets and bids, forecast performance, and optimize Display Network placements and demographics.
Google Trends For Keyword Research and Demand11:37

Requirements

Basic knowledge of computers
Desire and hunger to learn
A few hours a week of study to grasp concepts

Description

Drop shipping is one of the greatest online business ventures you can start to either supplement your income or do full time. My name is Eric Smith and I am a successful, seven-figure drop shipper with multiple stores presently under my direct management. I am also an internet marketer, who is presently co-managing a successful digital marketing agency specializing in e-commerce marketing. Over the course of 15 years working in this industry, I have witnessed many changes and advancements in online retail that have completely transformed consumer behavior. As a result, opportunities to make money online have increased tenfold.

Unfortunately, many online scams packaged as drop shipping courses have become ubiquitous on social media platforms like Facebook, and Youtube. Drop Shipping: From Beginner To Advanced is a course that comprehensively teaches you the best practices of drop shipping. This course covers everything from building a store from scratch, choosing the right suppliers, to placing paid advertisements on Facebook and Google Adwords. No stone was left unturned in the making of this course. Extensive research was done to ensure that all of the latest technologies in drop shipping are thoroughly discussed in lectures, to give you a competitors edge. It is my sincere hope that after taking this course, that you exit with the knowledge to establish successful e-stores across multiple niches. I look forward to guiding you on the journey to success.

Who this course is for:

The target audience for this course are people brand new to drop shipping, or for those who have tried drop shipping, and have had little to no success.
This course is also for advanced drop shippers, who are look to deconstruct their strategy to learn new ones

Drop Shipping: From Beginner to Advanced (2019)

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 7min

Which Shopping Cart Should You Choose?7 lectures • 2hr 13min

Building a Shopify Store6 lectures • 1hr 28min

Finding a Niche1 lecture • 18min

Product Research2 lectures • 16min

Finding a Supplier2 lectures • 24min

Social Media Marketing: Understanding Facebook Marketing8 lectures • 2hr 22min

Creating a Facebook Website Conversion Campaign4 lectures • 46min

Facebook Catalog Campaign2 lectures • 48min

Search Engine Marketing: Understanding Google Adwords4 lectures • 1hr 29min

Requirements

Description

Who this course is for: