
Ben shares his decade of web design experience, guiding you to build a dream website with accessible design and basics for projects of one to fifty pages, not huge websites.
Build your own portfolio with me to develop autonomy, decide your project, and publish it, while taking notes, using templates, and forming accountability deals to unlock rewards.
Master a four-role approach to building a website with framer, covering writer content and seo, designer visual direction, frontend and backend development, and project management.
Explore how to use Whimsical, Notion, Framer, Figma, and ChatGPT to plan site maps, wireframes, and content, and to build a dream website with modern tools.
Plan your website with a clear purpose and goals, map pages with a whimsical sitemap, and decide on language, domain, and practical steps for a Framer project.
Define why you build your website as part of the design process, clarifying purpose and intention. Explore official and honest reasons to rebuild, then craft a portfolio that communicates value.
Master the pirate funnel—awareness, acquisition, activation, retention, and revenue—and design every page around one clear call to action to boost website conversions.
Structure your website with a sitemap that maps pages and sections to plan and visualize the big picture. Create a portfolio sitemap in 15 minutes, including 404 and privacy pages.
Define your site's language strategy and default to English for easier maintenance. If you add languages, consider a /fr folder or IP‑based translation, weighing load speed and SEO impacts.
Learn what a domain name is, how to buy and install one, why a short .com domain builds trust, and how to connect it to a Framer-hosted website.
Plan a new website around a simple home concept, map the home page, product pages, blog categories, about me, and a now page to unify content and boost course sales.
Identify your site structure and content, including blog and product pages, then compare major web builder platforms to decide the best tool to design, host, and launch your site.
Break down your sitemap into essential content blocks. For each page, define one clear sentence and one core media element (image or video) to drive the main action, prioritizing clarity.
Apply the six influence rules to your landing page: scarcity, similarity, reciprocity, commitment, social proof, and authority, while using testimonials and liking to build trust.
Learn to steal your customers' words by talking to your audience and five people, uncovering problems, and shaping a problem–solution–offer narrative with before–after social proof for compelling website copy.
Use visuals to convey your service quickly with icons, videos, illustrations, and 3D assets from Unsplash, Pexels, Noun Project, Blush, and Spline, and credit all assets.
Explore the legal basics of your website, including privacy policy, terms of conditions, and cookie banners, with practical notes on when you truly need them and how to generate them.
Ben applies content principles to his portfolio, crafting sections with testimonials, scarcity, reciprocity, and CTAs like a free design guide and collab, while exploring a simple, tool-like website concept.
Evaluate your web builder platform options after finalizing your sitemap, page content, visuals, and audience feedback, and choose the right platform to design, host, and publish your site.
Compare web builders like Framer, Webflow, Shopify, and WordPress using criteria such as ease of use, customization, SEO, e-commerce, and cost; learn when to switch to Framer for small sites.
Explore Framer's rapid website building with drag-and-drop blocks, instant publishing, and live previews, including analytics, responsive mobile layouts, and customizable templates.
Explore why Ulysse and Elise switch from Squarespace and Webflow to Framer, aiming for an autonomous, on-site website with separate blog, newsletter, and selling pages for products.
Begin module four by creating wireframes in Whimsical, laying out content blocks, and exploring Framer and Figma using design principles to refine fonts, colors, logos, and assets, wireframes and mockups.
Learn how wireframes unlock fast, content-first web design by outlining layout without styling. Start with desktop, then adapt to mobile, using paper or whimsical tools to iterate.
Watch Ben sketch a red etch-a-sketch inspired wireframe for a developer portfolio, detailing a one-page home, scroll-activated interface, and clear calls to action.
Learn to jumpstart a Framer website by choosing and customizing a free template, adjusting desktop and mobile layouts, editing components and variables, and publishing a personalized domain.
Watch Ben transform a wireframe into a basic Framer mockup, establishing blocks, fonts, and colors while comparing Framer to Figma and crafting a home page with images and video.
Build a coherent visual language for your website by creating mood boards that curate fonts, colors, images, and logos, then reuse elements across projects.
Use brand scales to decide fonts and colors by balancing playful versus serious, traditional versus modern, and luxury versus budget; choose serif for timeless brands or sans for modern vibes.
Choose a single icon kit and use icons from that set to maintain a consistent visual language across your site, whether you favor feather icons, material UI, or framer icons.
Assess when a logo is essential, using the logo type or profile picture as your brand; customize symbols from icon libraries, export SVGs, and test scalable typography for your site.
Draw inspiration from art, cinema, and real-world objects beyond the web, then translate those visuals into your website’s typography, color, and icons to create unique designs.
learn to create cohesive, clear websites by addressing inconsistency in fonts and colors, cognitive overload from too many elements, and the artful use of spacing and strong content.
Apply feedback and signifier concepts from Don Norman to help users understand interactions, and draw on Refactoring UI to design with space, making your site feel better.
Overcome imposter syndrome in design by doing what you love, practicing through side projects, and learning by imitation rather than titles or certificates.
Use Framer to build a responsive, interactive website across devices, with solid implementation and animation. Plan with a sitemap, clear CTAs, and the right web builder choice for autonomy.
Explore how websites function as documents exchanged between computers, built with HTML, CSS, and JavaScript, and delivered by servers through HTTP, with browsers rendering responsive layouts.
Learn how absolute, fixed, and sticky positioning affect content in framer, understand parent and child elements, and practice practical exercises to position text, logos, nav bars, and cards across screens.
Master styling properties in Framer and Webflow, from typography and color to size, opacity, and overflow. Learn to apply fonts, borders, shadows, accessibility, and overlays for responsive design.
Master responsive design by starting with desktop view, using auto layout and flexbox for tablet and phone breakpoints, and testing on real devices.
Explore how a CMS uses collections and items to create reusable templates that update pages quickly in Framer and Webflow, with fields and variables for dynamic content.
Learn to build reusable components in Framer to keep nav bars, footers, buttons, and cards synchronized across pages, with responsive variants and simple interactions.
Build and automate forms in Framer using Form Spark, publish a form, collect submissions, and route them to Google Sheets via Zapier for easy storage and analytics.
Master simple, well-executed interactions and micro-interactions in Framer to engage users without overwhelm. Apply appear effects, hover behaviors, and component-driven approaches with Framer Supply for fast, memorable websites.
Explore adding custom code in Framer via embed blocks or the code feature to integrate analytics and chat bots, with overrides and GPT-assisted coding.
Learn how to sell tangible and digital goods on your site, weighing Shopify for real products and Stripe for digital offerings, while prioritizing product value.
Learn how to translate a Framer portfolio template from English to French using Glot, set up DNS and auto language switching by IP, and refine translations in the visual editor.
Collect emails to turn visitors into engaged subscribers and customers by choosing the right platform, building automated email sequences, and embedding easy sign-up forms to deliver timely, valuable messages.
Explore a case study on building a tiny landing page in Framer for crowd GPT, a prompt-sharing Chrome extension, featuring a video hero, fixed header, and download CTA.
Purchase or set up a domain and dedicated email, ensure a responsive site with core functionality, and optimize images and H1 tags to boost SEO and traffic.
Choose and buy a domain name, connect it to your Framer site via DNS and A records, and publish on your own branded domain using Namecheap or similar services.
Forward domain emails to your existing inbox or use a catch-all to project a bigger brand, then consider Google Workspace for a dedicated inbox.
Learn to set up analytics for framer sites by tracking basic metrics like time on site, traffic sources, and call to action conversions, using built-in framer analytics or Post Hog.
Learn practical SEO strategies to improve your site's ranking by optimizing headings, mobile performance, image sizes, internal links, and alt text, using Lighthouse and Seeability reports.
Learn to collect and interpret user feedback early using the abc framework—what's awesome, boring, confusing, and missing—across chats, analytics, recordings, and feedback tools to improve your website.
Discover eight actionable strategies to boost website traffic, from a deliberate launch and concentric circle outreach to SEO, backlinks, affiliates, ads, and data-driven optimization.
Learn the fundamentals of search engine optimization, essential tools like Semrush and Screaming Frog, and practical ChatGPT prompts to research keywords, craft content, boost dwell time, and earn backlinks.
We share the behind the scenes of creating the course, detailing three weeks of planning, outlining, scripting, filming, editing, and publishing.
You hate your website
Creating a website today seems simple. Just use a web builder, fill out a template, done... Until you realize it's not that easy, and your problems add up.
You don't like the visual aspects of your website. Colors, fonts, and icons don't seem to fit together. But you can’t pinpoint the exact issue.
You dread moments when you need to add new content to your website. So you don't actually do it, and your website becomes outdated.
People keep telling you there are issues with your website, but you can't fix them yourself. It costs thousands to get a professional.
I built this course for you
With the right processes, tools and support, creating a website is in fact super easy. This course is a comprehensive method to create super websites, by yourself. No coder, no designer. Just you.
You don’t need to be good at tech. You just need your computer and internet. I’ll show you every step to create a website and you can follow along.
With simple exercises and activities, and with the tools I’ll provide, you’ll know exactly what you need to do to build the website YOU want.
Finally, with this course, you’ll be able to do a lot more by yourself, because we’ll use the latest AI tools—the sort of tools that empower individuals like us to be faster and more independent.
Learn how to create and update SUPER websites from start to finish:
Plan your website
Prepare the content
Choose a web builder
Design everything
Build your website
Publish and improve