
Learn to build a successful dog training business by shifting from hourly work to program-based services, selecting ideal clients, and applying proven sales and marketing strategies for steady income.
Explore the positives and negatives of owning a dog training business, from autonomy and flexibility to liability, taxes, and accountability, with emphasis on integrity and proper structure.
Seek accountability through weekly check-ins and a trusted business coach who understands the dog training industry to help more clients, refine plans, and overcome training challenges with mentorship.
Gain practical dog training experience through hands-on work and learning avenues to start your own business. Budget 2–5k, build a website, contracts, business cards, insurance, and space for group classes.
Identify your zoning and register your home-based dog training business from day one, respecting neighbors and local laws while keeping clear records for taxes and HST.
Summarizes dog training business entities, from sole proprietorship to LLC, comparing Canada and the United States, focusing on liability, setup costs, and tax implications.
Secure insurance for your dog training business with monthly payments and special rates from dog training associations, covering staff and liability and commercial policy for transporting dogs.
Choose a general lawyer who knows your dog training work and can represent you. Explore affordable options like university law clinics for contracts and setting up entities when needed.
Build trust with potential clients by demonstrating a strong reputation, integrity, and reliable communication; showcase confidence, professionalism, and credible qualifications through certifications and memberships.
Design your dog training business around private one-on-one coaching, define branding and service delivery to create a quality based company that meets client needs.
Position your dog training business as a quality-based brand, aiming for premier service with a selective clientele, then blend private in-home sessions with group classes for proven results.
Choose a memorable, brandable business name that stands out from typical dog training terms, avoids overused words and canine spellings, and is easy to trademark and search online.
Define who you enjoy spending time with as your target market in dog training. Tailor content to attract authentic, aligned clients who fit your ideal profile.
Master advertising as a multi-touch strategy using referrals, veterinarian referrals, and car signage to win clients, and collect testimonials with a simple three-question phone recording.
Explore content marketing, give high-value information, and apply the give-give-then-ask approach to build trust, choose Facebook and YouTube, and commit long-term content to grow your dog training brand.
Learn to build a dog training website with a domain, hosting, and WordPress, using Bluehost for integrated setup. Optimize with SEO, blog regularly, and publish original, high-quality photos.
Use video to differentiate yourself and convey your personality to attract better clients, then build a simple, mobile-friendly website that combines features and benefits with clear copy.
Learn how know, like, trust drives a dog training business by building visibility through content marketing, likability, and trust to generate referrals.
Develop your dog training business mindset by exploring personal development authors and key business books, applying strategies from Napoleon Hill, Tim Ferriss, and Gary Vaynerchuk to grow your practice.
Learn to conduct dog training evaluations, compare free, low-cost, and paid options; pre-qualify clients, price programs from private to group classes, and accept cash, card payments, or PayPal.
Set clear expectations and boundaries with clients, trust your gut, and use structured evaluations and open communication to prevent conflicts in dog training programs.
Choose strategies to earn more while working less as a dog trainer by selling digital products and charging higher fees to a smaller client load, enabling time freedom and travel.
Become a dog trainer today: Updated September 2016.
Updated March 30th 2016.
If you have ever wanted to work with dogs professionally this video course may be for you. If you are passionate about dogs and helping people, you have found the perfect video course. This course was produced for two types of people.
We cover a lot of topics including:
Reasons you may want to become a dog trainer:
In this course you will find a client contract, client evaluation form and more to get you started!