
Welcome to Dog Training Business Mastery!
If you're working long hours for little pay, afraid to raise your prices, or struggling to attract ideal clients - you're in exactly the right place.
In this brief welcome video, you'll discover:
What you'll learn throughout this course
Why these business strategies work when others fail
How this course is structured for maximum implementation
What makes this different from generic business advice
This isn't theory. This is what actually works for dog trainers and dog related industries wanting to building profitable businesses.
Get ready to transform your side hustle or business into real income that supports your life.
There are a number of things that your brand should do.
It should say who you are. It should make people remember you. It should give people a clear idea of what you are about.
But most dog trainers get branding completely wrong.
During this video you'll learn:
How to create an unforgettable brand that stands out in a crowded market
Why some branding doesn't work (and repels the exact clients you want)
4 vital elements your brand must do to attract premium clients
3 essential factors your brand must have in order to be successful
Why your brand either attracts ideal clients or attracts price-shoppers
Your brand determines who contacts you and what they're willing to pay.
Get this right, and everything else becomes easier.
During this video you'll learn:
How to create your personal brand so that people remember you (not just your business name)
The key parts needed when creating your personal brand
How to come up with a powerful business "one liner" that will make your ideal customers want more
What to include in your business logo
How to select the right colors so they create the image you want
Why your personal brand matters MORE than your business name
People hire businesses they remember, trust, and connect with.
This lecture shows you exactly how to become that business.
During this video you'll learn:
What the most common branding errors are and how to avoid them
Questions to ask yourself to ensure your branding is in line with what your ideal customers are looking for
Why "trying to appeal to everyone" means you appeal to no one
The branding mistakes that make you look amateur (even if you're highly skilled)
How to fix your branding if you've already made these errors
Most dog trainers make at least 2 of these mistakes.
Learn what they are so you don't sabotage your own success.
During this video you'll learn:
What your branding aim is (and why most trainers get this wrong)
What the factors are in order for you to achieve an unforgettable brand
How to know if your brand is working or failing
The one question your brand must answer instantly
Short, powerful, and essential for every dog related business owner.
This is a handout that gives you a summary of the branding elements that were discussed during the videos in this section.
Download this comprehensive guide covering:
The 3 essential brand elements
Personal brand creation steps
Common branding errors to avoid
Your branding aim and success factors
Keep this handy as you work on creating or refining your brand.
These are the slides that were used during the videos in this "Creating An Unforgettable Brand" section.
Perfect for quick reference when you're implementing your brand strategy.
This is one of the most important decisions you'll make in your business.
During this video you'll learn:
The exact questions to ask yourself that will help you determine your niche or target market
Niche and target market examples from successful dog trainers
Why niching feels scary (but not niching keeps you broke and overwhelmed)
How to choose a profitable niche that you'll actually enjoy working in
The difference between a niche and a target market
When you try to help everyone, you attract no one.
When you specialize, you become the obvious choice.
During this video you'll learn:
Why people don't niche and what they potentially miss out on by not doing so
The benefits of selecting a niche or target market and how to do it successfully
The fear that keeps trainers stuck trying to help everyone (and making poverty wages)
What happens when you DO niche - the surprising results
Why "limiting" your market actually EXPANDS your opportunities
Most trainers are afraid niching will reduce their client pool.
Actually, it multiplies it.
During this video you'll discover:
4 vital things to consider when selecting your niche or target market
How to identify who your ideal client is (not just who needs help)
Why working with your ideal client makes everything easier
How to test if a niche is right for you
Short, practical, and immediately actionable.
This handout and workbook will help you identify your niche or target market so that you know exactly how to market to them and get their attention.
Work through the exercises to discover:
Your ideal client profile
Your most profitable niche options
How to position yourself in your chosen niche
This workbook alone is worth the entire course price.
These are the slides used during the videos in this "How To Choose A Niche Or Target Market" section.
During this video you'll learn:
How to avoid the common mistakes people make when marketing to their niche or target market
How to attract your niche or target market (without feeling "salesy")
What language to use in order to get your potential customer's attention
How to recognize and talk to your client's problem (not your solution)
Examples of how to attract your ideal customers using their actual words
Most marketing fails because trainers talk about themselves instead of the client's problem.
This lecture shows you exactly what to say instead.
Knowing what problems or pain points your ideal customer has is crucial for you to market to them effectively.
During this video you'll discover:
7 ways to find out what your niche or target market pain points are so you know exactly what language to use when marketing to them
Why having a clear target market makes your marketing easier and your business more profitable
Where to find the exact words your ideal clients use
How to use pain points in your marketing without being manipulative
When you speak directly to someone's pain point, they think "this trainer gets me."
That's when they hire you.
During this video you'll learn:
What benefit statements are (and why features don't sell)
How to create benefit statements so that you speak directly to your ideal customer
The formula for turning features into compelling benefits
Examples of weak vs. strong benefit statements
How to use benefits in all your marketing
People don't buy training sessions. They buy transformation.
Learn how to communicate that transformation.
During this video you'll discover:
What is a USP (and why "I'm good with dogs" isn't one)
How to identify what is unique about you and what your USP is
Why your USP makes you the obvious choice for ideal clients
How to communicate your USP in all your marketing
In a crowded market, your USP is what makes people choose YOU.
This is a handout of the information that was covered during the videos in this "How To Attract Your Niche Or Target Market" section.
Includes:
Common marketing mistakes
7 ways to find pain points
Benefit statement formulas
USP identification exercises
These are the slides used during the videos in this "How To Attract Your Niche Or Target Market" section.
If you value what you offer and would like to be paid well for your services, then there are some things that need to take place first.
During this video you'll learn:
How to stop trading time for money (the trap that keeps most trainers broke)
How to get clear on the transformation you'll deliver to your customer
Why charging by the hour penalizes you for being skilled
The shift in thinking that changes everything about your pricing
When you charge $75/hour and fix the problem in 3 sessions instead of 6, you just lost $225.
This is why hourly pricing keeps you poor.
Learn how to value your gifts and talents and get paid abundantly for them.
During this video you'll learn:
Different ways you can choose to deliver your transformational packages
How to systematize your process and share the same information time and time again with different clients
How to include bonuses and add extra value to your customers
How to select a "red hot" name for your package
How to create a "one liner" for your package that makes people want to buy
Packages aren't just about pricing. They're about creating a system that scales.
During this video you'll discover:
What to consider when pricing your package
Examples of transformational packages from successful dog trainers
Why "looking at what competitors charge" keeps you broke
How to price based on value and transformation (not hours)
Package examples at different price points
Stop looking at what other undercharging trainers are doing.
Start pricing based on the TRANSFORMATION you deliver.
A detailed response to a common student question about creating and pricing transformational packages.
Real situations, real solutions, real clarity from someone who's built a profitable dog training business.
If you're confused about packages, this lecture will clear everything up.
This is a handout and workbook of the information that was covered during the videos in this "How To Create Transformational Packages" section.
Work through the exercises to create YOUR transformational packages.
These are the slides used during the videos in this "How To Create Transformational Packages" section.
During this video you'll learn:
What "charging high prices" says about you to your ideal customers
Why your potential clients are considering other elements and not just cost
The psychology of pricing (why cheap repels ideal clients)
How premium pricing attracts better clients who get better results
Ideal clients don't want the cheapest trainer. They want the best trainer.
Learn how pricing positions you.
During this video you'll learn:
How to work out your financial goals (what you actually need to earn)
How many clients you'd need to aim for per week in order to reach these goals
How to price your transformational packages in line with your financial goals
Why cheap is not always better and often not what your ideal clients are looking for
Stop guessing what to charge. Start calculating what you need to earn.
During this video you'll discover:
Why offering payment plans will add extra sales in your business
Suggestions of possible payment plans
How to know when to offer a payment plan and when not to
How to structure payment plans so you get paid upfront
Why payment plans remove the "I can't afford it" objection
Payment plans don't just help clients. They help YOU close more sales.
During this video you'll learn:
Why people don't offer money-back guarantees and what they miss out on by not doing so
Why offering money-back guarantees can increase your sales tremendously
Money-back guarantee examples that work for dog trainers
The psychology behind why guarantees increase trust and close sales
Why you WON'T have everyone asking for refunds
Most trainers are terrified of guarantees. But guarantees make selling easier.
All will be revealed in this video!
This is a handout of the information that was covered during the videos in this "Pricing, Payment Plans And Money-Back Guarantees" section.
These are the slides used during the videos in this "Pricing, Payment Plans And Money-Back Guarantees" section.
During this video you'll learn:
Why selling your products and services is easy when you're passionate about what you do
A positive mindset to selling that makes telling people about your transformational packages simple to do
An authentic way to sell your products or services
Why "selling" is actually "helping" (and how to shift your mindset)
If you believe your service transforms dogs and their owners, then NOT selling is selfish.
Learn how to sell from the mindset of service.
During this video you'll discover:
A 7-step formula that determines if what you offer is a good match for the person you're speaking to
How to sell your transformational packages effortlessly if you are a good match
What to say at each step of the conversation
How to handle objections without being pushy
When to walk away (and why that's powerful)
This formula takes the "ick" out of selling.
You'll actually enjoy sales conversations.
During this video you'll discover:
3 options you could include to make getting a "yes" more concrete and certain
How to close the sale without being pushy
What to do immediately after they say yes
During this video you'll learn:
The importance of tracking and measuring (what gets measured gets improved)
How to track what's working and what's not in your business
What is your ROI (Return on Investment) in different areas
Why tracking saves you money and time
Most trainers waste money on marketing that doesn't work because they don't track results.
Stop guessing. Start knowing.
This is a handout of the information that was covered during the videos in this "How To Sell With Integrity" section.
These are the slides used during the videos in this "How To Sell With Integrity" section.
Testimonials are gold for your dog training business.
But most trainers either don't ask for them, or ask in a way that gets weak responses.
In this bonus guide, you'll learn:
When to ask for testimonials (timing matters)
What questions to ask to get powerful testimonials
How to make giving testimonials easy for clients
Where to use testimonials in your marketing
Examples of weak vs. strong testimonials
Great testimonials close sales for you.
You'll learn exactly how to get them.
"So what do you do?"
Most trainers mumble something about "dog training" and the conversation dies.
That's a lost opportunity.
In this bonus guide, you'll learn:
How to create a memorable elevator speech that makes people want to know more
The formula for a compelling 30-second introduction
Examples of weak vs. strong elevator speeches
How to adapt your elevator speech for different situations
Your elevator speech is a great marketing tool.
You'll learn how to use it wisely.
Thank you very much for watching my course!
You now have the knowledge, strategies, and confidence to build a profitable dog related business - one that supports your life, serves dogs well, and doesn't burn you out.
If you have found benefit and have enjoyed the lectures, I'd be very grateful if you would write a review. It would really help me and other students who may be looking for the information covered in this course.
I wish you great success and please let me know in the discussion area if you have any questions.
I answer student questions daily - so you're never alone as you implement these strategies.
With warm woofs,
Sharon (Bolt)
Now it's time for you to go and build the profitable business that you deserve :)
Let me guess.
You work with dogs because you love them.
Maybe you're a dog trainer. A groomer. A walker. A pet sitter. Running a doggy daycare.
Or maybe it's a side hustle - something you do evenings and weekends alongside your day job.
You're passionate. You're skilled. You get results.
But here's what nobody told you:
Passion doesn't pay the bills.
And right now, you're either:
Working way too hard for way too little (if you have clients)
Or struggling to get clients at all (if you're just starting out or barely booking)
Maybe you're incredibly talented but nobody knows you exist.
Maybe you're working 50-60 hour weeks and barely making ends meet.
Maybe you're taking calls at all hours, giving away free advice, saying yes to every client - and feeling resentful.
Maybe you're charging the same rates you set three years ago (while everything else got more expensive).
Or maybe you're watching other dog professionals seem to thrive while you're one bad month away from quitting.
If any of this sounds familiar, you're not alone.
Research shows dog professionals are facing a silent crisis: working ten to twelve hour days while struggling to pay their bills.
Burnout is epidemic. People are leaving the profession. Not because they don't love dogs.
Because they can't make the business work.
And here's the truth most dog professionals don't want to admit:
The problem isn't that you're not good enough.
The problem is that nobody taught you how to run a profitable dog business.
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WHY YOUR DOG BUSINESS ISN'T WORKING (AND IT'S NOT YOUR FAULT)
Let me tell you what's actually happening.
You're brilliant at what you do. But you're treating your business like a hobby, not a business.
You're making the same mistakes thousands of dog professionals make.
1. YOU'RE CHARGING TOO LITTLE (or struggling to get clients at all)
If you DO have clients, you looked at what others charge. You matched their prices (or went lower to be "competitive").
What you didn't realize: they're likely to be undercharging too.
You're both in a race to the bottom, working poverty wages while calling it a "business."
Meanwhile, inflation is eating your income. That rate you set in 2019? It's worth 20% less today.
If you DON'T have enough clients, you're probably invisible, perhaps you don't know how to market yourself, or your messaging doesn't speak to what people actually need.
You're talented - but nobody knows you exist.
2. YOU'RE WORKING HOURS FOR FREE
Phone consultations. Text message advice. "Quick questions" that turn into 20-minute conversations.
Email support, social media messages asking for tips — you think you're providing excellent customer service, but you're actually training your clients not to respect your time.
Of course you can give away advice for free, but remember to value your time too and keep it balanced.
3. YOU HAVE NO BOUNDARIES
You take calls on evenings and weekends. You reschedule your life around last-minute cancellations.
You feel guilty saying no. You're terrified of disappointing clients.
So you burn yourself out trying to please everyone and end up resenting the business you once loved.
4. YOU'RE SELLING TIME INSTEAD OF TRANSFORMATION
You charge $75 per hour. Your client books six sessions.
The dog transforms in three sessions.
Now your client is thrilled - and you just lost $225.
This is why charging by the hour keeps you broke.
You're literally penalized for being good at your job.
5. YOU DON'T KNOW HOW TO MARKET WITHOUT FEELING GROSS
You hate "selling." It feels pushy, manipulative, sleazy.
So you don't market yourself. You hope clients will just... find you somehow.
And then you wonder why your calendar is empty.
The thing to remember is that selling isn't manipulation — it's helping.
But first, you need to learn how.
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WHAT YOU'LL LEARN IN THIS DOG TRAINING BUSINESS MASTERY COURSE
Create An Unforgettable Brand That Attracts Ideal Clients
Learn how to create a brand that makes people remember you, choose you, and happily pay premium prices. Discover the 3 essential elements your brand MUST have - and the common branding errors that repel the exact clients you want to attract.
Choose The Right Niche Or Target Market
Stop trying to help everyone and start attracting your ideal clients. Learn the exact questions to ask yourself to determine YOUR perfect niche, why not niching keeps you broke and overwhelmed, and how to identify who your ideal client actually is.
Attract Your Target Market Without Feeling Salesy
Discover how to avoid the common marketing mistakes that waste money and time. Learn 7 ways to find out your potential clients' pain points so you know exactly what language to use. Create benefit statements that make people want to work with you, and find your USP (what makes you uniquely valuable).
Create Transformational Packages Clients Love And Pay Premium Prices For
Stop trading time for money. Learn how to create packages that deliver transformation (not just hours). Discover different ways to deliver your services, how to systematize your process, and how to price packages that reflect the REAL value you provide.
Price Your Services To Actually Make A Living
Learn what charging high prices says about you to ideal clients (hint: it's good). Discover how to plan your financial goals and work backwards to pricing. Find out why cheap isn't what your best clients are looking for - and how to confidently charge what you're worth.
Use Payment Plans And Money-Back Guarantees To Increase Sales
Learn why offering payment plans adds extra sales to your business. Discover suggested payment plan structures, when to offer them and when not to. Find out why money-back guarantees can increase your sales tremendously - and exactly how to structure them.
Sell Authentically Without Feeling Pushy
Learn why selling is easy when you're passionate about what you do. Discover a 7-step formula to close sales with integrity. Master an authentic way to sell that feels good for both you and your clients.
Track And Test What's Working
Learn the importance of tracking and measuring results. Discover how to track what's working and what's not. Find out your ROI (Return on Investment) in different areas so you focus on what is actually bringing in clients and revenue.
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REAL RESULTS FROM REAL DOG TRAINING BUSINESS OWNERS
Thousands of students have already enrolled in this dog training business course and left numerous full 5-star reviews.
Aga Grandowicz
"An absolutely brilliant course with loads of incredibly useful tips that you can apply to any business you’re in. Well-structured and with a fantastic verbal content. Both thumbs up, thank you Sharon!"
Sheila Cheals
"Sharon has, once again, provided a wealth of information in this course. Her tips and techniques apply to any business, not just dog training. She offers a vast amount of information that will get you started in your own venture. The course is organized well, with good resources available. Thank you, Sharon Bolt!"
Heather Herrera
"Sharon is an excellent teacher! Everything was very well explained and made simple. I learned so much and can’t wait to get my business launched using her methods!"
These aren't trainers with fancy business degrees or trust funds.
These are regular trainers who were struggling - and learned how to make their business actually work.
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WHY THIS DOG TRAINING BUSINESS COURSE ACTUALLY WORKS
I'm Sharon Bolt, Celebrity Dog Trainer, featured on BBC, ITV, Channel 5, The Guardian, The Independent, The Daily Mail and more.
I've had a regular phone-in slot on BBC Radio for over a decade.
But here's what matters for YOUR business:
I've built a successful dog training business from scratch.
Not by accident. Not by luck.
By learning - often the hard way - what actually works when you're trying to make a living training dogs.
I've made every mistake. Worked myself to exhaustion. Said yes to terrible clients. Given away my expertise for free.
Which made me figure out how to:
· Attract ideal clients who value what I do
· Charge premium prices without guilt
· Create packages that transform dogs AND pay well
· Market authentically without feeling gross
· Build a business that supports my life (not consumes it)
I answer student questions in all my Udemy courses daily - so you'll never feel stuck or alone as you build your business.
You'll discover:
· How to create an unforgettable brand that attracts premium clients
· The exact questions to ask yourself to find your perfect niche
· 7 ways to discover your potential clients' pain points for powerful marketing
· How to create benefit statements that make people want to hire you
· Different ways to deliver transformational packages (not just hourly sessions)
· How to price your services based on YOUR financial goals (not your competitors' poverty wages)
· Why payment plans and money-back guarantees increase sales
· A 7-step formula to close sales with integrity
· How to track what's working so you focus on revenue-generating activities
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IS THIS BUSINESS APPROACH RIGHT FOR YOU?
This course teaches ethical business practices and authentic marketing that works for dog trainers.
If you're ready to charge what you're worth and attract clients who value your expertise - this course is perfect for you.
If you believe you should work for poverty wages because "people can't afford more" or "I'm not good enough yet" - this course will challenge those beliefs.
I respect that some trainers prefer to run their business as a hobby or side hustle where profitability doesn't matter.
That's a valid choice.
But if you want to make a real living as a dog trainer - supporting yourself, your family, your life - without burning out, you need to learn business skills.
This course gives you those skills.
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WHO THIS COURSE IS FOR
This dog business course is perfect for you if:
· You have (or want to start) your own dog-related business - trainer, groomer, walker, pet sitter, daycare owner
· You're running a dog business as a side hustle and want to grow it or make it more profitable
· You're talented but struggling to get clients and don't know how to market yourself
· You're working long hours for little pay and know something has to change
· You're afraid to raise your prices even though you know you should
· You're skilled at what you do but terrible at business and don't know where to start
· You feel guilty "selling" and need to learn how to market authentically
· You're experiencing burnout from saying yes to everyone and having no boundaries
· You're comparing yourself to other dog professionals and struggling with imposter syndrome
· You want to attract ideal clients who value your work and happily pay premium prices
· You completed "Become a Dog Trainer" course and now need to learn how to actually make your business profitable
· You're ready to stop treating your business like a hobby and start making it profitable
· You're a start-up business or established business without business/marketing strategies in place
This course teaches you how to create a profitable dog business - whether you're a trainer, groomer, walker, sitter, daycare owner, or any other dog-related service. If that sounds like what you want, you're in exactly the right place.
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WHAT'S INSIDE THIS DOG TRAINING BUSINESS COURSE
Step-by-step video demonstrations showing exactly how to implement each business strategy
Comprehensive handouts and workbooks for every section so you can implement as you learn
Video slides from every lecture for easy reference
Knowledge-check quizzes to ensure you understand before moving forward
Lifetime access to all course materials and any future updates
Daily instructor support - ask questions anytime and get answers from Sharon herself
Real examples from the dog training industry so you see exactly how to apply each concept
Practical worksheets to identify your niche, create your brand, price your packages, and more
BONUS content on getting great testimonials and creating memorable elevator speeches.
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SMALL BUSINESS SKILLS, BIG BUSINESS RESULTS
Here's the good news: you don't need an MBA to make your dog training business profitable.
You just need to learn a few essential business skills that almost nobody teaches dog trainers.
Branding. Niching. Marketing. Packaging. Pricing. Selling. Tracking.
These skills are learnable.
And once you learn them, everything changes.
You stop undercharging. You start attracting ideal clients. You create boundaries. You build profitability.
You transform your "struggling side hustle" into a real business that supports your life.
Many students see dramatic improvements within weeks of applying these business strategies.
Others take a few months of consistent implementation.
But either way, you'll know you're on the right path when clients start saying yes to your prices, respecting your boundaries, and happily referring others to you.
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IMAGINE YOUR NEW BUSINESS
It's Monday morning.
You check your calendar. Three premium clients this week. Each one pays well. Each one values your expertise.
You check your bank account. You're ahead this month. Actually ahead - not scraping by.
A potential client calls. "What do you charge?"
You tell them confidently. No apology. No discount. No justification.
They say "Great! When can we start?"
A text comes in: "Can I just ask you a quick question?"
You respond: "I'd love to help! I have consulting time available Thursday at 2pm. Does that work?"
They book the paid consultation.
Friday afternoon. You finish your last client at 4pm.
Your evening is yours. Your weekend is yours.
No guilt. No calls. No "emergencies."
Just boundaries - respected by clients who value your time.
That's not a fantasy.
That's what this dog training business course helps you create.
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ARE YOU READY TO BUILD A BUSINESS THAT ACTUALLY WORKS?
You don't have to work 60-hour weeks for poverty wages anymore.
You don't have to feel guilty charging what you're worth.
You don't have to drive for Uber on weekends to pay your rent.
This dog training business course gives you everything you need - the knowledge, the strategies, and the confidence - to build a profitable business that supports your life while serving dogs as well.
Stop struggling. Start thriving.
Learn how to attract ideal clients, create premium packages, charge what you're worth, and finally make a real living doing what you love.
Enroll today and start building the business you deserve.
Your dogs, your clients, and your bank account will all be glad you did.
30-day money-back guarantee
Lifetime access to all course materials and updates
This course contains a promotion.
Daily support from a professional Celebrity Dog Trainer who built a successful business
Methods used successfully for over 20 years
Stop the burnout. Start the profitability. Enroll now and transform your dog training business forever.