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SEO Made Easy: Do It Yourself Search Engine Optimization

Unlock the Mystery of Search Engine Optimization and Take Control of Your Online Performance

Created byWilko van de Kamp

Last updated 10/2025

English

English [Auto],

What you'll learn

Learn the best SEO strategies to drive more qualified and targeted traffic to your web pages, including how to use keywords, title tags, and meta-information.
Optimize your website pages for search engines to improve visibility.
Drive traffic to your landing pages, blog, opt-in page, or sales page using organic growth hacking tactics.
Utilize social and content marketing strategies to get free exposure and forget about ineffective methods like "paid ads" or "boosting" your posts.

Course content

11 sections • 57 lectures • 2h 37m total length

Welcome to the Comprehensive Search Engine Optimization Mastery Course1:59
Unlock the secrets of Search Engine Optimization with our Comprehensive SEO Mastery Course. No more confusion—just a simple system that empowers everyone, regardless of technical skills, to create websites that rank well organically. Learn essential strategies, avoid common pitfalls, and discover a fail-proof system for sustainable success. From on-page optimization to protection against algorithm updates, this course covers it all. Say goodbye to ads, embrace organic growth, and confidently navigate the ever-changing SEO landscape. Start your journey to SEO mastery today!
Introduction and Agenda2:45
Learn a simple system to rank sites in top search results and attract free traffic, helping sites rank well and stay there, after Google algorithm shifts like Panda and Penguin.

Search Engine Optimization Guiding Principles3:00
Setting Search Engine Optimization Goals4:01
Your Instructor1:51
Will Convene shares his journey as a best selling author, award winning photographic artist, and travel hacker, detailing practical strategies behind The Freedom Project and Travel Revolution.
My SEO Experience and Background3:13
I chart the evolution of search engine optimization from early 2000s sites to today, detailing Netherlands and North America expansion, off-site optimization, and the impact of social media on SEO.
The Truth About SEO "Shortcuts" (And Why You Should Avoid Them)1:43
Think SEO shortcuts will get you to the top of Google faster? Think again. Learn why quick fixes often lead to penalties—and what to do instead for long-term success.

Real SEO Advice2:27
What this course is4:09
Explore skill development in SEO and website optimization with design aligned to SEO practices, plus guidance on organic growth, growth hacking, and social media strategies for lasting traffic.
My promise to you2:54
As Simple as 1-2-32:13
Master a simple three-step plan for organic growth. Build quality content, a solid infrastructure, and backlinks that Google loves.

7 steps if you're completely new2:21
Step 1: Select a market2:30
Step 2: Setting up shop4:43
Step 3: Setting up Wordpress1:51
Step 4: Selecting Keywords2:51
Identify and analyze keywords your potential customers search for, using tools like the Google keywords tool to expand your list and rank your site for various keyword combinations.
Step 5: Creating Content4:56
Create content by writing articles or producing videos, assess time or money constraints, and use your focus keyword in the title, headings, and WordPress tags.
Step 6: Building an online presence1:41
Create backlinks to your content to drive traffic to your site by connecting with reputable sites. Use social media, YouTube content, and partnerships with blogs to build these links.
Step 7: On Site Search Engine Optimization5:51
On-Page SEO Checklist1:16
Learn what on-page SEO really means and how to get it right. This guide explains the essentials and includes a downloadable checklist you can use for every page you publish.

SEO History Introduction3:20
Trace the history of search engine optimization to see how keyword stuffing and keyword density reshaped on-site and off-site tactics. Learn why early internal linking and site cleanliness influenced visitors.
Backlinks1:57
Discover how backlinks evolved from quantity to quality, avoid spammy links from forums and directories, and learn how Google Panda and Penguin shaped modern, high-quality content ranking.
Beware: The Google Panda4:04
The Google Panda update targets low quality content and spammy backlinks to improve user experience, penalizing sites with poor on-site optimization and high bounce rates, while rewarding credible linking.
The Google Penguin4:03

How does SEO work?3:28
Continuous SEO Marketing2:24
Your Website and SEO7:07
Optimize your website to rank higher and attract clicks by structuring content with clear headings, balancing human readability with search engine understanding, and maintaining site health through updates and fixes.
SEO Strategy Planner: Map Out Your Ranking Plan1:11
Don’t start your SEO efforts blindly. This strategy planner helps you define your goals, keywords, content ideas, and link-building tactics—so you can rank with purpose.

4 important Search Engine Optimization components3:13
SEO Keywords4:10
Chasing Tails?2:13
SEO Tags3:21
Learn how search engine optimization tags, attached to content through WordPress, organize articles with keywords to help Google understand themes, drive traffic, and improve search rankings.
HTML Titles3:16
Meta Descriptions2:41
Sample HTML Tags0:14
Beyond Google: What You Should Know About Bing, DuckDuckGo, and Others1:35
Google dominates search, but it’s not the whole story. Learn why Bing, DuckDuckGo, and others still matter — and how to optimize for them without doubling your workload.

The infinite monkey theory3:25
Leveraging Content Marketing5:51
Leverage content marketing to boost SEO and audience reach with blogs and keyword-rich articles by organizing content into categories and linking posts.
Starting a weblog4:13
Content Structure1:07
Content Is (Still) King: Crafting Posts That Rank and Convert1:46
SEO isn’t just about keywords — it’s about content. Learn how to write blog posts and pages that rank high on search engines and lead to meaningful action.
Content Planning Calendar1:19
Don’t leave your blog to chance. Use this SEO-focused content calendar to plan posts with keywords, intent, CTAs, and promotion built-in.
New Blog Post SEO Prep Checklist1:09
Before hitting publish, make sure your blog post is SEO-ready. This prep checklist walks you through essential steps to help your content rank and perform.

Tracking SEO Results1:56
Track your SEO results with analytics by charting hits and search keywords for each page, and use Google Analytics to see traffic sources and backlinks.
The Moving Parts1:29
Fundamental Analytics3:46
Set specific and measurable goals for each channel and track traffic with Google Analytics. Prioritize growing your newsletter and cash flow through organic growth rather than paid ads.
Monthly SEO Tracker Template1:19
Track your SEO progress like a pro. This monthly tracker template helps you log rankings, traffic, backlinks, and more—so you can see what’s working and improve what’s not.

Requirements

Simple SEO system for all - no matter what skill level.
Basic website creation knowledge is recommended.

Description

Are you frustrated trying to figure out how to get your website ranked on Google? Tired of hearing advice from so-called "gurus" who only push paid ads, social media boosts, and complicated strategies that rarely work? You’re not alone.

I’ve seen too many entrepreneurs, business owners, and content creators waste time and money on tactics that simply don’t deliver long-term results. That’s why I created SEO Made Easy — a practical, no-hype, do-it-yourself system that puts you in control of your online visibility.

In this course, you’ll learn how to:

Build and optimize your website to rank higher on Google — and stay there
Leverage search, social, and content marketing for free organic exposure
Avoid common SEO mistakes that trigger Google penalties like Panda and Penguin
Implement a simple, repeatable system — even if you have zero technical experience
Boost your website traffic, leads, and revenue — without spending a fortune on ads

This is not about gaming the system or chasing short-term tricks that quickly stop working. You’ll discover how to build lasting SEO results with a foundation that’s safe, proven, and designed to keep working even as algorithms change.

I’ve applied this same system to my own online businesses, courses, and personal brand — and now I’m sharing it with you. Whether you run a blog, e-commerce store, service business, or personal website, this course will give you the confidence to finally take control of your search engine performance.

What you'll learn

How to optimize your website for Google using proven best practices
How to avoid costly SEO mistakes that hurt rankings and trigger penalties
How to attract more organic traffic without relying on paid ads
How to create SEO-friendly content that drives long-term results
How to leverage search, social media, and content marketing together for maximum exposure
How to confidently manage your own SEO — no tech background required

Who this course is for

Entrepreneurs and small business owners who want more traffic without expensive ad budgets
Bloggers, content creators, and influencers looking to grow their audience organically
Freelancers and marketers who want to master SEO without the overwhelm
Anyone frustrated with complicated SEO advice who wants a simple, step-by-step system

Who this course is for:

This course is designed for small business owners and entrepreneurs who want to learn how to improve their organic reach online.

SEO Made Easy: Do It Yourself Search Engine Optimization

What you'll learn

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Course content

Welcome to this course2 lectures • 5min

An introduction to Search Engine Optimization5 lectures • 14min

Getting started with Search Engine Optimization4 lectures • 12min

A novice guide: 7 steps if you're completely new9 lectures • 28min

Search Engine Optimization History4 lectures • 13min

How does Search Engine Optimization work?4 lectures • 14min

Your Website and Search Engine Optimization8 lectures • 21min

A Content Marketing Strategy7 lectures • 19min

Off-Site Search Engine Optimization3 lectures • 11min

Measuring Search Engine Optimization Results4 lectures • 9min

Requirements

Description

Who this course is for: