"Do", Innovation, Product Design and Value Proposition
What you'll learn
- Learn about the value of outcomes, “do” its history and use
- Understand what is an outcome and a “Do”
- How to gather information to define the outcomes and the “Do’s
- Learn how to identify and prioritize opportunities
- Learn how to turn a “Do” statement into a User Story to be used for development
- Learn about the sources of innovation and the methodology to do it
- Learn how to discover new markets and size them
- Learn about the types of innovation and the process of innovation
- Learn about Value propositions and how to write them
- Basic Understanding of Business
Some believe that product success depends upon having some technology that is better than something else and as a result the world will beat a path to that product's door. Others think that if they simply get into a room and brainstorm ideas or even play ideation games, the right ideas will automatically come forward and the product will succeed.
Both are wrong. And as a result somewhere between 40% or more products “flop up onto the shore as dead fish" as Steve Jobs once said. Successful products start with clearly understanding what people and organizations “do". What they do, how they do it, why they do it and so forth. This course enables the participants to figure out what their prospective customers “do" and then translate that into a compelling “value proposition". Together the “dos" will enable engineering to build the right product and the value propostion will direct marketing to get the marketing plan right. Together, implementing the right “dos" and “value proposition will ensure product success. .
Who this course is for:
- Product Leaders: Director, VP, Business Unit Manager, Start-Up, Entre
- Entry Level (Basic), Intermediate, Advanced (Specialist)
David Fradin has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and Hewlett-Packard. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His Amazon book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world and what enabled HP to grow 20% per year for 50 years.
President | Spice Catalyst
Distinguished Professor of Practice and Advisor
Product Management Programs, WileyNXT
Faculty, IIML-Wiley Data-Driven Product Management Program