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DIY PR pitching 101 - getting press coverage... for free!
Rating: 4.4 out of 5(21 ratings)
129 students

DIY PR pitching 101 - getting press coverage... for free!

You have a story about your business you'd love to get in the press - give yourself the best chance with this 101
Created byHalima Khatun
Last updated 1/2018
English

What you'll learn

  • Pitch a story to journalists with confidence
  • Understand how journalists and the general media work, and how your business can maximise this
  • Gain great media coverage!

Course content

7 sections12 lectures1h 7m total length
  • Introduction2:08

    So you've got a great story, now is the time to pitch it to the media! This introduction details what to expect from the course. 

Requirements

  • You should have a story about your business that you want to promote, i.e. a service launch, business anniversary, new product, new hire, etc.
  • You want to get invaluable media coverage for a business you run or work for, or you're looking to carve a career in PR

Description

Have you launched a new product? Are you celebrating a business milestone? Have you got some great advice to share? Do you have another story you're itching to share with the media?   

WOULD YOU LIKE MEDIA PUBLICITY FOR YOUR BUSINESS, WORTH HUNDREDS, IF NOT THOUSANDS, BUT DON'T HAVE THE BIG ADVERTISING BUDGET?

If you said 'yes' to any of the above, you need this course!

"Halima's practical pitching tips gave me the confidence to pitch my news story to a journalist, resulting in a full page spread in my local paper that would have cost hundreds of pounds." Louise, digital business owner 

“This course has given me the confidence and insight I need to get my story in the press, including a literal explanation of what I should say to a journalist when they pick up the phone so they don’t hang up on me! Highly recommend.” Kulsuma, Udemy student  

  

When it comes to pitching to a journalist, you only really get one shot...

So give yourself the best chance with this DIY pitching 101 crash course.

This quick, and easily digestible course enables you to get into the mind of a journalist to better understand what they need. There are a treasure trove of real pitch templates which you can copy and edit, to ensure that your story is pitch perfect.

As a bonus - to help you further with that first approach, there's a detailed video all about how to approach journalists, right down to getting that email right, to ensure that you greatly increase your chances of a positive response.

So if you've got a story that you've been waiting to pitch to the media, give yourself the best chance of getting it right with this DIY pitching 101 crash course.

This course is relatable to EVERY sector, and applies to EVERY country, as it reveals the core principles every good PR expert swears by.

It's also ideal for anyone looking to carve a lucrative career in PR, and want to gain some really practical, real world experience that University or an internship can't provide.

Best of all, as you have lifetime online access, you can learn in your own time, whilst still running your business.

There's no classroom theory here, it's all practical and packed full of real, relatable examples of media coverage I've secured, and the full curriculum is below, so you can see for yourself exactly what you're getting.

Who this course is for:

  • Start-up owners
  • Small business owners
  • Budding PR professionals