
So you've got a great story, now is the time to pitch it to the media! This introduction details what to expect from the course.
To get great coverage, first you need to understand the media you are working with. In this lecture, I discuss how the media operate, and how they accept story submissions from PRs and small businesses.
For amazing column inches, you need to think like a journalist. This lecture details the environment in which today’s journalist operates, and what they are looking for when a story is pitched to them. This lays the foundation for the course, ensuring that your pitch works for them, and gets you the coverage you truly deserve.
The reason most small business owners and start-ups struggle to get their story in the media is because they’re nervous about approaching a journalist. This lecture tackles this challenge head on, helping you face the fear.
The acid test… this lecture details the key questions journalists would use to benchmark your story. Ask yourself these questions to decipher whether your story has the potential for media and press coverage.
Getting your pitch right… this lecture details the key considerations when pitching, along with examples of how to write a concise pitch that will get your story in the press. This lecture also details example pitches.
When it comes to pitching, keeping it simple is key. This exercise will help you cut the jargon and stick to the point.
A great exercise to help you think like a journalist, and test your understanding so far. This exercise pitches real stories against fake news!
Steal my pitches! You can use these real pitch templates (that have got my clients media coverage), to get your story in the press. These swipe files will save you valuable time.
Before you pitch, have this handy printable document ready so you have all your key points to hand!
Every PRs nightmare... when journalists don't respond to your pitch. This lecture details what to do in this scenario.
And you're nearly there! My final thoughts for you to get started on your pitching journey! I look forward to seeing you in the media :)
Have you launched a new product? Are you celebrating a business milestone? Have you got some great advice to share? Do you have another story you're itching to share with the media?
WOULD YOU LIKE MEDIA PUBLICITY FOR YOUR BUSINESS, WORTH HUNDREDS, IF NOT THOUSANDS, BUT DON'T HAVE THE BIG ADVERTISING BUDGET?
If you said 'yes' to any of the above, you need this course!
"Halima's practical pitching tips gave me the confidence to pitch my news story to a journalist, resulting in a full page spread in my local paper that would have cost hundreds of pounds." Louise, digital business owner
“This course has given me the confidence and insight I need to get my story in the press, including a literal explanation of what I should say to a journalist when they pick up the phone so they don’t hang up on me! Highly recommend.” Kulsuma, Udemy student
When it comes to pitching to a journalist, you only really get one shot...
So give yourself the best chance with this DIY pitching 101 crash course.
This quick, and easily digestible course enables you to get into the mind of a journalist to better understand what they need. There are a treasure trove of real pitch templates which you can copy and edit, to ensure that your story is pitch perfect.
As a bonus - to help you further with that first approach, there's a detailed video all about how to approach journalists, right down to getting that email right, to ensure that you greatly increase your chances of a positive response.
So if you've got a story that you've been waiting to pitch to the media, give yourself the best chance of getting it right with this DIY pitching 101 crash course.
This course is relatable to EVERY sector, and applies to EVERY country, as it reveals the core principles every good PR expert swears by.
It's also ideal for anyone looking to carve a lucrative career in PR, and want to gain some really practical, real world experience that University or an internship can't provide.
Best of all, as you have lifetime online access, you can learn in your own time, whilst still running your business.
There's no classroom theory here, it's all practical and packed full of real, relatable examples of media coverage I've secured, and the full curriculum is below, so you can see for yourself exactly what you're getting.