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30-Day Money-Back Guarantee

This course includes:

  • 2.5 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Marketing Strategy

DIY Marketing for consultants, trainers and speakers

Build your business quickly. Grow your business faster.
Rating: 4.2 out of 54.2 (6 ratings)
566 students
Created by Aidan Crawford
Last updated 4/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Students will learn to market a consulting, training or speaking business.
  • Students will be able to define their ideal clients
  • Students will learn how to create compelling content
  • Students will learn the strategies to build a powerful website
  • Students will learn how create and implement a social media strategy
  • Students will learn how to use their expertise to create products
  • Students will learn how to target their advertising budget more effectively

Requirements

  • No course requirements

Description

This program is for consultants, trainers, speakers and other professional service providers looking for practical guidance and instruction on how to set up a marketing program so that it attracts clients.

This is information that will potentially save you thousands of dollars every month in marketing costs. And it comes from a company that’s worked with clients just like you for over 10 years.

You will learn how to:

  • Identify your ideal clients

  • Create compelling content on a consistent basis

  • Build a website that converts

  • Create a social media strategy

  • Use your knowledge to create products

  • Target your advertising budget more effectively

Who this course is for:

  • People who are starting a consulting business and have expertise - but no way to effectively market to their ideal clients.
  • Experienced consultants, trainers and professional speakers who would like to improve their marketing
  • Entrepreneurs and those in career transition

Course content

8 sections • 16 lectures • 2h 19m total length

  • Preview02:57

  • Preview10:17
  • Align your expertise with client needs
    06:23

  • Introduction to content marketing
    04:06
  • Simplified strategies to create blog content that works
    16:11
  • Content distribution strategies to engage your ideal clients
    10:31

  • Build a website that grows with your business
    01:35
  • Building a website that attracts and converts
    15:33
  • Google is your friend
    10:10

  • Social media marketing
    10:54
  • Finding, connecting & converting prospects on LinkedIn
    07:23

  • Sponsored InMails on LinkedIn
    11:28
  • Promoting your business using Twitter ads
    09:35
  • Promoting your business on Facebook
    07:39

  • Turning your expertise into product
    11:47

  • Wrapping up
    02:58

Instructor

Aidan Crawford
The go-to "marketing guy" for consultants & speakers
Aidan Crawford
  • 4.4 Instructor Rating
  • 8 Reviews
  • 574 Students
  • 2 Courses

Aidan Crawford is the owner of Short Circuit Media, a specialty marketing agency focused on helping consultants, trainers and professional speakers market themselves more effectively.

With over 10 years working in the space Aidan maximizes his clients' marketing efforts across multiple channels.

He is the author of DIY Marketing for consultants, trainers and professional speakers: The non-guru guide to getting it right.

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