DIY Marketing for consultants, trainers and speakers
What you'll learn
- Students will learn to market a consulting, training or speaking business.
- Students will be able to define their ideal clients
- Students will learn how to create compelling content
- Students will learn the strategies to build a powerful website
- Students will learn how create and implement a social media strategy
- Students will learn how to use their expertise to create products
- Students will learn how to target their advertising budget more effectively
Requirements
- No course requirements
Description
This program is for consultants, trainers, speakers and other professional service providers looking for practical guidance and instruction on how to set up a marketing program so that it attracts clients.
This is information that will potentially save you thousands of dollars every month in marketing costs. And it comes from a company that’s worked with clients just like you for over 10 years.
You will learn how to:
Identify your ideal clients
Create compelling content on a consistent basis
Build a website that converts
Create a social media strategy
Use your knowledge to create products
Target your advertising budget more effectively
Who this course is for:
- People who are starting a consulting business and have expertise - but no way to effectively market to their ideal clients.
- Experienced consultants, trainers and professional speakers who would like to improve their marketing
- Entrepreneurs and those in career transition
Course content
- Preview02:57
Instructor
Aidan Crawford is the owner of Short Circuit Media, a specialty marketing agency focused on helping consultants, trainers and professional speakers market themselves more effectively.
With over 10 years working in the space Aidan maximizes his clients' marketing efforts across multiple channels.
He is the author of DIY Marketing for consultants, trainers and professional speakers: The non-guru guide to getting it right.