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30-Day Money-Back Guarantee

This course includes:

  • 9 hours on-demand video
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Search Engine Optimization Local SEO

Local SEO: Create & Run Your Own Local SEO Campaign

A DIY course for small business owners that want to learn Local SEO that marketing agencies charge thousands for.
Highest Rated
Rating: 4.7 out of 54.7 (114 ratings)
788 students
Created by Gary Shouldis
Last updated 11/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How Local SEO Works
  • Local SEO Ranking Factors
  • How To Create & Execute your Own Local SEO Campaign
  • How To Optimize Your Google My Business Listing
  • How To Get More Online Reviews
  • What Review Platforms Are Worth Using
  • How To Understand Analytics & Take Action On The Data

Requirements

  • No special tools required or subscriptions needed
  • You should have a website and Google My Business listing

Description

**Updated Nov 2020**

When it comes to finding a local business, almost everyone turns to the internet in order to find and evaluate a local business.  The questions is - when consumers search online can they find your business or only your competitors?

Having a strong online presence for a local business can literally make or break their business.


97% of consumers searched online to find a local business in their area. (Hubspot) 

88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectify)

97% of people find out more about a local company through the internet before making a decision in 2018. (BrightLocal)


Would you love to have a strong online presence and have a rock solid Local SEO strategy but don't have the money to hire an expensive marketing agency?  What if I told you that you could run your own highly effective Local SEO campaign in just a few hours a month, while saving you thousands each month that you would have to pay a marketing agency for the same results?

Most small business owners that try and run their own Local SEO campaigns fail because they do not really understand all of the aspects that make up Local SEO or only focus on a single element.

Local SEO isn't rocket science, but there are a lot of different parts that make up Local SEO and you need to understand what they are and how they work together.  Once you have mastered the fundamentals, consistency is they key to excelling at Local SEO and luckily, this only takes a few hours a month once you lay the initial groundwork.


By the end of this course you will walk away with the following:

  • You will learn how Local SEO works and what specific parts you need to concentrate on

  • How to optimize your website, Google My Business listing and 3rd party review sites so you can get more visibility online and start generating online leads

  • How online reviews work, which ones are important for your specific business, and how to setup an easy but effective review system

  • How to create a killer content strategy that none of your competitors are doing

  • How to keep your Local SEO optimized and growing with just a few hours of maintenance each month

  • How to analyze your local data in Google Analytics and Google My Business in order to make smarter marketing decisions


Who this course is for:

  • Local business owners who want to run their own Local SEO campaign.
  • Small Business owners who understand the importance of online marketing but do not have the budget to pay a marketing agency.
  • Franchises that want to optimize the online presence of their local units

Featured review

Md Shah Alam
Md Shah Alam
24 courses
4 reviews
Rating: 5.0 out of 5a year ago
Great course and a great trainer. Trainer Provided theoretical as well as practical knowledge. Difficult things also seem easy when a good teacher teaches. Highly recommended for all who have an interest in learning Local SEO. Thanks.

Course content

11 sections • 66 lectures • 9h 14m total length

  • Preview01:54
  • Preview04:28
  • Preview02:37
  • Preview00:27

  • Preview08:21
  • Google My Business Ranking Factors & How To Rank Higher
    16:44
  • Google My Business Info Section
    23:02
  • Google My Business Photo Section
    12:13
  • Google My Business Review Section
    11:21
  • Google My Business Posts Section
    08:42
  • Google My Business Q&A Section
    05:08
  • Google My Business Insights Section
    12:54
  • Google My Business Recap
    01:46

  • Getting More Clicks For Your Google My Business Listing
    00:40
  • Adding Attributes
    11:15
  • Enable Messaging
    09:25
  • Question & Answer Feature
    08:41
  • Posting To Your Listing
    07:57
  • Adding Products & Services
    09:03
  • Booking & Appointment Features
    07:40
  • Adding More reviews
    12:08
  • Responding To Reviews
    11:43
  • Photos & Video
    10:51
  • Recap
    00:55

  • Introduction to Technical SEO
    03:31
  • Technical SEO: Website Structure
    15:55
  • Technical SEO: Meta Data
    14:57
  • Technical SEO: Website Speed
    19:51
  • Technical SEO: NAP - Google Maps
    06:22
  • Technical SEO: Schema Markup
    14:25
  • Technical SEO: Recap
    01:31

  • Content Introduction
    01:05
  • Content Tips
    05:57
  • Using Images In Your Content
    13:35
  • Creating and Ranking Service/Product Pages
    09:13
  • Creating & Ranking Location Pages
    10:36
  • How To Manage Multiple Locations
    08:01
  • Optimizing You Contact Page
    07:28
  • Blog Content
    21:26
  • Additional Content Ideas
    07:19
  • Content Section Recap
    00:34

  • Introduction to Citation Building
    02:24
  • What Citations Are And How They Are Used
    05:05
  • Citation Building The Right Way
    17:14
  • Citation Building Recap
    00:34

  • Introduction to Online Reviews
    00:44
  • Customer Review Tips
    07:15
  • How To Find The Best Review Platforms For Your Business
    10:06
  • How To Get More Customer Reviews
    17:40
  • How To Handle Negative Reviews
    12:27
  • Online Review Recap
    00:39

  • Social Media & Local SEO
    04:59
  • Social Media Tips
    06:23
  • Social Media Recap
    01:01

  • What is Barnacle SEO & How Does It Work?
    01:20
  • Barnacle SEO Strategy
    03:22
  • Barnacle SEO Walkthrough
    14:48
  • Barnacle SEO Recap
    00:28

  • Introduction to Analytics
    03:08
  • Google My Business
    13:00
  • Google Analytics
    21:05
  • Google Analytics - Goal Setup
    08:37
  • Analytics Recap
    00:25

Instructor

Gary Shouldis
Digital Marketing Professional
Gary Shouldis
  • 4.5 Instructor Rating
  • 308 Reviews
  • 5,490 Students
  • 6 Courses

Gary Shouldis has been providing web marketing and consulting services for small businesses and franchises since 2007.  He is the founder of the online marketing agency 3Bug Media, with a blog reaching over 20K small business owners a month.   He is an avid blogger and is frequently interviewed as a small business expert on sites such as Business Insider,  Small Biz Trends, The New York Times and Glass Door. 

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