Local SEO: Create & Run Your Own Local SEO Campaign
4.5 (107 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
752 students enrolled

Local SEO: Create & Run Your Own Local SEO Campaign

A DIY course for small business owners that want to learn Local SEO that marketing agencies charge thousands for.
4.5 (107 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
752 students enrolled
Created by Gary Shouldis
Last updated 6/2020
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 7.5 hours on-demand video
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How Local SEO Works
  • Local SEO Ranking Factors
  • How To Create & Execute your Own Local SEO Campaign
  • How To Optimize Your Google My Business Listing
  • How To Get More Online Reviews
  • What Review Platforms Are Worth Using
  • How To Understand Analytics & Take Action On The Data
Requirements
  • No special tools required or subscriptions needed
  • You should have a website and Google My Business listing
Description

When it comes to finding a local business, almost everyone turns to the internet in order to find and evaluate a local business.  The questions is - when consumers search online can they find your business or only your competitors?

Having a strong online presence for a local business can literally make or break their business.


97% of consumers searched online to find a local business in their area. (Hubspot) 

88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectify)

97% of people find out more about a local company through the internet before making a decision in 2018. (BrightLocal)


Would you love to have a strong online presence and have a rock solid Local SEO strategy but don't have the money to hire an expensive marketing agency?  What if I told you that you could run your own highly effective Local SEO campaign in just a few hours a month, while saving you thousands each month that you would have to pay a marketing agency for the same results?

Most small business owners that try and run their own Local SEO campaigns fail because they do not really understand all of the aspects that make up Local SEO or only focus on a single element.

Local SEO isn't rocket science, but there are a lot of different parts that make up Local SEO and you need to understand what they are and how they work together.  Once you have mastered the fundamentals, consistency is they key to excelling at Local SEO and luckily, this only takes a few hours a month once you lay the initial groundwork.


By the end of this course you will walk away with the following:

  • You will learn how Local SEO works and what specific parts you need to concentrate on

  • How to optimize your website, Google My Business listing and 3rd party review sites so you can get more visibility online and start generating online leads

  • How online reviews work, which ones are important for your specific business, and how to setup an easy but effective review system

  • How to create a killer content strategy that none of your competitors are doing

  • How to keep your Local SEO optimized and growing with just a few hours of maintenance each month

  • How to analyze your local data in Google Analytics and Google My Business in order to make smarter marketing decisions


Who this course is for:
  • Local business owners who want to run their own Local SEO campaign.
  • Small Business owners who understand the importance of online marketing but do not have the budget to pay a marketing agency.
  • Franchises that want to optimize the online presence of their local units
Course content
Expand all 55 lectures 07:43:43
+ Introduction to Local SEO
4 lectures 09:26

Be sure to download your Local SEO checklist at the end of this section.

Welcome to the Local SEO course?  In this course you are going o learn how to run your own highly effective Local SEO campaign.  You won't need special tools, monthly subscription software or anything else, just the time it takes to watch this course and a few hours a month dedicated to your Local SEO. 

As a small business owner myself, I understand that we have small budgets and little time so we need solutions that are cost effective and don't take up too much of our valuable time.  In this course you will learn everything you need to get maximum visibility in the local search engines. 


The course is laid out in a very easy to understand format and with actionable tips that you can immediately implement as part of your Local SEO campaign.  There are also several downloads to help you along the way.


At any time, if you have a question, just ask in the course section and I guarantee you it will be answered. 

Preview 01:54

Before we dive in to our Local SEO course, let's review what the important differences are between Traditional SEO and Local SEO.

Preview 04:28

Local SEO is made up of several different elements.  In this video, I go over each of the elements that make up what we call Local SEO.

Preview 02:37

If you didn't grab your Local SEO checklist in the first video, you can download it here.  Let's get started!  You can also download the Google Doc file as well.  When you open the Google Doc, select "Save a Copy" to create you own copy if you want to edit it.

Preview 00:27
+ Optimizing Your Google My Business Listing
9 lectures 01:40:11

Your Google My Business listing should be treated with the same importance as your website.  For many local businesses, their Google My Business listing is more important and gets more traffic than their website.  In this section of the course I will go over the features of your Google My Business listing, what elements are the most important, and how to optimize your Google My Business listing so it can rank higher in the local search results in Google.

Preview 08:21

In this video, I explain what rankings factors determine how your listing will rank in the local search results and tips on how to get your Google My Business listing to rank higher.

Google My Business Ranking Factors & How To Rank Higher
16:44

The info section is where you will add your business information and select your business categories, which are critical in making sure Google places you in the search results properly.  We also discuss the importance of "NAP" consistency across all of your web properties.

Google My Business Info Section
23:02

Google loves images.  Google also loves it when you upload photos as the business owner and even more when your customers upload their own photos as well.  In this video I discuss the importance of using images in your Google My Business listing and how to leverage images to rank higher in the local search results.

Google My Business Photo Section
12:13

Getting online reviews for your business is one of the single most important things you can do to help your Local SEO efforts.  And Google reviews sit at the top of your most important review platforms.  In this video I discuss the importance of getting online reviews for your Google My Business listing.


There is also an entire section dedicated to online reviews later on in the course because they are that important.

Google My Business Review Section
11:21

The posts feature works similarly to a Facebook post.  It is meant to promote current events, product announcements and other news related to your business.  In this video I show you what the Post feature is, the several posting options available and how to get the most out of the Post feature.

Google My Business Posts Section
08:42

Did you know that people can ask you questions about your business directly on your Google My Business listing?  And did you know that anyone, even other customers can answer these questions?  In this video I will show you how the Q&A feature works in Google My Business, how to access it in order to answer questions (you currently cannot from the Google My Business dashboard or mobile app), and how to use it to further enhance your Google My Business listing.

Google My Business Q&A Section
05:08

Your Google My Business listing comes with a wealth of analytics and insights that can help you make better marketing decisions for your business.  In this video I show you the features of the Insights section and how to use that data to make smarter business decisions.

Google My Business Insights Section
12:54
Google My Business Recap
01:46
+ Better Rankings With Technical SEO
7 lectures 01:16:32

In this video I explain what Technical SEO is and how it fits into your overall Local SEO strategy.

Introduction to Technical SEO
03:31

Making sure that your website is structured properly is vital for a successful Local SEO strategy.  In this video I show you how to properly structure your website so the search engines can properly crawl, index and understand each page of your website.

Technical SEO: Website Structure
15:55

The search engines do not view and understand your website the same way a typical website visitor does.  The search engines look at the content of your website and also look at the "meta" data on your site.  In this video I discuss the importance of structuring your meta data correctly so the search engines can better understand your website and make it easier for them to rank your web pages higher.

Technical SEO: Meta Data
14:57

A slow website can lead to a poor user experience on your website, costing you potential customers.  Speed is also a ranking factor when it comes to SEO so it is important that you have a website that loads fast and provides a good user experience for your visitors.  In this video I show you how to check the speed of your website and how you can make it load and perform faster.

Technical SEO: Website Speed
19:51

In this video I show you how to properly add your NAP (Name, Address, Phone number) to your website and also the importance of embedding a Google map of your location on your website.

Technical SEO: NAP - Google Maps
06:22

Like meta data, Schema markup language on your website can better help the search engines understand the content on your website.  In this video I show you what Schema markup language is and how to implement it on your website.

Technical SEO: Schema Markup
14:25

A review and some additional tips for Technical SEO.

Technical SEO: Recap
01:31
+ Crafting Your Content
10 lectures 01:25:14

Don't forget to download your content planning spreadsheet.  You can also access the Google Spreadsheet version as well.  For the Google Spreadsheet, be sure to make a copy of the file so you have a copy you can edit.

Content is king!  You may have heard this before but it's true.  Without content you have nothing to rank in the search results.  And today, only quality, targeted content makes its way on the first page of the Google search results. 

In this section of the course I will discuss the importance of content as part of your Local SEO strategy and how to use content strategically to rank higher and gain more visibility in the search engine results.

Content Introduction
01:05

In this video I discuss some content tips so you can make the most of the content you are creating.

Content Tips
05:57

In this video I show you how to use images to help rank pages on your website higher in the search results.

Using Images In Your Content
13:35

In this video I discuss the importance of creating individual service/products pages on your website and how to get them to rank higher in the search results.

Creating and Ranking Service/Product Pages
09:13

In this video I show you how to create location pages on your website so you have the opportunity to rank your website in several cities or neighborhoods in a city.  I also show you what to do if you do not have physical locations in these areas.

Creating & Ranking Location Pages
10:36

In this video I show you how to structure your website if you have multiple locations for your business.

How To Manage Multiple Locations
08:01

Your contact page is not just a place people go to fill out a contact from or get your phone number.  Your contact page is an import conversion page and the quality of your contact page can determine if someone decides to contact you or not.

Optimizing You Contact Page
07:28

The right blog strategy can literally become a force multiplier for your website, turning hundreds of monthly visitors into thousands.  But is requires the right strategy or you risk wasting lots of time for little results.  In this video I show you how to create an effective blog strategy that will attract potential customers for your business.

Blog Content
21:26

In this video I discuss additional content tips so you can get the most out of your content strategy.

Additional Content Ideas
07:19

A review of what we learned in the Content section of the course.

Content Section Recap
00:34
+ Building Citations
4 lectures 25:17

Download the citation tracking spreadsheet.  You can also download the Google Spreadsheet version, just be sure to save yourself a copy so you can edit the spreadsheet.

In this section of the course we discuss citations.  You will learn what citations are, how they are used to help your Local SEO efforts, and how to get them for your business.

Introduction to Citation Building
02:24

In this video I explain what citations are and how they are used as part of your Local SEO strategy.

What Citations Are And How They Are Used
05:05

Not all citations are created equal.  You can easily waste lots of valuable time creating citations on meaningless web websites.  In this video I show you how to build your citations in a way that will save you time and make your citation building efforts much more effective.

Citation Building The Right Way
17:14

I review of what we learned in the Citation section of the course.

Citation Building Recap
00:34
+ Customer Reviews
6 lectures 48:51

An overview of what you will learn in this section on getting online reviews for your business.

Introduction to Online Reviews
00:44

Some tips on getting the most out of your online reviews.

Customer Review Tips
07:15

Not all review platforms are created equal and not all review platforms are good for your business.  In this video I show you how to find the online review platforms that are important for your specific business.

How To Find The Best Review Platforms For Your Business
10:06

In this video I discuss the importance of setting up a system to get online reviews on a consistent basis and how to create your own review system.

How To Get More Customer Reviews
17:40

Negative reviews can literally break a business and cause people not to contact you.  But if you handle negative reviews the right way, you can turn them into a net positive for your business.  In this video I show you how to properly respond to negative reviews you get online.

How To Handle Negative Reviews
12:27

A recap on what we learned about online reviews.

Online Review Recap
00:39
+ Social Media & Local SEO
3 lectures 12:23

What role social media plays in Local SEO.

Social Media & Local SEO
04:59

Helpful tips on how to incorporate social media into your Local SEO strategy and how to use social media to get more links and citations for your business.

Social Media Tips
06:23

A recap of what we learned in this section.

Social Media Recap
01:01
+ Barnacle SEO
4 lectures 19:58

Download the included checklist here.  Have questions about Barnacle SEO?  Be sure to ask and I will answer all questions.

Barnacles are small marine creatures that attach themselves to a larger host. Barnacle SEO is attaching your business to larger websites that rank higher in Google than your website.

In this section I am going to show you an easy but very effective search engine optimization (SEO) strategy to give your business more exposure in the search engine results.

What is Barnacle SEO & How Does It Work?
01:20

Instead of competing against these larger websites, learn to use them to your advantage. Why try and rank just your website and Google My Business listing when you can potentially rank several different websites that can bring your business exposure, traffic, and customers.

Barnacle SEO Strategy
03:22

A walkthrough tutorial on how to find Barnacle SEO opportunities.

Barnacle SEO Walkthrough
14:48

Recap and thanks.  If you have any questions about implementing Barnacle SEO, just ask and I will do my best to answer them.

Barnacle SEO Recap
00:28
+ Analytics & Analyzing Your Results
5 lectures 46:15

Learn why analyzing your analytics is so important and how to use that data to make smarter marketing decisions.

Introduction to Analytics
03:08

What metrics are important in Google My Business insights report and how to use that data to make smarter marketing decisions.

Google My Business
13:00

Here you will learn what data inside Google Analytics is important for your local SEO campaign, how to find it and how to make actionable improvements after analyzing the data.

Google Analytics
21:05

Goal tracking in Google Analytics is important for understanding where your best traffic is coming from and what pages on your website are performing the best.  By the end of this video you will know how to setup goal tracking inside your Google Analytics account.

Google Analytics - Goal Setup
08:37

A recap of what we learned about in this section.

Analytics Recap
00:25
+ Wrapup & Additional Tips
3 lectures 39:36

Some additional tips to help you get the most our of your Local SEO strategy.

Some Additional Tips To Help With Your Local SEO
05:21

A tutorial on how to use the Upwork platform to hire a freelancer and walk-through on how to use it.

Hiring Freelancers - Upwork
32:50

Thank you for completing the course!  If you have any questions be sure to leave them under the corresponding video and I will answer them. Best of luck with your Local SEO efforts!

Thank You!
01:25