Local SEO: Create & Run Your Own Local SEO Campaign
- 7.5 hours on-demand video
- 5 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- How Local SEO Works
- Local SEO Ranking Factors
- How To Create & Execute your Own Local SEO Campaign
- How To Optimize Your Google My Business Listing
- How To Get More Online Reviews
- What Review Platforms Are Worth Using
- How To Understand Analytics & Take Action On The Data
- No special tools required or subscriptions needed
- You should have a website and Google My Business listing
When it comes to finding a local business, almost everyone turns to the internet in order to find and evaluate a local business. The questions is - when consumers search online can they find your business or only your competitors?
Having a strong online presence for a local business can literally make or break their business.
97% of consumers searched online to find a local business in their area. (Hubspot)
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectify)
97% of people find out more about a local company through the internet before making a decision in 2018. (BrightLocal)
Would you love to have a strong online presence and have a rock solid Local SEO strategy but don't have the money to hire an expensive marketing agency? What if I told you that you could run your own highly effective Local SEO campaign in just a few hours a month, while saving you thousands each month that you would have to pay a marketing agency for the same results?
Most small business owners that try and run their own Local SEO campaigns fail because they do not really understand all of the aspects that make up Local SEO or only focus on a single element.
Local SEO isn't rocket science, but there are a lot of different parts that make up Local SEO and you need to understand what they are and how they work together. Once you have mastered the fundamentals, consistency is they key to excelling at Local SEO and luckily, this only takes a few hours a month once you lay the initial groundwork.
By the end of this course you will walk away with the following:
You will learn how Local SEO works and what specific parts you need to concentrate on
How to optimize your website, Google My Business listing and 3rd party review sites so you can get more visibility online and start generating online leads
How online reviews work, which ones are important for your specific business, and how to setup an easy but effective review system
How to create a killer content strategy that none of your competitors are doing
How to keep your Local SEO optimized and growing with just a few hours of maintenance each month
How to analyze your local data in Google Analytics and Google My Business in order to make smarter marketing decisions
- Local business owners who want to run their own Local SEO campaign.
- Small Business owners who understand the importance of online marketing but do not have the budget to pay a marketing agency.
- Franchises that want to optimize the online presence of their local units
Be sure to download your Local SEO checklist at the end of this section.
Welcome to the Local SEO course? In this course you are going o learn how to run your own highly effective Local SEO campaign. You won't need special tools, monthly subscription software or anything else, just the time it takes to watch this course and a few hours a month dedicated to your Local SEO.
As a small business owner myself, I understand that we have small budgets and little time so we need solutions that are cost effective and don't take up too much of our valuable time. In this course you will learn everything you need to get maximum visibility in the local search engines.
The course is laid out in a very easy to understand format and with actionable tips that you can immediately implement as part of your Local SEO campaign. There are also several downloads to help you along the way.
At any time, if you have a question, just ask in the course section and I guarantee you it will be answered.
Before we dive in to our Local SEO course, let's review what the important differences are between Traditional SEO and Local SEO.
Local SEO is made up of several different elements. In this video, I go over each of the elements that make up what we call Local SEO.
If you didn't grab your Local SEO checklist in the first video, you can download it here. Let's get started! You can also download the Google Doc file as well. When you open the Google Doc, select "Save a Copy" to create you own copy if you want to edit it.
Your Google My Business listing should be treated with the same importance as your website. For many local businesses, their Google My Business listing is more important and gets more traffic than their website. In this section of the course I will go over the features of your Google My Business listing, what elements are the most important, and how to optimize your Google My Business listing so it can rank higher in the local search results in Google.
The info section is where you will add your business information and select your business categories, which are critical in making sure Google places you in the search results properly. We also discuss the importance of "NAP" consistency across all of your web properties.
Google loves images. Google also loves it when you upload photos as the business owner and even more when your customers upload their own photos as well. In this video I discuss the importance of using images in your Google My Business listing and how to leverage images to rank higher in the local search results.
Getting online reviews for your business is one of the single most important things you can do to help your Local SEO efforts. And Google reviews sit at the top of your most important review platforms. In this video I discuss the importance of getting online reviews for your Google My Business listing.
There is also an entire section dedicated to online reviews later on in the course because they are that important.
The posts feature works similarly to a Facebook post. It is meant to promote current events, product announcements and other news related to your business. In this video I show you what the Post feature is, the several posting options available and how to get the most out of the Post feature.
Did you know that people can ask you questions about your business directly on your Google My Business listing? And did you know that anyone, even other customers can answer these questions? In this video I will show you how the Q&A feature works in Google My Business, how to access it in order to answer questions (you currently cannot from the Google My Business dashboard or mobile app), and how to use it to further enhance your Google My Business listing.
Your Google My Business listing comes with a wealth of analytics and insights that can help you make better marketing decisions for your business. In this video I show you the features of the Insights section and how to use that data to make smarter business decisions.
The search engines do not view and understand your website the same way a typical website visitor does. The search engines look at the content of your website and also look at the "meta" data on your site. In this video I discuss the importance of structuring your meta data correctly so the search engines can better understand your website and make it easier for them to rank your web pages higher.
A slow website can lead to a poor user experience on your website, costing you potential customers. Speed is also a ranking factor when it comes to SEO so it is important that you have a website that loads fast and provides a good user experience for your visitors. In this video I show you how to check the speed of your website and how you can make it load and perform faster.
Don't forget to download your content planning spreadsheet. You can also access the Google Spreadsheet version as well. For the Google Spreadsheet, be sure to make a copy of the file so you have a copy you can edit.
Content is king! You may have heard this before but it's true. Without content you have nothing to rank in the search results. And today, only quality, targeted content makes its way on the first page of the Google search results.
In this section of the course I will discuss the importance of content as part of your Local SEO strategy and how to use content strategically to rank higher and gain more visibility in the search engine results.
The right blog strategy can literally become a force multiplier for your website, turning hundreds of monthly visitors into thousands. But is requires the right strategy or you risk wasting lots of time for little results. In this video I show you how to create an effective blog strategy that will attract potential customers for your business.
Download the citation tracking spreadsheet. You can also download the Google Spreadsheet version, just be sure to save yourself a copy so you can edit the spreadsheet.
In this section of the course we discuss citations. You will learn what citations are, how they are used to help your Local SEO efforts, and how to get them for your business.
Not all citations are created equal. You can easily waste lots of valuable time creating citations on meaningless web websites. In this video I show you how to build your citations in a way that will save you time and make your citation building efforts much more effective.
Negative reviews can literally break a business and cause people not to contact you. But if you handle negative reviews the right way, you can turn them into a net positive for your business. In this video I show you how to properly respond to negative reviews you get online.
Download the included checklist here. Have questions about Barnacle SEO? Be sure to ask and I will answer all questions.
Barnacles are small marine creatures that attach themselves to a larger host. Barnacle SEO is attaching your business to larger websites that rank higher in Google than your website.
In this section I am going to show you an easy but very effective search engine optimization (SEO) strategy to give your business more exposure in the search engine results.