Local SEO: Create & Run Your Own Local SEO Campaign
What you'll learn
- How Local SEO Works
- Local SEO Ranking Factors
- How To Create & Execute your Own Local SEO Campaign
- How To Optimize Your Google My Business Listing
- How To Get More Online Reviews
- What Review Platforms Are Worth Using
- How To Understand Analytics & Take Action On The Data
- No special tools required or subscriptions needed
- You should have a website and Google My Business listing
**Updated Nov 2020**
When it comes to finding a local business, almost everyone turns to the internet in order to find and evaluate a local business. The questions is - when consumers search online can they find your business or only your competitors?
Having a strong online presence for a local business can literally make or break their business.
97% of consumers searched online to find a local business in their area. (Hubspot)
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectify)
97% of people find out more about a local company through the internet before making a decision in 2018. (BrightLocal)
Would you love to have a strong online presence and have a rock solid Local SEO strategy but don't have the money to hire an expensive marketing agency? What if I told you that you could run your own highly effective Local SEO campaign in just a few hours a month, while saving you thousands each month that you would have to pay a marketing agency for the same results?
Most small business owners that try and run their own Local SEO campaigns fail because they do not really understand all of the aspects that make up Local SEO or only focus on a single element.
Local SEO isn't rocket science, but there are a lot of different parts that make up Local SEO and you need to understand what they are and how they work together. Once you have mastered the fundamentals, consistency is they key to excelling at Local SEO and luckily, this only takes a few hours a month once you lay the initial groundwork.
By the end of this course you will walk away with the following:
You will learn how Local SEO works and what specific parts you need to concentrate on
How to optimize your website, Google My Business listing and 3rd party review sites so you can get more visibility online and start generating online leads
How online reviews work, which ones are important for your specific business, and how to setup an easy but effective review system
How to create a killer content strategy that none of your competitors are doing
How to keep your Local SEO optimized and growing with just a few hours of maintenance each month
How to analyze your local data in Google Analytics and Google My Business in order to make smarter marketing decisions
Who this course is for:
- Local business owners who want to run their own Local SEO campaign.
- Small Business owners who understand the importance of online marketing but do not have the budget to pay a marketing agency.
- Franchises that want to optimize the online presence of their local units
Gary Shouldis has been providing web marketing and consulting services for small businesses and franchises since 2007. He is the founder of the online marketing agency 3Bug Media, with a blog reaching over 20K small business owners a month. He is an avid blogger and is frequently interviewed as a small business expert on sites such as Business Insider, Small Biz Trends, The New York Times and Glass Door.