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DIY Brand Strategy: The LeftTurn Way

DIY Brand Strategy: The LeftTurn Way

Build a Brand That Stands Out (Without Hiring a Big-Fat-Overpriced Agency)
Created byAnn-Marie Burton
Last updated 9/2025
English

What you'll learn

  • Define your brand’s purpose & personality (so it’s more than just a pretty logo).
  • Find your ideal customers (and make them obsessed with you).
  • Spy on your competitors (and outshine them effortlessly).
  • Create a value proposition (that makes people say, “Take my money!”).
  • Build a brand identity that actually works (and doesn’t look DIY).

Course content

5 sections • 5 lectures • 33m total length

  • The Big Picture (Zoom Out Before You Zero In)8:20

    Lecture 1: The Big Picture (Zoom Out Before You Zero In)

    Before you can fine-tune your brand, you’ve got to zoom out and see the whole map — potholes, shortcuts, and scenic routes included. In this first step, we’re digging into your business strategy, your goals, and exactly where your brand is parked right now. Think of it as a reality check, but the fun kind (yes, that’s possible).

    We’ll get clear on what you’re chasing, what’s standing in your way, and how your brand is currently showing up in the wild. No sugar-coating, no fluff — just straight-talk strategy with a wink. Because when you know your starting point, changing the path is a choice — not a guess.

Requirements

  • No prior brand strategy experience is required — this course is designed for business owners, entrepreneurs, and marketers at any stage. You’ll get the most from it if you have a basic understanding of your business and target market. We provide downloadable resources for all the content we’ll be discussing — including tools to review your business, personas, competitors, value proposition, and positioning.

Description

You know your business deserves to be a brand—not just another forgettable name in the abyss of the internet. But you’re not swimming in agency-sized budgets, and “winging it” hasn’t exactly made you a marketing genius overnight.

That’s where we come in. LeftTurn Strategy’s DIY Brand Strategy Course gives you everything you need to stop blending in and start turning heads—without the fluff, the jargon, or the soul-sucking PowerPoints.

This is not your average branding course. We’re cutting out the nonsense and giving you a step-by-step playbook (aka: no excuses) to:


  • Define your brand’s purpose and personality so it actually means something (and isn’t just a cute logo).

  • Find your ideal customers and learn how to make them obsessed with you (the healthy kind, not the restraining-order kind).

  • Scope out your competition and steal their best ideas—ethically—while showing them up in the process.

  • Craft a value proposition that makes people say, "Shut up and take my money!"

  • Lock in your brand identity so you don’t sound (or look) like a DIY disaster.


We’ve done this for businesses big and small, and now we’re handing over the secrets.

No agency retainer, no nonsense—just real strategies, real worksheets, and real results that will turn your brand into something people actually remember (and buy from).


Who’s This For?

This course is for you if:


  • You’re too smart to waste money on an agency but know you need a plan.

  • You’ve been “winging it” and want your brand to actually make sense.

  • You’re sick of watching your competitors win when you know you do it better.

  • You love a no-BS, straight-to-the-point approach (with a side of sass).

So, if you’re ready to finally take control of your brand (instead of letting it run on vibes alone), let’s get started.

Your brand glow-up starts NOW.



Who this course is for:

  • Business owners, entrepreneurs, and marketers at any stage

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