Business Model Innovation: Differentiate & Grow Your Company
4.6 (6,467 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
21,600 students enrolled

Business Model Innovation: Differentiate & Grow Your Company

Use these simple innovation strategies for your business model to accelerate the growth of your business
4.6 (6,467 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
21,622 students enrolled
Last updated 7/2020
English, French, 3 more
  • German [Auto]
  • Indonesian [Auto]
  • Portuguese [Auto]
Current price: $135.99 Original price: $194.99 Discount: 30% off
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This course includes
  • 4 hours on-demand video
  • 9 articles
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the Business Model Canvas
  • Master the Different Types of Innovation
  • Design Innovative Business Models
  • Differentiate From Competition
  • Understand Purchasing Psychology
  • Define Innovative Revenue Models
  • Interest in business, startups, technology and innovation
  • Basic understanding of business

★★★★★ Join the best-seller Udemy course about Business Models and Innovation! ★★★★★

In this course you will learn about Business Models: what are the different components of a business, it's "system", how it works. The Business Model Canvas is a great tool to map out and get an overview of how a business works.

You will also learn about business model innovation strategies and especially the "new" types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help you to find new sources of growth for your business and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups, small and medium businesses and large corporations. 

This course is divided in three big parts:

1) Introduction to Business Models
2) Business Model Innovation
3) Revenue Models

For all the innovation strategies that we mention, we provide dozens of examples of startups, small and medium businesses and large corporations how they apply them. This Business Model Innovation course will give you many strategic insights into some of the best and most innovative business practices. You will be able to analyze any business, whether it is your own, the company you work for, or any other company, and brainstorm innovative ideas to accelerate its growth using business model innovation techniques.

Captions: This course has perfectly accurate english captions. They have been reviewed by ourselves so they correspond 100% to the audio. Captions can help you understand better if english is not your native language. And if you have hearing problems, you can still go through this full course without any problems. There are also perfectly accurate french captions. (Sous-titres en français disponibles).

(Disclaimer: The "Business Model Canvas" tool used in some parts of this course is used under Creative Commons license and attribution goes to Strategyzer. This course has no affiliation with and is not endorsed by the authors of the Business Model Canvas.)

Note: There are now "copycat" courses of this course. Some "instructors" used a similar name, content structure and examples. But as you can see from the amount of students and reviews, this is the true original course.


In order to come up with the content for this course we worked with, analyzed and reverse-engineered many tactics of successful and innovative companies. You'll see examples from Airbnb, Uber, Tesla, Twitch, Amazon, Spotify, Buzzfeed, Facebook, Google, Apple, Dyson, Reuters, Virgin, Tinder, Nintendo and many others!

Here are some of our reviews:

★★★★★ "The best course I have ever taken in innovation.I thank the authors for providing this very useful online Mooc."

★★★★★ "Amazing content! Very clear. Wonderful examples of how strategies have been implemented by extremely successful companies. Throughout this course, I went back through my business model canvas and strategized how I could innovate in each of the 9 areas."

★★★★★ "Enjoyed this course! Well done. Great brainstorming questions for new and mature business owners."

★★★★★ "Really good course. I can recommend it to all new entrepreneurs!"

★★★★★ "Very relevant topic, nice to look at slides, concise & brief explanation - no fluff"

Who this course is for:
  • Aspiring entrepreneurs
  • Small business or startup owners
  • Innovation managers
  • C-level executives
Course content
Expand all 68 lectures 04:05:21
+ Introduction to Business Models
12 lectures 24:09
Case Studies of Famous Companies + Facebook Group for the Course
Introduction to the Business Model Canvas with
Who are your Customers? + Exercise
What is the Value Proposition and how to define it
Define your Sales & Delivery Channels
How do you manage your Customers Relationships?
Making money: The Revenue Streams
Internal Operations: What are your Key Resources?
What are your Key Activities?
Who are your Key Partners?
Understand your Cost Structure
Conclusion & Recap
+ How to Design Innovative Business Models - Introduction
3 lectures 13:58

In this part we will show you examples of how exactly the most innovative startups and corporations disrupt industries, and what happens to their business models when they do so. (Hint: they change some parameters of the most common business models in their industry to differentiate themselves).

Preview 02:58

Airbnb disrupted the hotel/accomodation industry. Tesla disrupted automobile. Spotify disrupted music. Amazon disrupted retail (and keeps disrupting it). Buzzfeed disrupted content. Transferwise and Lendingclub disrupted banking. Uber disrupted transportation. Facebook and Google disrupted advertising.... and there are many more coming. 

Preview 05:01
+ Product and Design Innovation - The most common type and the new emerging type
13 lectures 45:24

Product innovation such as "more features" or "better performance" is the hardest way to innovate because most of the companies compete in that innovation area.

The most common (and difficult) type of innovation: just a "Better Product"

Changing design can be a tremendous source of disruption. That's why Tinder succeeded in the overcrowded online dating market, or Uber in the transporation industry. More details in this part.

Introduction to innovative design - The reason behind Tinder and Uber success

Examples: Dyson, Apple Watch, Ringly, Nest 

Improve how a product looks - A better visual design for physical products

Examples: Airbnb, Zefyr, Reuters TV, Bien'ici, Google Treks 

Improve interfaces - Better design for Websites & Online Software

Examples: Clue, Auxy, Inks 

Improve interfaces - Better design of Mobile Apps
Design innovation - Halfway recap

Examples: Airbnb, Virgin Hotels, Soul Cycle, Hackaball

Improve the Customer Experience for "offline" businesses

Examples: Wikiwand, Transavia, Virgin America, Medium

Improve the User and Customer Experience for websites

Examples: Uber, Tinder, Shyp 

Improve the User Experience design for Mobile Apps
Recap of Design Innovation
Recap & Brainstormer's Cheatsheet - What to Remember about Offering & Design
Bonus: Tesla Innovation Model
A short interruption
+ Customer Innovation: Customer niches, Sales & Delivery Channels, Marketing
16 lectures 01:09:31
Disrupting Customer Relationships - Introduction
New ways to acquire your first-time customers
Innovative ways to keep and grow existing customers
Customer relationships - Conclusion
Recap & Brainstormer's Cheatsheet - What to Remember about Customer Engagement

Tesla, Nintendo Wii and Kim Kardashian: Hollywood are all examples of disruption by "Customer niche".

Disrupting Customer Segments - Introduction
Focusing on an underserved market niche
Creating a full new customer segment from scratch
Recap & Brainstormer's Cheatsheet - What to Remember about Customer Niches

The whole strategy and success of Amazon is based on Channel disruption from the beginning until the end. 

Disrupting Sales & Delivery Channels - Introduction
Disrupt the delivery channels of physical products
Delivery of digital products + recap
Digital Sales Channels
Physical Sales Channels
Channels Disruption - Conclusion
Recap & Brainstormer's Cheatsheet - What to Remember about Channel Innovation
+ Resource-driven Innovation: How to optimize and innovate on your processes
5 lectures 37:20
New Product Development techniques
Innovative Production techniques
Case Study: Automation for Small & Medium Companies (Part 1)
Case Study: Automation for Small & Medium Companies (Part 2)
Recap & Brainstormer's Cheatsheet - What to Remember about Process Innovation
+ Revenue Model Innovation - How innovative revenue streams can generate growth
8 lectures 22:44

Spotify is a flagship example of how changing Revenue Models can disrupt an industry. More examples in this part.

Disrupting Revenue Models - Introduction
Subscription models
Freemium and Micropayments
Affiliates and Franchising
Revenue Models End and Recap
Recap & Brainstormer's Cheatsheet - What to Remember about Revenue Models
Share your own stories of innovative business practices!
+ Purchasing Psychology - Reasons why people buy stuff
7 lectures 19:20
Necessity: Products that you need in your everyday life
Loss Aversion: Not paying will result in a hassle or disadvantage
Fear: Protect yourself from danger and accidents
Convenience: Solve problems and save time
Pleasure: Humans love to enjoy life
Belonging and Vanity: Need for relationships and social status
Scarcity: Rarity increases value
+ Before you go...
2 lectures 03:43
Conclusion and Bonus
Conclusion and Bonus