Disruptive Brand Building
Taught by Stephen Mikolajczak, a 20+ year Branding Veteran who has built brands across McDonald's, Nestle, Mizuno, and IBM. If you're a start-up looking to establish a brand for the very first time or an existing brand looking to reinvent yourself, this course will walk through creating a laser focus on understanding your audience, different ways to uncover audience insights, and embedding a continuous feedback loop for long term success of a brand.
Who this course is for:
- Start-ups, Founders, Entrepreneurs, Small Business Owners, Brand Builders
- 13:16Part 1: What is a Brand? Intro to Insights
Driven by a core belief that great people and great brands have the power to change the world. I am a Strategic, innovative, and entrepreneurial marketing executive with 20 years across Tech, Sporting Goods, CPG, Retail, & Advertising industries. I have successfully developed brand strategies and integrated communication plans for global, national & challenger brands that significantly increased sales and consumer engagement.