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Disruptive Brand Building
Rating: 3.8 out of 5(125 ratings)
4,064 students

Disruptive Brand Building

Developing marketing strategies and activations that break through
Created byStephen Mikolajczak
Last updated 12/2018
English

What you'll learn

  • Marketing & Brand Building Strategy from a 20+ year Branding Veteran

Course content

5 sections • 5 lectures • 33m total length

  • Part 1: What is a Brand? Intro to Insights13:16

    An Introduction to what is a "Brand"...and learn the importance of developing a deep understanding of your target audience.

Requirements

  • None

Description

Taught by Stephen Mikolajczak, a 20+ year Branding Veteran who has built brands across McDonald's, Nestle, Mizuno, and IBM. If you're a start-up looking to establish a brand for the very first time or an existing brand looking to reinvent yourself, this course will walk through creating a laser focus on understanding your audience, different ways to uncover audience insights, and embedding a continuous feedback loop for long term success of a brand.

Who this course is for:

  • Start-ups, Founders, Entrepreneurs, Small Business Owners, Brand Builders

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