Disruptive Brand Building

Developing marketing strategies and activations that break through
Rating: 3.7 out of 5 (85 ratings)
2,577 students
English
Marketing & Brand Building Strategy from a 20+ year Branding Veteran

Requirements

  • None

Description

Taught by Stephen Mikolajczak, a 20+ year Branding Veteran who has built brands across McDonald's, Nestle, Mizuno, and IBM. If you're a start-up looking to establish a brand for the very first time or an existing brand looking to reinvent yourself, this course will walk through creating a laser focus on understanding your audience, different ways to uncover audience insights, and embedding a continuous feedback loop for long term success of a brand.

Who this course is for:

  • Start-ups, Founders, Entrepreneurs, Small Business Owners, Brand Builders

Course content

5 sections5 lectures33m total length
  • Part 1: What is a Brand? Intro to Insights
    13:16

Instructor

Obsessed with buliding brands of the future
Stephen Mikolajczak
  • 3.7 Instructor Rating
  • 85 Reviews
  • 2,577 Students
  • 1 Course

Driven by a core belief that great people and great brands have the  power to change the world. I am a Strategic, innovative, and  entrepreneurial marketing executive with 20 years across Tech, Sporting  Goods, CPG, Retail, & Advertising industries. I have successfully developed brand strategies and integrated communication plans for  global, national & challenger brands that significantly increased  sales and consumer engagement.