Teaching & Academics
Social Science
Psychology
Discovering the Psychology of Social Media
3.4 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
50 students enrolled

Discovering the Psychology of Social Media

Learn How and Why You Do the Things You Do Online
3.4 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
50 students enrolled
Created by Ciarán Mc Mahon
Last updated 11/2019
English
English
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Discovering the Psychology of Social Media
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This course includes
  • 1 hour on-demand video
  • 19 articles
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Understand The Six Most Important Psychological Concepts For Understanding Social Media
  • How to Apply These Concepts To Your Own Life On Social Media
  • Start Taking Back Control Of Your Psychology From Social Media!
Requirements
  • no skills required
  • expected that you are familiar with social media
  • must have an interest in human psychology
Description

Hi, my name is Dr Ciarán Mc Mahon and I am the author of The Psychology of Social Media.

In this course you're going to learn the Six Most Important Psychological Concepts for Understanding Social Media. These are:

  • social capital

  • context collapse

  • online disinhibition

  • hyperpersonal communication

  • telepresence

  • threat of invisibility

What you will learn here will help you understand how your friends and family behave online. Having taken this course, not only will you better understand your relationships with them, and social media phenomena generally. But more importantly, you will also better understand your own relationship to social media - and your self.

Who this course is for:
  • anyone who’s ever been online
  • students of psychology, at any level
  • people who work with social media like journalists, marketers, influencers
  • parents, teachers and educators
Course content
Expand all 38 lectures 01:15:40
+ – Introduction
5 lectures 13:04

Welcome to Discovering the Psychology of Social Media!

In this short video, I explain what this course is about and what you will learn.

Introduction
Preview 02:45

Defines the psychology of social media

Definition: What is social media?
Preview 04:59

Gives historical and social background to social media

Background: Where did social media come from?
Preview 02:18

Describes scientific methods for studying social media

Research: How do we understand social media?
Preview 00:41

Outlines the state of social media across the world today

Examples: How does social media look today?
Preview 02:21
Your class project is about putting what you are going to learn about the six key concepts into practice.
Class project
6 questions
+ – Social capital
5 lectures 07:39

Sets the scene by describing how we connect with people on social media.


The first thing you do when you log on to a new social media site (after creating your profile of course) is to connect with other people. At first you probably connect with all the people you know there – friends, family, work colleagues and so on – but then you probably add some people you don’t really know very well at all. So what is the point in connecting with people you don’t know? What do we get from connecting with strangers? And on the flipside, what is the point in connecting online with people we already know very well?

So what we’re talking about here is how we psychologically benefit from social media connections, whether from people we know very well, or people we don’t – and how this can vary from one social media service to the next.

Background: where did social capital come from?
Preview 01:44

Defines social capital and its different types

Definition: what is social capital?
00:46

Explains how social capital takes place on social media

Examples: how does social capital manifest on social media?
01:32

Describes key research on social capital

Research: what can science tell us about social capital?
01:14

Shows how to use social capital on social media

Practice: how can we apply social capital to our own lives?
02:23

A couple of questions on social capital

Social capital quiz
2 questions
+ – Context collapse
5 lectures 08:29

Sets the scene by describing how we manage our selves on social media

Background: where did context collapse come from?
Preview 01:40

Defines context collapse and its different types

Definition: what is context collapse?
00:49

Explains how context collapse takes place on social media

Examples: how does context collapse occur on social media?
01:13

Describes key research on context collapse

Research: what has science found about context collapse?
01:19

Shows how to use context collapse on social media

Practice: how can we apply context collapse to our own lives?
03:27

A couple of questions on context collapse

Context collapse quiz
2 questions
+ – Online disinhibition
5 lectures 09:02

Sets the scene by describing how we experience our selves on social media

Background: where did online disinhibition come from?
Preview 01:58

Defines online disinhibition and its different types

Definition: what is online disinhibition?
01:31

Explains how online disinhibition takes place on social media

Examples: how does online disinhibition occur on social media?
01:39

Describes key research on online disinhibition

Research: what has science found about online disinhibition?
01:27

Shows how to use online disinhibition on social media

Practice: how can we apply online disinhibition to our own lives?
02:27
Online disinhibition quiz
2 questions
+ – Hyperpersonal communication
5 lectures 06:45

Sets the scene by describing how we communicate on social media

Background: where did hyperpersonal communication come from?
Preview 02:01

Defines hyperpersonal communication and its different types.

Definition: what is hyperpersonal communication?
01:04

Explains how hyperpersonal communication occurs on social media

Examples: how does hyperpersonal communication on social media?
00:57

Describes key research on hyperpersonal communication

Research: what has science found about hyperpersonal communication?
01:12

Shows how to use hyperpersonal communication on social media

Practice: how can we apply hyperpersonal communication to our own lives?
01:30

Short quiz on hyperpersonal communication

Hyperpersonal communication quiz
2 questions
+ – Telepresence
5 lectures 07:15

Sets the scene by describing how we are present on social media

Background: where did telepresence come from?
Preview 02:02

Defines telepresence and its different types

Definition: what is telepresence?
00:43

Explains how telepresence takes place on social media

Examples: how does telepresence occur on social media?
00:39

Describes key research on telepresence

Research: what has science found about telepresence?
01:21

Shows how to use telepresence on social media

Practice: how can we apply telepresence to our own lives?
02:29

Short quiz about telepresence

Telepresence quiz
2 questions
+ – Threat of invisibility
5 lectures 07:04

Sets the scene by describing how we get involved in social media newsfeeds

Background: where did the threat of invisibility come from?
Preview 02:01

Defines the threat of invisibility and its different elements

Definition: what is the threat of invisibility?
00:49

Explains how the threat of invisibility occurs on social media

Examples: how does the threat of invisibility occur on social media?
00:50

Describes key research on the threat of invisibility

Research: what has science found about the threat of invisibility?
01:23

Shows how to use the threat of invisibility on social media

Practice: how can we apply the threat of invisibility to our own lives?
02:00

Short quiz about the threat of invisibility

Threat of invisibility quiz
2 questions
+ – Conclusion
3 lectures 12:33

Summarises and defines the six concepts once again

Summary: what are the six key concepts again?
03:39

Repeats the practice tips for using each concept on social media

Self-care: what can I do going forward?
04:04

Explains where students can learn more about the psychology of social media

Bonus lecture
04:50