Diploma Course in Retail Management

Are you someone who wants to join the retail industry?

Are you someone who wants to be a retail entrepreneur?

Or anyone who wants to know more about this interesting industry?

If the answer to all these questions is a yes, then you’ve landed on the right place

Retail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store. This course is suitable for all - Operation, Sales, VM, HR, Logistics if you want to enter in Retail domain.

Section 1: Retail Industry Overview

1. Meaning

• Explain the meaning and importance of Retail

• Differentiate between Customer and Consumer

2. Story of Retail

• Describe the evolution of Retail

• Differentiate between Organised and Unorganised Retail

• Explain the key characteristics of Organised Retail

• Explain the key characteristics of Unorganised Retail

3. Common Formats

• Describe the common formats in Retail industry

4. Key Players

• List the key players

5. 6 Ps of Retail

• Explain the meaning and importance of 6Ps of Retail

6. Functions/Departments in Retail

• Explain the key functions/departments in retail.

7. Career opportunities in Retail industry

• List the key profiles in the retail industry

• Explain the key skills required to perform these roles

  
  

Section 2: Pricing

1. Pricing Methods

• Explain the meaning and importance of various pricing methods

2. Price elasticity

• Describe the meaning of price elasticity of demand

• Explain the significance of Price elasticity

• Calculate the price elasticity

3. Survey - Willingness to pay

• Take feedback on price worth

• Explain the preferred Price points

Section 3: Supply Chain Management

1. Is Supply Chain that simple?

• Explain that supply chain in the practical situation can be complicated

• Understand the practical scenario of a complicated supply chain

  
  

Section 4: Buying and Merchandising

1. Principles of Merchandising

• Explain the various principles to consider in merchandising

Section 5: Barcodes

1. Meaning

• Explain the meaning and importance of Barcodes

2. Common types

• Explain the common types of Barcodes

3. What is GTIN

• Illustrate the reason behind forming GTIN

• Explain the meaning and importance of GTIN

• Explain common standards in GTIN

4. How to generate Barcodes

• Generate barcodes for the products

  
  

Section 6: Sales and Service Excellence

1. Touchpoints

• Explain the meaning of touchpoints

• Describe the key categories of Touchpoints

• List the various touchpoints

2. Moment of Truth

• Describe the meaning of Moment of Truth

• Explain the importance of knowing the Moment of Truth

• Describe the key categories of Moment of Truths

3. GUEST Model

• Explain the GUEST model of Sales and Service Excellence

• Describe the stages in the GUEST model

4. Gain Attention

• Prepare to gain the attention of the customers

• Describe the types of greeting approaches

• Apply the appropriate greeting approach to gain attention

• Apply tactics to gain the attention of the customers

5. Understand Needs

• Inculcate the importance of understanding the correct customer needs

• Avoid biases in understanding needs

• Explain the techniques of getting the maximum information from the customers

• Differentiate between open-ended and closed-ended questions

• Ask appropriate questions

6. Explain about the Product/Service

• Explain the FABing technique to get the maximum sales

• Apply the FABing technique

• Explain the Do's and Don'ts in product/service presentation

7. Suggest and Objection Handling

• Suggest other products/services

• Explain the meaning and importance of cross-selling and up-selling

• Apply cross-selling and up-selling to boost sales

• Explain key rules of upselling

• Explain feel-felt-found strategy in objection handling

• Describe do's and don't of objection handling

• Handle the objections of the customers

8. Thank you

• Leave a good impression on the customers

• Differentiate between Customer Service and Customer Experience

• Explain the preferred style between Customer Service and Customer Experience

  
  

Section 7: Digital Marketing

1. Introduction

• Explain the meaning of Digital Marketing

• Differentiate between Digital marketing and Traditional marketing

• Explain why Digital marketing is better than Traditional marketing

• List the key modules

2. Search Engine Optimisation (SEO) - Introduction

• Explain the meaning of Search Engine

• List various Search Engines

• Explain the meaning and importance of Search Engine Optimization (SEO)

• List the pros and cons of SEO

• Explain the requirements for Website

• Describe web hosting, domain name and website builder

3. How Search Engine works

• Explain how Search Engine works

4. What a website is made of!

• Describe the technical aspects of a website - HTML, CSS, JS

5. Keyword research

• Describe the SEO process

• Explain keyword research

• Explain the importance of finding right keywords

• Describe various types of keywords

• Find right keywords

6. On-page and Off-page Optimization

• Explain on-page and off-page optimization

• Describe various strategies for on-page and off-page optimization

• Do on-page and off-page optimzations

• Differentiate between black hat SEO and ethical SEO

7. Email marketing

• Explain the meaning and importance of email marketing

• Describe the history of emails and email marketing

• Explain the advantages of email marketing

8. Email marketing system

• Explain the marketing funnel

• Explain the need of using email marketing system

• List key Email marketing systems

• Describe the key steps in email marketing

• Improve email content

• List the key tips for building email list

• Describe key KPIs

9. LinkedIn Profile Optimixation

• Explain the importance of LinkedIn Profile Optmization

• Do optimzation on LinkedIn

10. Increase your Reach on LinkedIn

• Apply various tactics to increase the reach on LinkedIn

11. Online Advertisements

• Explain the advantages and disadvantages of online advertisements

• Describe PPC and SEM

• Differentiate among SEO, PPC and SEM

12. Google Ads - Search Engines

• Explain the key steps

• Do SEM through Google Ads

• Describe the common terminologies

13. Web Analytics

• Explain the meaning and importance of Web Analytics

• Describe who web analytics work

• Describe the common reports

• Understand the common KPIs of Digital Marketing

14. Google Analytics

• Describe the advantages of Google Analytics

• Analyse the performance on Google Analytics

  
  

Section 8: Visual Merchandising

1. Meaning and Importance

• Explain the meaning of Visual Merchandising

• Describe the importance and some fun facts in Visual Merchandising

• Explain the importance of 5 senses in Visual merchandising

2. Key elements

• Explain the key elements

3. Store Exteriors and Store Interiors

• Describe the meaning of Store Exteriors and Store Interiors

• Explain the meaning and importance of store facade and window display

• Apply tactics to improve the sales

4. Store Layouts

• Describe the meaning of Store Layouts

• Explain various types of Store Layouts

5. Fixtures

• Describe the meaning of Fixtures

• Explain various types of Fixtures and their usage

6. Product Presentation/Merchandise Arrangement

• Describe the meaning of Product presentation/merchandise arrangements

• Apply the tips to improve the presentation

• Apply the tips to reduce the wastage

7. Signages

• Describe the meaning of Signages

• Explain the types of signages

• Apply the tactics to improve the sales

8. Planogram

• Describe the meaning of Planogram

• Explain the importance of Planogram

9. Popular Tips and Tricks

• Explain the colour wheel and impact of colours

• Describe various colour schemes

• Explain the meaning and importance of color blocking

• Explain the meaning and importance of endcaps

• Explain the meaning and importance of Pyramid principle

• Apply the popular tips and tricks in Visual merchandising

10. Casestudy

• Casestudy

  
  

Section 9: Point of Sale (POS)

1. Meaning

• Describe the meaning of Point of Sale (POS)

• Explain the importance of Point of Sale (POS)

2. Casestudy

• Casestudy

Section 10: Business Acumen

1. Meaning and Importance

• Explain the meaning of Business Acumen

• Describe the imporance of Business Acumen

2. Common Terminologies

• Explain the common terminologies such as Revenue, COGS, Gross Sale, Net Sale, EDITDA, Margin, Markup etc

3. Common KPIs

• Calculate walkin, conversion, ATV, ABS, ASP, Like-to-Like, Sell through, Inventory Turn over ratio

• Explain impact of cross-selling and up-selling on Sales KPIs

4. Business Model Canvas

• Explain the meaning and importance of Business Model Canvas

• Describe the key elements of Business Model Canvas

5. Casestudy

• Casestudy

Section 11: Business Analysis Techniques

1. SWOT Analysis

• Explain the meaning and importance of SWOT Analysis

• Do SWOT Analysis

2. Pestle Analysis

• Explain the meaning and importance of PESTLE Analysis

• Do PESTLE Analysis

Section 12: Design Thinking and Creativity for Innovations

1. Meaning and Importance

• Explain the meaning and importance of Design Thinking

• List of some companies which are known for Design Thinking

• Explain the difference in creativity, invention and innovation

• Describe the importance of Design thinking for the companies and individuals

• Explain the steps in Design Thinking

2. Empathise

• Describe the importance of Empathy in problem solving

• Draw the empathy map

• Empathise with the audience

3. Define the problem statement

• Describe the importance of writing a formal Problem statement

• Explain 5Ws and 2Hs, 5 Whys, Fish bone diagram

• Write "How might we" questions

• Apply the tips to write Problem statement

4. Idea generation and brainstorming

• Explain the meaning of Brainstorming

• Describe the key principles of Brainstorming

• Apply SCAMPER technique for generating more ideas

5. Prototype and test

• Explain the meaning and importance of Prototype and Testing

• Differentiate between Prototype and Test stage

• Explain the key principles

• Generate prototype and test the products

6. Case study

• Casestudy

Section 13: People Management

1. What is Human Resource Management

• Describe the meaning of Human Resource Management

• Explain the importance of People element

• Explain whether it is an art or a science

2. Evolution

• Describe the evolutioon of Human resource management

• Explain the key characteristics of each era

• Differentiate between Personnel management and Human resource management

3. Functions of HRM

• List the various functions in People management

• Explain the meaning and importance of these functions

4. Competency based Job analysis

• Describe competency

• Explain the key elements of competency

• Describe competency based job analysis

5. Assessment Tests

• Explain different types of assessment tests.

• Describe different methods that are used for assessment to assess psychological attributes.

6. In-person Interview

• Differentiate between structured and unstructured interviews

• Apply STAR technique in in-person interviews

7. Common hiring biases

• Explain common hiring biases

• Analyse the mistakes

• Learn ways to minimize hiring biasness

8. ADDIE Model in Training

• Explain the meaning and importance of Instructional Systems Design

• Explain the ADDIE model of Training

• Describe the various stages in ADDIE Model

9. Performance Management Meaning

• Explain the meaning of Performance management system

• Decribe the key stages in Performance management

10. What should we assess?

• Explain what should be assessed in the employees - Traits/ Competencies/Results

11. Key characteristics

• Explain the key characteristices of an effective Performance Management System

• Describe the difference between Traditional performance management and Everyday performance management

12. SMART goal setting

• Explain the meaning of SMART goal setting

• Design SMART goal setting

13. KRAs and KPIs

• Explain the meaning of KRAs and KPIs

• Design KRAs and KPIs

14. Multi-Source Appraisal

• Explain the meaning of Multi-Source appriasal

• Describe the advantages and disadvantages

• Design multi-source appraisal

15. Psychological and Psychometric tests

• Explain the meaning of Pschological and Psychometric tests

• Describe the advantages and disadvantages

16. Giving constructive feedbacks

• Explain the importance of giving effective feedbacks

• Apply the STAR Technique for sharing feedback

14. Maslow's hierarchy of needs

• Describe Maslow's hierarchy of needs

• Apply tips for employee engagement

15. Personality types - DISC model

• Describe DISC model

• Mold style as per the audience

16. Managing Team - Belbin Team roles

• Explain the Belbin team roles

• Identify the personality type

• Mold the style as per audience

Section 14: Process Improvement

1. Lean vs. Six-Sigma vs. Lean Six Sigma

• Explain Lean, Six-Sigma, Lean Six-Sigma quality control methods

• Describe the key principles of Lean

• Explain different types of wastes

• Describe the steps in Six-Sigma

2. 5S methodology

• Describe 5S methodology

3. Case-study

• Casestudy

4. Unmanaged Inventory

• Casestudy

Section 15: Communication and Communication skills

1. Elements

• Explain the meaning of Communication and Communication skills

• Differentiate between Communication and Communication skills

• List common barriers

• Explain the elements of communication

• Explain the contribution of different elements in communication

2. 7 Cs of Communication

• Explain the 7 Cs of communication

• Analyse the common mistakes in communication

Section 16: Email etiquettes

1. Email etiquettes

• Apply the do's and don'ts of writing proper emails.

• Apply 7 Cs of communication in emails

  
  

Section 17: Technology

1. MS Excel

• Use the common features of MS Excel.

2. Overview PowerBI

• Get an overview of PowerBI

3. Google Drive

• Use Google drive for managing files

4. Google Form

• Use Google forms for surveys, quizzes etc

5. Data Science

• Explain the meaning and importance of Data Science

• Describe the applications

6. Latest technologies

• Explain the common trends of technology in Retail

  
  

Section 18: Luxury Brand Management

1. Tips applied by Luxury Brands

• Analyse the tips applied by Luxury Brands

• Apply the tips in your brand

Section 19: Legal

1. Common Legal Terminologies

• Explain the commonly used legal terminologies

  
  

Section 20:  Leadership Quotient (LQ)

1. Self-Assessment and common myths

• Self-assessment on Leadership Quotient (LQ)

• Burst common myths on Leadership

• Explain the meaning of Leaders and Leadership skills

2. Conflict Management

• Explain the meaning and importance of Conflict management

• Describe common styles in conflict management

• Analyse the importance of the preferred style

3. Self-Assessment - Assertive

• Self-assessment on Assertive style of communication

4. Assertive Communication techniques

• Explain the common assertive communication techniques

• Apply Assertive communication techniques

5. Change Management

• Explain the ADKAR model of change

• Describe the stages and importance of the stages

• Apply ADKAR model

Section 21:  Interesting facts

• Interesting facts

  
  

Section 22:  Project

• Detailed Project