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Diploma Course in Business Management and Entrepreneurship

Name: Diploma Course in Business Management and Entrepreneurship
Rating: 4.3 (643 reviews)

Master Management, Entrepreneurship, Sales, Marketing, Leadership, and Strategy with Real-World Case Studies

Created byAakaro Consulting

Last updated 7/2026

English

English [Auto],

What you'll learn

Get Diploma Certificate in Management and Entrepreneurship
Master Design Thinking, Creativity, and Innovation
Build strong business acumen and financial understanding
Execute sales and service excellence strategies
Implement digital marketing campaigns and LinkedIn optimization
Conduct business analysis with SWOT and PESTLE
Manage teams, recruitment, HR processes, and performance
Develop entrepreneurship skills, business planning, and leadership
Learn retail, merchandising, and luxury brand management
Improve Leadership Quotient for better productivity
Build presentation, pitch decks, and professional communication skills

Course content

30 sections • 142 lectures • 10h 58m total length

About Instructor: Aakaro Consulting1:04
Acaro Consulting shares global consulting and learning expertise. It emphasizes staying curious, continuous learning, and clarity on why, drawing on experience with brands like Google, Uber, HSBC, and Sephora.
About Platform1:40
Explore how to optimize your Udemy learning experience with playback speed, note taking, transcripts, subtitles, and adjustable video quality. Navigate course tools like overview, Q&A, announcements, reviews, reminders, and certificates.

Design Thinking: Innovation for the Entrepreneur & Manager2:28
Explain the meaning and importance of Design Thinking
List of some companies which are known for Design Thinking
Explain the difference in creativity, invention and innovation
Traditional vs Design Thinking in Business Management3:51
Creativity vs Innovation: Entrepreneurship Principles2:38
Explore how creativity generates original ideas and fuels invention and innovation. See how invention brings new products to life and how innovation turns a concept into commercial success.
Core Principles of Design Thinking for Innovation3:47
The 5 Stages of Design Thinking for Business Management and Entrepreneurship1:06
Empathy Stage: Understand Customers Better Than Your Competitors3:08
Creating Powerful User Personas for Business Managers and Entrepreneurs7:23
User Journey Mapping: Manager & Entrepreneur Perspectives5:00
Empathy Maps: Insights for Business Management7:55
Define Stage: Problem Solving for Managers & Entrepreneurs4:53
5 Whys Technique: Business Management Root Cause Analysis5:38
Fishbone Analysis: Business Management Problem Solving5:31
Frame Powerful Problem Statements for Business Management & Entrepreneurship3:10
Ideation Stage: Generating Growth Ideas for Business1:12
Brainstorming for Business Management & Entrepreneurship4:32
Learn how brainstorming fuels idea collection and rapid, diverse ideation through collaborative sessions, visual boards, and inclusive techniques while keeping users at the center.
Prioritizing Ideas for Maximum Business Impact0:58
Effort vs Impact: Business Management Execution Matrix5:08
Use the effort vs impact matrix to evaluate and prioritize ideas by potential impact and required effort, plot them on the matrix, and focus on quick wins and high-impact projects.
MoSCoW Method: Task Prioritization for Managers & Entrepreneurs2:38
Kano Model: Customer Delight in Business Management3:02
Explore the Kano model as a prioritization tool, categorizing features into basic, linear satisfiers, exciters, and reverse. Compare with competitors, align with value proposition, and iterate guided by data.
Prototype Stage: Testing Ideas for Managers & Entrepreneurs5:28
Prototyping Terms for Business Management & Entrepreneurship2:24
Explore common prototype terminologies like hand-drawn sketches, cardboard prototypes, Lego models, role plays, wireframes, mockups, and storyboards, and learn design tools such as Figma, Balsamiq, Sketch, and Lucidchart.
Testing Stage: Validating Your Business Management Model4:12
Guerrilla Marketing1:13

Business Acumen for Managers & Entrepreneurs3:40
Explain the meaning of Business Acumen
Describe the importance of Business Acumen
Essential Business Terms Every MBA Graduate and Manager Must Know8:04
Explain the common terminologies such as Revenue, COGS, Gross Sale, Net Sale, EBITDA, Margin, Markup etc
KPIs: How Business Managers & Entrepreneurs Measure Success9:38
Calculate walkin, conversion, ATV, ABS, ASP, Like-to-Like, Sell-through, Inventory Turn over ratio
Explain the impact of cross-selling and up-selling on Sales KPIs

Customer Touchpoints Explained for Business Management Branding1:58
Brand Promises Explained in Business Management & Entrepreneurship2:11
Learn the main types of brand promises, including product quality, service, price, speed, and luxury, and how management aligns these promises with image and customer expectations through ongoing assessment.
The GUEST Model: A Framework for World-Class Sales and Service Excellence3:00
Explain the GUEST model of Sales and Service Excellence
Describe the stages in the GUEST model
Attention Grabbing Sales Techniques for Business Managers and Entrepreneurs9:55
Prepare to gain the attention of the customers
Describe the types of greeting approaches
Apply the appropriate greeting approach to gain attention
Apply tactics to gain the attention of the customers
Understanding Customer Needs: The Key to Better Sales in Management2:12
Inculcate the importance of understanding the correct customer needs
Avoid biases in understanding needs
Explain the techniques of getting the maximum information from the customers
Differentiate between open-ended and closed-ended questions
Ask appropriate questions
How to manage Product Explanations for Managers & Entrepreneurs1:56
Explain the FABing technique to get the maximum sales
Apply the FABing technique
Explain the Do's and Don'ts in the product/service presentation
Suggest and Objection Handling for Business Management Success5:04
Suggest other products/services
Explain the meaning and importance of cross-selling and up-selling
Apply cross-selling and up-selling to boost sales
Explain key rules of upselling
Explain feel-felt-found strategy in objection handling
Describe do's and don't of objection handling
Handle the objections of the customers
The Perfect Customer Goodbye: Building Loyalty After the Sale1:41
Leave a good impression on the customers
Differentiate between Customer Service and Customer Experience
Explain the preferred style between Customer Service and Customer Experience

Digital Marketing Fundamentals for Managers and Entrepreneur6:08
Explain the meaning of Digital Marketing
Differentiate between Digital marketing and Traditional marketing
Explain why Digital marketing is better than Traditional marketing
List the key modules
Search Engine Optimization (SEO): How Businesses Rank on Google6:58
Explore search engine optimization and how organic and paid results shape traffic. Learn key factors like relevance, content quality, keywords, page speed, mobile friendliness, and backlinks.
On-Page vs Off-Page SEO: Maximize Your Reach for Business Management2:00
Search Engine Marketing (SEM): Drive Instant Traffic4:11
Explore search engine marketing through paid advertising to boost visibility in search results. Learn about pay-per-click bidding, keyword research, ad creation, landing pages, targeting, and ongoing optimization to maximize ROI.
Google Ads for Beginners: Reach Customers at the Right Moment6:30
Pay-Per-Click Advertising: Pay Only for Results5:28
Explore how pay-per-click advertising uses keyword bidding, quality scores, and CPC to drive targeted traffic across Google Ads and social platforms, while measuring impressions, clicks, and conversions.
Popular Social Media Platforms for Managers & Entrepreneurs6:53
Social Media Ads for Business Paid Strategy3:57
LinkedIn Marketing: Build a Professional Network for Managers and Entrepreneurs8:15
Mobile Marketing every Manager and Entrepreneur should know in 202610:38
Analyze the rise of mobile marketing, its channels—from sms and apps to social media and mobile wallets—and proven best practices to boost engagement and sales.
Content Strategy That Attracts & Converts Customers in 20264:31
Growth Hacking Secrets for Fast Business Growth in 20266:49
Explore growth hacking strategies that rapidly grow a business with cost-effective, data-driven, experimentation-focused tactics. Tap into referrals, content marketing, SEO, retargeting, and automation to drive growth.
Digital Marketing KPIs and Metrics: Measure Business Success Accurately4:30
Explore common digital marketing metrics, including website traffic, bounce rate, session duration, organic traffic, keyword rankings, backlinks, engagement, and conversion rate to optimize campaigns.

Retail Industry Explained for Managers & Entrepreneurs: How Modern Retail Works6:46
Explain the meaning and importance of Retail
Differentiate between Customer and Consumer
The Evolution of Retail: From Street Shops to E-Commerce5:08
Describe the evolution of Retail
Differentiate between Organised and Unorganised Retail
Explain the key characteristics of Organised Retail
Explain the key characteristics of Unorganised Retail
Major Retail Players Dominating the Market3:27
List the key players
7 Ps of Retail: Powerful Retail Strategy Framework for Managers & Entrepreneurs8:19
Explain the meaning and importance of 6Ps of Retail
Inside Retail Companies: Key Functions & Departments5:19
Explain the key functions/departments in retail.
Top Retail Formats You Must Know to Work in Retail6:17

Pricing Strategies: How Businesses Decide Product Prices9:57
Explain the meaning and importance of various pricing methods
Retail Price Elasticity of Demand (PED): Set Prices That Work7:47
Explore price elasticity of demand (ped) and its impact on revenue, pricing power, and competitive positioning, with clear graphs and examples of inelastic, unit elastic, and elastic demand.
Retail Price Elasticity of Demand (PED) MS Excel Calculations4:58
Survey & Willingness to Pay: Know Your Market0:40
Take feedback on price worth
Explain the preferred Price points

Requirements

Understanding of the English language.
Interest in Business/Leadership/Management/Entrepreneurship

Description

Are you someone who wants to join management in the corporate world?

Are you someone who wants to be an entrepreneur

If the answer to these questions is a yes, then you’ve landed on the right place

Enhance your skills in Management and Entrepreneurship.

Section 1: Design Thinking and Creativity for Innovation

Meaning and Importance
Empathise
Define the Problem Statement
Idea generation and Brainstorming
Protype and Test
Case-study

Section 2: Business Acumen

Meaning and Importance
Common terminologies
Common KPIs
Business Model Canvas
Case-study

Section 3: Sales and Service Excellence

GUEST Model
Gain Attention
Understand Needs
Explain about the Product/Service
Suggest and Objection Handling
Thank you

Section 4: Digital Marketing

Introduction
Search Engine Optimization (SEO)
How Search Engine works
What a website is made of!
Keyword Research
On-page and Off-page Optimization
Email marketing
Email marketing System
LinkedIn Profile Optimization
Increase your Reach on LinkedIn
Online Advertisements
Google Ads - Search Engines
Web Analytics
Google Analytics

Section 5: Point of Sale (POS)

Meaning
Case-study

Section 6: Legal

Common Terminologies

Section 7: Business Analysis Techniques

SWOT Analysis
PESTLE Analysis

Section 8: Buying and Merchandising

Principles of Merchandising

Section 9: Pricing

Pricing Methods

Section 10: People Management

Functions of HRM
Assessment Tests
In-Person Interviews
Common Hiring Biases
ADDIE Model in Training
Performance Management System
What should we assess?
Key Characteristics
SMART goal setting
KRAs and KPIs
Behaviourally Anchored Rating Scales (BARS)
Multi-Source Appraisal
Force Distribution/Bell Curve
Assessment Development Centre (ADC)
Balances Score Card (BSC)
Psychological and Psychometric tests
Giving constructive feedbacks
Managing Teams
ESOPs

Section 11: Process Improvement

Lean vs. Six Sigma vs. Lean Six Sigma
5S example
Case study
Case study
Case study

Section 12: Email etiquettes

Email etiquettes

Section 13: Technology

MS Excel
Overview Power BI
Google Drive
Google Forms
Data Science

Section 14: Retail Industry

Meaning
Story of Retail
Common formats
Key players
6 Ps of Retail
Functions/Departments in Retail

Section 15: Luxury Brand Management

Tips applied by Luxury Brands

Section 16: Leadership Quotient (LQ)

Self-Assessment and common myths
Conflict Management
Assertive Communication techniques
Change Management

Section 17: Presentation

Elevator Pitch
Case-study
Tips for Pitch Deck
Demo-Canva

If that interests you, then let us start this beautiful and fun-filled management and entrepreneurial journey!!

Who this course is for:

Business Owners/Entrepreneurs
Management students
Managers

Diploma Course in Business Management and Entrepreneurship

What you'll learn

Explore related topics

Course content

Welcome2 lectures • 3min

Design Thinking and Creativity for Innovation23 lectures • 1hr 27min

Business Acumen3 lectures • 21min

Strategic Thinking for Managers & Entrepreneurs3 lectures • 26min

Sales and Service Excellence8 lectures • 28min

Digital Marketing13 lectures • 1hr 17min

Types of Industries1 lecture0

Retail Industry6 lectures • 35min

Buying and Merchandising3 lectures • 20min

Pricing Strategies4 lectures • 23min

Requirements

Description

Who this course is for: