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Diploma in Business Management and MBA Essentials
Rating: 3.8 out of 5(181 ratings)
1,916 students

Diploma in Business Management and MBA Essentials

The complete Management and Managerial skill essentials for any MBA or PGDM degree study: PGDM or MBA Year One
Last updated 9/2023
English

What you'll learn

  • Develop a comprehensive understanding of various theories and concepts related to organizational behaviour
  • Recognize the impact of individual and group behaviour on organizational performance
  • Apply leadership and communication strategies to enhance organizational effectiveness
  • Assess the role of motivation and employee engagement in achieving organizational goals
  • Acquire skills to analyze and interpret financial statements
  • Understand budgeting techniques and create effective budgets
  • Learn cost analysis methods and strategies for cost management
  • Develop financial decision-making abilities for better managerial decisions
  • Acquire a solid understanding of corporate governance regulations and best practices in the business environment.
  • Learn about the legal requirements and processes involved in drafting, negotiating, and enforcing business contracts.
  • Explore the various aspects of intellectual property laws, including copyright, trademarks, and patents.
  • Understand the legal procedures and considerations involved in mergers, acquisitions, and restructurings of businesses.
  • Develop skills to identify and manage legal risks, liabilities, and compliance issues in the corporate context.
  • Gain a comprehensive understanding of corporate governance principles and frameworks
  • Identify and analyze ethical issues and dilemmas faced by organizations.
  • Examine the role of stakeholders and their influence on corporate decision-making.
  • Evaluate the impact of effective corporate governance on organizational performance and sustainability.
  • Develop strategies for implementing and promoting ethical practices within organizations.
  • Understand the basic principles of microeconomics and their application in managerial decision-making.
  • Analyze and evaluate demand and supply dynamics in various market situations.
  • Explore different market structures and their implications for managerial decisions.
  • Analyze production and cost functions to optimize resource allocation in a managerial context.
  • Develop pricing strategies based on market conditions, cost analysis, and consumer behavior.
  • Understand and evaluate decision-making processes under uncertainty and make informed managerial choices.
  • Understand the fundamental concepts and theories of strategic management and their practical application in real-world scenarios.
  • Learn how to conduct comprehensive analyses of internal and external business environments to identify opportunities and threats.
  • Develop strategies to achieve competitive advantage and sustainable growth by leveraging organizational strengths and exploiting market opportunities.
  • Learn how to effectively execute strategic plans by aligning organizational resources and capabilities with strategic goals.

Course content

7 sections214 lectures18h 56m total length
  • Introduction to the contents of the topic, study plan and course requirements3:30

    Explore organizational behavior through management foundations, planning, organizing, leading, and controlling; learn group dynamics, communication, leadership, conflict management, and organizational culture.

  • Management vs Administration and Development of management theories10:32

    Examine how management coordinates people and work through planning, organizing, command coordination and control, contrasting administration's policy focus, and trace the shift from classical to neoclassical management theories.

  • Planning and decision making, Levels of planning11:48

    Explore how planning and decision making drive success in a dynamic economy, covering levels of planning, top down and bottom up approaches, and decision phases explorative, speculative, evaluative, and selective.

  • Characteristics of management by objectives and Organizing6:02

    Explore management by objectives, emphasizing participation, tangible goals, and result-focused performance with collaboration and rewards, and understand organizing as a dynamic process that defines work, responsibilities, and authority for efficiency.

  • Organisational structure3:10

    Discover how organizational structure defines decision making, communication patterns, and authority to boost teamwork and productivity, while guiding task allocations, roles, and responsibilities toward goals.

  • Functional organisation3:15

    Learn how functional organization uses four specialists in the planning room: route clerk, instruction card clerk, payroll clerk, and shop disciplinarian, creating vertical functional departments.

  • Co ordination, Centralisation and decentralisation6:52

    Explore coordination, centralization, and decentralization as drivers of organizational behavior and culture, and how decision making flows from top to middle and lower levels.

  • Coordination process4:46

    The coordination process binds departments and individuals through clear authority and division of work, enabling planning, organizing, staffing, directing, and controlling, achieving organizational goals by aligning internal and external coordination.

  • Principles of coordination4:45

    Explore Mary Parker Follett's principles of coordination, including direct contact, reciprocal relationships, and continuity, and learn how early planning and objective setting foster unity of action across departments and groups.

  • Continuation of Principles of coordination1:28

    Apply the principle of coordination to ensure a smooth, goal-oriented process within the organization by maintaining continuity.

  • Delegation, authority and power,. Types of authority14:45

    Explore how delegation transfers authority and power down the organization, balancing empowerment with control, and examine traditional, charismatic, legal rational, technical, and external forms of authority.

  • Power4:18

    Explore how power in organizations enables leaders to influence behavior, guide subordinates, and move toward organizational goals.

  • Types of power, Controlling and Concept of controlling13:46

    Explore types of power: reward, coercive, legitimate, and referent, and learn how controlling measures current performance, minimizes deviations from standards, and guides the organization toward its goals.

  • Types of control, Foundation of organisational behaviour11:14

    Identify past oriented (post action) controls, future oriented (steering or feed forward) controls, and concurrent controls. Explore organizational behavior foundations: individual and group dynamics, culture, and explain and predict behavior.

  • Learning attitudes, values, unit and process11:16

    Identify learning attitudes and values as self-initiated drivers of curiosity and professional development, and explain the learning process, readiness, exercise, and evaluation in shaping behavior.

  • Importance of values4:47

    Explore how values shape attitudes, motivation, and perceptions and influence reactions to pay policies. See how values such as honesty, integrity, love, and happiness guide behavior, culture, and goal achievement.

  • Types of values3:57

    Explore Allport's six types of values, theoretical, economic, aesthetic, social, political, and religious, and how these values guide workplace behavior, judgment, and the expression of social action.

  • Emotions and perceptions3:55

    Explore emotions and perception by examining somatic theories, James-Lange theory, and neurobiological explanations involving the limbic system; identify three components—subjective experience, physical changes, and cognitive appraisal.

  • Work Motivation, Group behaviour and team work12:24

    Explore work motivation as the drive that boosts effort toward organizational goals, and examine group behavior, teamwork, brainstorming, and group decision making to enhance performance.

  • Continuation of group decision making and Communication and leadership14:14

    Explore group decision making and leadership through effective communication, addressing brainstorming barriers such as distraction and evaluation apprehension, and mastering interpersonal and group communication to boost clarity, cooperation, and performance.

  • Conflict Management4:15

    Conflict management explains how to recognize and resolve workplace disputes in coordinative and collaborative way through effective communication, active listening, and assertive speaking to align goals and sustain impartial leadership.

  • Changing view of conflicts10:29

    Examine traditional, human relations, and interactionist views of organizational conflict, definitions, and effects on communication, trust, cooperation, and how conflict spurs change and innovation.

  • Continuation of Changing view of conflicts, Power and Politics Intro8:21

    Explore the interactionist view of conflict, showing a minimum level that boosts creativity and group performance, while understanding power and politics shaping authority, culture, and structure.

  • Power and Politics4:57

    Explore how power and politics shape actions in an organization, distinguishing power from authority, and showing how formal and informal groups influence goals.

  • Political behaviour in organisation4:53

    Explore political behaviour in organizations, where power emerges as individuals seek influence to advance careers through informal tactics. Learn influence strategies like legitimacy, persuasion, consultation, and coalitions to shape outcomes.

  • Reality of politics to the organisation8:40

    Explore the reality of politics in organizations, where individuals compete for limited resources amid ambiguity, and see how political theory shapes organizational culture and outcomes.

  • Importance of culture to the organisation4:12

    Explore how organizational culture shapes performance, reduces turnover and absenteeism, and builds a reputation as an employer of choice, guiding decisions, teamwork, and talent attraction.

  • Assignment part5:43

    Explore assignment questions on management theories, including neoclassical theory, and how development of theories aims to boost productivity, improve workplace culture, and manage group behavior, teamwork, and conflict.

Requirements

  • Basic English understanding
  • Interest in Management and Business

Description

Business Management or MBA Essential

This course is best suitable for all aspiring and ongoing MBA or PGDM students. This course will provide all the basic knowledge required for first year or two semester study. This is ready to go guide for your basic and MBA Essential studies.

This course is also ideal for any management professional or managers. You will learn skills like economics, strategy, accounting, organisation behaviour, Business Laws and business governance. This covers all the six important modules applicable for MBA and PGDM students in the General and Common study.


Organisational Behaviour

Description:

This course provides an in-depth understanding of the behaviour and dynamics within organizations. Students will explore various theories and concepts related to individual and group behavior, motivation, leadership, communication, and organizational culture. Through case studies, interactive discussions, and real-world examples, learners will develop the knowledge and skills necessary to effectively manage and lead in diverse organizational settings.

Key Highlights:

  • Explore the fundamental theories of organisational behaviour

  • Understand the impact of individual and group behaviour on organizational performance

  • Gain insights into effective leadership and communication strategies

  • Examine the role of motivation and employee engagement in achieving organizational goals

  • Learn strategies for managing diversity and fostering an inclusive workplace

  • Develop skills to effectively resolve conflicts and manage change within organizations

Learning Outcomes:

  • Learning Outcome 1
    Develop a comprehensive understanding of various theories and concepts related to organizational behaviour.

  • Learning Outcome 2
    Recognize the impact of individual and group behaviour on organizational performance.

  • Learning Outcome 3
    Apply leadership and communication strategies to enhance organizational effectiveness.

  • Learning Outcome 4
    Assess the role of motivation and employee engagement in achieving organizational goals.

  • Learning Outcome 5
    Implement strategies for managing diversity and fostering an inclusive workplace.

  • Learning Outcome 6
    Develop skills to effectively resolve conflicts and manage change within organizations.

Curriculum

· Introduction to the contents of the topic, study plan and course requirements

· Unit 1.1. Continuation of Introduction to Management (Introduction)

· Unit 1.2. Management vs.Administration

· Unit 2.1Development of management theories(Introduction)

· Unit 2.2 Neo classical management theories

· Unit 3.1. Planning and decision making

· Unit 3.2. Levels of planning

· Unit 3.3 Characteristics of management by objectives

· Unit 4.1. Organizing ( Introduction)

· Unit 4.2. Organisational structure

· Unit 4.3. Functional organisation

· Unit 5.1. Co ordination, Centralisation and decentralisation

· Unit 5.2. Coordination process

· Unit 5.3. Principles of coordination

· Unit 5.3. Continuation of Principles of coordination

· Unit 6.1. Delegation, authority,and power (Introduction),Unit ,6.2. Types of authority

· Unit 6.3. Power

· Unit 6.4. Types of power

· Unit 7.1.; Controlling (Introduction)

· Unit 7.2. Concept of control

· Unit 7.3. Types of control

· Unit 8.1. Foundation of organisational behaviour (Introduction)

· Unit 8.2. Need for Organisational behaviour

· Unit 9.1. Learning,attitudes and values(Introduction)

· Unit 9.2. Meaning of learning

· Unit 9.3. The learning process

· Unit 9.4. Importance of values

· Unit 9.5. Types of values

· Unit 10.1. Emotions and perceptions(Introduction)

· Unit 10.2. Work Motivation

· Unit 11.1. Group behaviour and team work (Introduction)

· Unit 11.2. Group decision making

· Unit 11.2. Continuation of group decision making

· Unit 12.1. Communication and leadership

· Unit 12.2. Types of communication

· Unit 13.1. Conflict management (Introduction)

· Unit 13.2. Changing view of conflicts

· Unit 13.2. Changing view of conflicts

· Unit 13.2. Continuation of Changing view of conflicts

· Unit 14.1. Power and Politics (Introduction).

· Unit 14.2. Political behaviour in organisation, political strategies and influence tactics

· Unit 14.3. Reality of politics

· Unit 15.1. Organisational culture (Introduction)

· Unit 15.2.  Importance of culture to the organisation

· Assignment part


Accounting for Managers

Description:

This course provides an introduction to accounting principles and practices specifically designed for managers. It covers the essential concepts and techniques managers need to understand and interpret financial information to make informed business decisions. The course explores topics such as financial statements, budgeting, cost analysis, and financial decision-making.

Key Highlights:

  • Learn how to read and interpret financial statements

  • Understand budgeting and forecasting techniques

  • Gain insights into cost analysis and cost management

  • Develop financial decision-making skills

Learning Outcomes:

  • Learning Outcome 1
    Acquire skills to analyze and interpret financial statements

  • Learning Outcome 2
    Understand budgeting techniques and create effective budgets

  • Learning Outcome 3
    Learn cost analysis methods and strategies for cost management

  • Learning Outcome 4
    Develop financial decision-making abilities for better managerial decisions

Curriculum

· Introduction of the topic , details about the study plan,the course structure and the requirements

· Unit 1.1. Basic accounting review

· Unit 1.2. Accounting concepts

· Unit 1.2. Continuation of Accounting concepts

· Unit 2. Recording of transaction

· Unit 2.1. Real account

· Unit 2.2. Nominal account

· Unit 2.3. Trial balance

· Unit 2.3 Trial balance

· Unit 3.1. Sub-division of journal (Introduction)

· Unit 3.2. Cash book and Simple cash book

· Unit 3.3 Purchase day book and sales daybook

· Unit 3.4 Purchase return book and sales return book

· Unit 3.5 Bills recievable books and bills payable books.

· Unit 3.5. Continuation of Bills payable books.

· Unit 4.1. Final account(Introduction)

· Unit 4.2. Balance sheet(meaning)

· Unit 5.1. Basic cost concept,(Introduction)

· Unit 6.1. Financial Statement( Introduction)

· Unit 7.1. Fund flow statement( Introduction)

· Unit 7.2. Preparation of Fund flow statement

· Unit 8.1. Cash flow statement( Introduction)

· Unit 8.2. Preparation of cash flow statement

· Unit 9.1. Budgetary control

· Unit 10.1 Standard costing (Introduction)

· Unit 11.1. Variance analysis (Introduction),

· Unit 11.2. Material Cost Variance

· Unit 11.3. Material Price variance

· Unit 11.4. Material usage or quantity variance

· Unit 11.5. Material sub-usage variance

· Unit 11.6. Labor cost variance

· Unit 12.1. Marginal costing and profit planning (Introduction).

· Unit 12.2. Differential Costing

· Unit 12.3. Break even analysis

· Unit 12.4. What is PV ratio,Utility of PV ratio

· Unit 13.1. Decision involving alternative choices ( Introduction)

· Unit 13.1. Decision involving alternative choices

· Unit 14.1. Pricing decision (Introduction)

· Unit 14.2. Transfer pricing

· Assignment part



Corporate and Business Laws

Description:

The course on Corporate and Business Laws provides a comprehensive understanding of the legal principles governing the corporate and business environments. It covers a wide range of topics related to corporate governance, business contracts, intellectual property, and other legal aspects relevant to running a business successfully. Participants will gain valuable insights into the legal regulations and compliance requirements that shape the corporate landscape.

Key Highlights:

  • Understanding corporate governance practices

  • Exploring business contract laws

  • Intellectual property rights and protection

  • Legal aspects of managing mergers and acquisitions

  • Analyzing legal liabilities and risk management in business

Learning Outcomes:

  • Learning Outcome 1
    Acquire a solid understanding of corporate governance regulations and best practices in the business environment.

  • Learning Outcome 2
    Learn about the legal requirements and processes involved in drafting, negotiating, and enforcing business contracts.

  • Learning Outcome 3
    Explore the various aspects of intellectual property laws, including copyright, trademarks, and patents.

  • Learning Outcome 4
    Understand the legal procedures and considerations involved in mergers, acquisitions, and restructurings of businesses.

  • Learning Outcome 5
    Develop skills to identify and manage legal risks, liabilities, and compliance issues in the corporate context.

Curriculum

· Introduction, know your instructor, study plan and the structure of the course .

· Unit 2.1. Laws of contract ( Introduction)

· Unit 2.2. Essential requirements of the contract and it's meaning

· Unit 2.3. Indian contract act

· Unit 3.1. Consent, Indemnity, and guaranteed acts( Introduction)

· Unit 3.2. Meaning of fraud and meaning of mistake,

· Unit 3.3. Distinction between a contract of guarantee and a contract of Indemnity

· Unit 4.1. Contracts of Bailment and Agency ( Introduction)

· Unit 4.2. Definition of agents and agencies and kind of agencies

· Unit 4.3. Rights of Agency

· Unit 4.4. Power of attorney and a power of attorney may be special or general,Unit 5.1. Laws of Negotiable Instruments (Introduction)

· Unit 5.2. Meaning and definition of Negotiable Instruments,Unit 5.3. Cheques,Unit 5.4. Requisites of a Cheque

· Unit 5.5.;Privileges of a holder in due course

· Unit 6.1 Law of sale of goods (Introduction),

· Unit 6.2. Meaning of goods and their classifications

· Unit 6.3.Performance of a contract of sales of goods, Duties of seller and buyer

· Unit 6.4. Sale by aution

· Unit 7.1. Partnership act and limited liability act( Introduction).

· Unit 7.2. Other legal characteristics of partnership form of organisation

· Unit 7.3. Features of LLP. Duration-

· Unit 7.4. Formation of LLC

· Unit 8.1. Concept of a company,(Introduction)

· Unit 8.2. Definition of a company

· Unit 8.3. Features of a company

· Unit 9.1. Formation of a company (Introduction), Promoters

· Unit 9.2. Commencement of business

· Unit 10.1. Memorandum of association (Introduction)

· Unit 10.2. Alteration of capital clause

· Unit 11.1. Article of association (Introduction)

· Unit 12.1. Prospectus,share and share capital (Introduction)

· Unit 12.2. Share and share capital

· Unit 13.1. Management of companies(Introduction)

· Unit 13.2. Managing director and manager

· Unit 13.3. Powers of the board of directors

· Unit 14.1.Meeting of directors and shareholders (Introduction)

· Unit 15.1. Winding up and Dissolution of a company

· Unit 16. Assignment part


Corporate Governance and Business Ethics

Description:

This course is designed to provide an in-depth understanding of corporate governance and business ethics in the modern business environment. Students will explore the principles, theories, and practices that govern the relationship between a corporation and its stakeholders, as well as the ethical considerations that shape decision-making and behavior within organizations. Through a combination of theoretical frameworks, case studies, and real-world examples, participants will develop critical thinking skills and gain insights into the importance of corporate governance and ethics for long-term business success.

Key Highlights:

  • Explore the principles of corporate governance

  • Examine ethical issues and dilemmas in business

  • Analyze the role of stakeholders in corporate decision-making

  • Understand the impact of corporate governance on organizational performance

  • Develop strategies for implementing ethical practices in organizations

Learning Outcomes:

  • Learning Outcome 1
    Gain a comprehensive understanding of corporate governance principles and frameworks.

  • Learning Outcome 2
    Identify and analyze ethical issues and dilemmas faced by organizations.

  • Learning Outcome 3
    Examine the role of stakeholders and their influence on corporate decision-making.

  • Learning Outcome 4
    Evaluate the impact of effective corporate governance on organizational performance and sustainability.

  • Learning Outcome 5
    Develop strategies for implementing and promoting ethical practices within organizations.

Curriculum

· Unit 1. Introduction and study plan

· Unit 2.1. Understanding corporate governance (Introduction)

· 2.2. Definition of corporate governance

· Unit 2.3. Scope of corporate governance

· Unit 2.4. Role of corporate governance

· Unit 3.1. Concepts of corporate governance (Introduction)

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· Unit 3.2. Corporate governance and stakeholders

· Unit 3.3. Privileges of the shareholders

· Unit 3.4. Problems and protections

· Unit 4.1. Board of directors- A powerful instrument of governance (Introduction)

· Unit 4.2. Types of directors

· Unit 4.3. Roles of board of directors

· Unit 5.1.;Roles and responsibilities of a auditor ( Introduction)

· Unit 5.2. Continuation of Types of an Auditor

· Unit 5.2. Types of an Auditor

· Unit 5.3. SEBI guidelines in regard to audit committee

· Unit 5.4. Role and functions of the audit committee

· Unit 6.1. Codes and Guidelines of corporate governance

· Unit 7.1. Business ethics and corporate social responsibility (Introduction)

· Unit. 7.2. Ethical priniciples in business

· Unit 7.3. Unethical Issues

· Unit 8.1. Environmental concerns and Corporations (Introduction)

· Unit 8.2. Ideas of environmental and ecological ethics

· Unit 8.3. Role of NGOs

· Unit 8.4. Promotion of responsible entrepreneurship

· Unit 8.5. Indian Environmental policy

· Unit 9.1. Media and corporate governance ( Introduction)

· Unit 9.2. Ethics in Advertising

· Unit 10.1. Monopoly , Competition and Corporate governance ( Introduction)

· Unit 10.2. Monopolistic and Restrictive Trade Practices ( MRTP) Act

· Unit 10.3. Monopolistic Trade Practices (MTP)

· Unit 10.4.Role of public policies

· Unit 11.1. The Indian capital markets regulator(Introduction) and The capital market in India

· Unit 11.2. Origin of SEBI

· 11.3. Power and scope of SEBI

· Unit 12.1. Government in transition Economies ( Introduction)

· Unit 12.2. IRDA

· Unit 12.3. Association of Mutual funds in India

· Unit 13.1. Corporate governance in Indian scenario

· Unit 14.1. Corporation in a global society

· Assignment part



Managerial Economics

Description:

Managerial Economics is a course that introduces students to the fundamental principles of economics and their application in a managerial context. It explores concepts of demand and supply, market structures, production and cost analysis, pricing strategies, and decision-making under uncertainty. The course equips students with tools and frameworks to analyze economic data, evaluate business decisions, and understand the impact of various economic factors on managerial choices.

Key Highlights:

  • Understanding the principles of economics in a managerial context

  • Analyzing demand and supply dynamics

  • Exploring different market structures

  • Analyzing production and cost functions

  • Developing pricing strategies

  • Evaluating decision-making under uncertainty

Learning Outcomes:

  • Learning Outcome 1
    Understand the basic principles of microeconomics and their application in managerial decision-making.

  • Learning Outcome 2
    Analyze and evaluate demand and supply dynamics in various market situations.

  • Learning Outcome 3
    Explore different market structures and their implications for managerial decisions.

  • Learning Outcome 4
    Analyze production and cost functions to optimize resource allocation in a managerial context.

  • Learning Outcome 5
    Develop pricing strategies based on market conditions, cost analysis, and consumer behavior.

  • Learning Outcome 6
    Understand and evaluate decision-making processes under uncertainty and make informed managerial choices.

Curriculum

o Introduction and Study plan,and structure of the course

· Unit 2.1. Introduction to managerial economics

· Unit 2.2. Scope of Managerial economics

· Unit 2.3. Opportunity costs

· Unit 3.1. Market demand ( Introduction)

· Unit 3.2. Law of demand

· Unit 4.1 Market supply and equilibrium,(Introduction)

· Unit 4.2 Law of supply

· Unit 4.3. Market equilibrium

· Unit 5.1. Consumer behaviour ( Introduction)

· Unit 6.1. Elasticity of demand(Introduction)

· Unit 6.2. Concept of elasticity

· Unit 6.3. Price elasticity of demand

· Unit 7.1.Production theory(Introduction)

· Unit 7.2. Meaning of production

· Unit 7.3. Types of Isoquants

· Unit 8.1. Laws of production(Introduction)

· Unit 9.1. Cost Analysis(Introduction)

· Unit 9.2. Cost Concepts

· Unit 10.1. Market structure - Perfect competition

· Unit 10.2. Shut-Down decision

· Unit 10.3. Efficiency of a firm

· unit 11.1. Imperfect competition (Introduction)

· Unit 11.2.;Price discrimination under Monopoly

· Unit 12.1. Monopolistic competition (Introduction)

· Unit 12.2. Price and output decisions

· Unit 13.1. Oligopoly (Introduction)

· Unit 14.1. Basic National Income Concepts (Introduction)

· Unit 14.2. Concept of National Income

· Unit 14.3. GNP as the total of factor incomes

· Unit 14.4. Net National product

· Unit 15.1. Calculation of National Income (Introduction)

· Unit 15.2. Product approach

· Unit 15.3. Income approach

· Unit 15.4. Expenditure approach

· Unit 15.5. Problems in measuring National Income

· Unit 15.6. Circular flow of income

· Unit 15.7. Sector model with financial market

· Unit 15.8. Circular flow of income in a 3-sector model

· Unit 15.9. Circular flow of income in a 4 sector model

· Unit 16. Assignment part



Strategic Management

Description:

Strategic Management is a comprehensive course designed to equip individuals with the knowledge and skills necessary to formulate and implement effective strategies in an organizational setting. The course delves deep into the intricacies of strategic planning, analysis, and decision-making, providing learners with a solid foundation in this critical business discipline.

Key Highlights:

  • Learn the principles and frameworks of strategic management

  • Gain practical skills in strategic planning and execution

  • Understand how to analyze internal and external business environments

  • Develop strategies for competitive advantage and sustainable growth

  • Learn how to align organizational resources and capabilities with strategic goals

Learning Outcomes:

  • Learning Outcome 1
    Understand the fundamental concepts and theories of strategic management and their practical application in real-world scenarios.

  • Learning Outcome 2
    Learn how to conduct comprehensive analyses of internal and external business environments to identify opportunities and threats.

  • Learning Outcome 3
    Develop strategies to achieve competitive advantage and sustainable growth by leveraging organizational strengths and exploiting market opportunities.

  • Learning Outcome 4
    Learn how to effectively execute strategic plans by aligning organizational resources and capabilities with strategic goals.

Curriculum

· Unit 1. Introduction and study plan, structure of the course

· Unit 2.1. Introduction to Strategic management ( Introduction)

· Unit 2.2.Definition of Strategic management

· Unit 2.3. Nature of strategic management

· Unit 2.4. Benefits of strategic management

· Unit 3.1.Strategy formulation and defining vision(Introduction)

· Unit 3.2. Importance of vision

· Unit 4.1. Defining mission,goals and objectives (Introduction), Defining mission

· Unit 4.2 Formulation of mission statement

· Unit 4.3 Concepts of goals and objectives

· Unit 5.1 External assessment (Introduction(Introduction)

· Unit 5.2. Importance of business environment

· Unit 5.3. Porter's five force analysis

· Unit. 5.4. ETOP

· Unit 5.5. EFE Matrix

· Unit 5.6. Quest

· Unit 5.7. Forecasting techniques

· Unit 5.7. Continuatiion of forecasting techniques

· Unit 6.1. Organisational appraisal The internal assessment ( Introduction)

· Unit 6.2. Importance of internal analysis

· Unit 6.3. SWOT analysis

· Unit 7.1. Organisational Appraisal internal assesy 2

· Unit 7.2. Organisational capability factors

· Unit 8.1.Corporate level strategies(Introduction)

· Unit 8.2. Types of Divestitures

· Unit 9.1. Business level strategies (Introduction)

· Unit 9.2. Industry structure

· Unit 9.3. Comments on porter's generic strategies

· Unit 9.3. Continuation of Comment on porter's generic strategies

· Unit 9.4. Business tactics,Brand management,Risk management

· Unit 10.1. Strategic analysis and choices (Introduction)

· unit 10.2. Focussing on a few alternatives

· Unit 10.3. Corporate portfolio analysis

· Unit 10.4. Balancing the portfolio

· Unit 10.5. BCG Matrix

· Unit 10.6. GE Nine Cell Matrix

· Unit 10.7. Hofer's Product -market Evolution Matrix

· Unit 10.8. Space Matrix

· Unit 10.8. Continuation of space Matrix

· Unit 10.9. Quantitative strategic planning Matrix

· Unit 11.2. Activating Strategy

· Unit 11.3. Difficulties in resource allocation

· Unit 11.3. Continuation of Difficulties in resource allocation

· Unit 11.11.1. Strategy implementation (Introduction (

· Unit 12.1. Structural implementation (Introduction)

· Unit 13.1. Behavioral implementation (Introduction)

· Unit 13.2. Stakeholders and strategy

· Unit 13.3. Personal values and ethics

· Unit 14.1. Functional and operational implementation (Introduction)

· Unit 15.1. Strategic evaluation and control (Introduction)

· Unit 15.2. Role of organisational system in evaluation

· Unit 15.2. Continuation of role of organisational system in evaluation..

· Unit 16 Assignment part


Who this course is for:

  • Any MBA or PGDM aspirant
  • Any Management Professional
  • Any Professional wants to brush up management skills