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How to Build Digital Health Startups with Sramana Mitra
Rating: 4.6 out of 5(118 ratings)
577 students

How to Build Digital Health Startups with Sramana Mitra

Case Studies Based on Conversations with Real World Digital Health Startup Founders on Innovation and Business Models
Created bySramana Mitra
Last updated 2/2025
English

What you'll learn

  • How to identify startup opportunities through in-depth interviews with successful founders in the digital health space.
  • What the trends, new innovations and best business models are for digital health startups.
  • When to bring on a team while building a online health startup.
  • When to start raising funds for a digital health startup.
  • How to scale a digital health startup.
  • What the exit options are for a digital health startup.

Course content

7 sections38 lectures16h 41m total length
  • Introduction1:17
  • How to Build Digital Health Startups6:50
  • Building a Healthcare AI Venture to $20M: Deepak Gaddipati, VirtuSense34:32

    Deepak Gaddipati, Founder of VirtuSense, has built a capital efficient fall-detection company from Peoria, Illinois with a backend engineering team in Rawalpindi, Pakistan. It’s an impressive entrepreneurial journey with a mission-driven company that is making a real impact in the lives of seniors with fall risk.

  • CareJourney CEO and President Obama's CTO Aneesh Chopra41:05

    Aneesh offers a thoughtful and comprehensive analysis and vision of the innovation and entrepreneurship opportunities throughout the healthcare system. Fascinating conversation.

  • Modernizing Medicine CEO Daniel Cane on Scaling to $500M in Revenue31:27

    I first spoke with Dan a decade ago. This conversation offers insights on his scaling strategy with Modernizing Medicine.

  • Bootstrapping A Healthcare IT Unicorn With A Paycheck29:16

    Girish Navani, CEO of eClinicalWorks, has bootstrapped a billion dollar Unicorn with a paycheck. Girish didn’t quit his job for two years, while he tested and validated his original product and customer base. He now has built a $300 million revenue company that is still 100% bootstrapped, private, and has no desire to sell out or go for an IPO.

    In addition to this interview, I'm also sharing the transcripts of our previous conversations in 2010 and 2014 so you can follow his progress.

  • Capital Efficient Entrepreneurship with Heidi Jannenga, WebPT31:41

    Heidi Jannenga, Co-founder of WebPT, is yet another scrappy entrepreneur who managed to bootstrap to over $1M ARR and THEN raised the first million in angel funding.

  • Addressing High Health Insurance Deductibles with Jeff Grobaski, Epic River19:14

    Jeff Grobaski, Founder CEO of Epic River, talks about an important piece of innovation that has the potential to relieve the financial pain of many consumers who suffer under the weight of high health insurance deductibles.

  • Healthcare IT with Medidata CEO Tarek Sherif38:04

    The clinical data domain is going through major changes and is full of opportunities. This discussion delves into the industry with one of its biggest players.

  • Taking a Digital Health Company Public with Tarek Sherif, Medidata54:34

    With Medidata CEO Tarek Sherif, we look at the entrepreneurial journey of this wonderful company.

  • Discussing Telemedicine with Bret Larsen, CEO of eVisit30:04

    Terrific conversation with Bret Larsen, CEO of eVisit, on the future of Telemedicine.

  • Retail Healthcare with Simplifeye Founder CEO Ryan Hungate30:54

    Simplifeye Founder CEO Ryan Hungate talks about the retail healthcare space in this interview.

  • Bootstrapping Using Services with Avelead CEO Jawad Shaikh19:54

    During this podcast interview, we learn about a great Bootstrapping Using Services case study in the Digital Health space.

  • More Case Studies of Digital Health Startups3:45

    Here are more case studies of digital health startups for you to learn from:

    • A Late Bloomer on Building a Legitimate Unicorn: Veeva Systems CEO Peter Gassner

    • Critical Innovation In Healthcare Claims Processing: athenahealth CEO Jonathan Bush

    • Bootstrapping a Healthcare IT Company to $100M: Edifecs Founder Sunny Singh

    • Disinfecting Hospitals, Impacting Healthcare: Morris Miller, CEO of Xenex

    • Streamlining Hospitals: Omnicell CEO Randy Lipps

    • Healthcare Supply Chain Management: Medassets CEO John Bardis

Requirements

  • The only requirement for this course is an open mind and a willingness to learn.

Description

The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

I’m going to speak from the point of view that each one of you would like to start a Digital Health venture of your own.

So what do you need to do to do that?

First thing to remember: you need to learn the methodology of how to build a startup. In other courses, I’ve offered you various building blocks of how to bootstrap a company, how to raise money, how investors think, etc. Please be sure to absorb all those pieces as foundational material.

In this course, we’re going to look at case studies of how entrepreneurs have built successful Digital Health ventures.

We will also look at Thought Leadership case studies of the different types of Digital Health ventures entrepreneurs are building out there. This should stimulate your thinking on what are the possibilities. Thought leaders also point out areas to investigate as open problems.

A bit of my own bias on the automation versus human debate.

If you think about what a doctor needs to do to diagnose an illness, she needs to consider all the symptoms, take into account all the test results, consider all the treatment options, factor in all the side-effects of various medications and their interplay with other medications the patient is already taking. This is, effectively, a multi-variate optimization problem that a doctor has to do in her head. And, she needs to keep up with all the new research and advances in medical science, and factor those in as well. The field of medicine is full of incorrect diagnosis and mistreatment of illnesses. Now, if you replace this whole process with software, medical diagnosis becomes a truly scientific, deterministic process. I can tell you, if I have the option of being diagnosed by software versus a human doctor, I would always prefer software. It will be far more accurate.

If the medical profession can be automated to that extent, billions of people can have access to quality medical care. Today, this number is relatively low.

Entrepreneurs have a tremendous opportunity ahead. Let’s dive in.

The 1Mby1M courses are all heavily based on interview-based case studies on Innovation, Business Models, Go To Market Strategies, Validation Principles, and various other nuances of an entrepreneur's journey. We offer extensive opportunities for entrepreneurs to learn the lessons from the trenches from successful entrepreneurs who have done it before and Investors who support their ambition.

Who this course is for:

  • Ambitious entrepreneurs with limited resources who want to pursue an idea for a digital health startup.
  • Engineers who want to turn their tech knowledge into multi-million dollar revenue businesses by becoming startup founders rather than remain employees.
  • Aspiring founders who want to increase their chances of getting accepted into a top startup accelerator such as Y Combinator, Techstars, and 500 Startups.
  • Any entrepreneur who wants to learn from successful entrepreneurs who have done it before and from investors who have supported them.
  • Professors teaching technology entrepreneurship courses anywhere in the world.