
Introductory lecture which describes the learning objectives and introduces the Instructor.
In our first lecture, we will elaborate the basic definition of Digital Transformation and explore popular quotes from industry leaders.
This lecture explores the relationship between Innovation, Disruption and Digital Transformation. We will describe how Innovation can trigger Disruption and how Digital Transformation can be a response to Disruption.
This lecture views the Innovation-Disruption-Digital Transformation cycle as a sequence of events,
In this lecture we'll review the Technology Adoption Cycle and understand how emerging technologies find mainstream applications by crossing 'the Chasm'. We'll also talk about why businesses may hesitate to adopt new technology and why some technologies never become mainstream.
In this lecture, we will elaborate what it means to be an Incumbent business versus a Born Digital business. Specifically, we'll elaborate the 'Current State' environment from which Incumbent businesses begin Digital Transformation, versus the clean slate state common to Born Digital businesses.
In this short lecture we'll talk about internal factors that cause companies to innovate or transform.
This lecture will review the previous section and specifically:
Relationship between Innovation, Disruption and Digital Transformation
In this lecture we will explore the major external drivers of Digital Transformation. We will review six drivers that will be recurring throughout the remainder of the course.
This lecture elaborates the major drivers of digital transformation by providing real world examples. The examples listed in this lecture include:
Uber's disruption of the taxi industry
Rise of Corporate Social Responsibility corporate culture as a result of customer demand
Motusbank / Meridian example of competing against an oligopoly
Digital Transformation dictated by change in regulatory requirements (DAC6)
Replacing End of Life Technology
Digital Transformation influenced by a global event (COVID-19)
We've previously explored the external factors that drive Digital Transformation. In this lecture we will focus on internal motivators which influence Digital Transformation. Also, we will look at common barriers that may delay Digital Transformation or block the success of a transformation effort.
To close this section, we'll summarize the reasons why businesses set out on the path to transform themselves. We'll also emphasize whether change itself or the application of technology is the focus of digital transformation.
This lecture is an overview of the previous section where we will review:
Drivers of Digital Transformation
Barriers and blockers of Digital Transformation
Having learned why businesses set out on the Digital Transformation journey, this section will describe the types of scale common to the digital transformation initiatives. We'll use real world examples to illustrate targeted, enterprise and industry transformation.
Digital Transformation does not happen on its own! This lecture describes the role of a Change Agent, composition and responsibilities within the Transformation Success Team.
This lecture focuses on the Digital Transformation Strategy and the information that must be included in a successful digital transformation strategy. We will explore concepts such as Business Case, Current State, Vision or Target State, Roadmap.
In this lecture we'll discuss how objectives outlined in the Digital Transformation Strategy are translated into Strategic and Tactical goals.
This section focuses on the Digital Transformation Delivery Model which is the process of fulfilling the Digital Transformation Strategy by implementing Roadmap items.
Half-Time break from Digital Transformation
In this lecture we'll provide an overview of the previous section and re-enforce the Digital Transformation Delivery Model.
Digital Transformation targets five high-level domains with the business. The domains are:
Customer Experience
Operational Excellence
Business Model
Organizational Culture
New Value Generation
In this section we will provide a detailed explanation of the transformation that may occur in each domain. Additionally, we will review real world example of Digital Transformation initiatives in each of our five domains.
Examples are:
A bank improves Customer Experience by launching a mobile banking app
A telecommunications company strives to achieve Operational Excellence by transforming and managing their process landscape
A PPE manufacturer makes changes to their business model by enabling new sales channels
An insurance company seeks to boost employee engagement and improve corporate culture by implementing an idea sharing and recognition program
A financial institution creates a non-banking division to create products unrelated to the institution's core value proposition
This lecture describes enablement of new capabilities as a major theme and effect of Digital Transformation. We'll review how an example roadmap which unlocks new capabilities with each completed milestone.
In this lecture we'll review how LEGO successfully executed their Digital Transformation strategy, came back from the brink or bankruptcy and restored its position as a market leader. We'll also use LEGO's example to underline and reference the material we've discussed in previous lectures.
The Netflix and Blockbuster story is the most common example discussed in the context of Digital Transformation. We'll look at Blockbuster video to see what went wrong, what company tried to do and focus on concepts such as timing and barriers to Digital Transformation.
This lecture provides an overview of the Digital Transformation Domains. Additionally, we'll describe the common Business Model and Methodology transformation initiatives.
This lecture describes the common Cloud and Hardware Virtualization initiatives. We'll describe the Infrastructure as a Service (IaaS), Platform as a Service and Software as a Service (PaaS), Software as a Service (SaaS) as well as the reasons why businesses implement these Cloud Service Delivery Models.
In this lecture we'll explore paperless environments and data-driven initiatives such as Big Data, Business Intelligence, Machine Learning and AI
In this lecture we'll describe the popular initiatives for managing and automating digital processes.
In this lecture we'll provide a brief overview of all topics covered in the course:
Types of Change associated with Digital Transformation
Relationship between Innovation, Disruption and Digital Transformation
Drivers of Digital Transformation (External)
Digital Transformation as a Process
Scale of Digital Transformation
Digital Transformation Delivery Process
Five Domains of Digital Transformation
People-Process-Technology Triangle
Capability Enablement
We'll finish the course with a few parting remarks and quotes about Digital Transformation.
Salesforce describes Digital Transformation as "the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation."
Digital Transformation is experienced differently by each enterprise. Each enterprise has a different starting point. An incumbent business that has been around and used technology for 30 years has a different starting point and a different current state than a Born Digital company. Businesses will have a different vision and a different scale for their transformations. Implementation of these visions will be different and that will lead to different outcomes.
Our objective in this course is to teach you about the common elements that all digital transformation initiatives share.
In this course, we will perform a deep dive into various Digital Transformation topics such as:
Types of Change
Innovation, Disruption and Digital Transformation relationship
Drivers of Digital Transformation
Barriers to Digital Transformation
5 Domains of Digital Transformation
Focus Areas (People, Process, Hardware, Software, Data)
People, Process and Technology Triangle
Technology Adoption Lifecycle
Competition Lifecycle
Initiating Digital Transformation
Capability Enablement
Change Agent & The Transformation Success Team
Blockbuster & Netflix Case Study
LEGO Case Study
Digital Transformation Delivery Model
Popular initiatives and examples (Cloud Computing, Business Process Management (BPM), Robotic Process Automation (RPA), Big Data, Business Intelligence, Artificial Intelligence and Machine Learning)
All course content will be accompanied by examples and scenarios taken from today's market.