The Digital Strategist: Timeless Tech Disruption Principles
- 2 hours on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Make accurate 2-4 year predictions about key trends in any area of the software industry.
- Defeat larger and more established incumbents with "disruptive" market entry techniques.
- Develop a product or business strategy that will remain valid for years.
- Use strategic principles to identify and exploit weaknesses in existing or competing products.
- Understand how to "think exponentially".
- Avoid "beginner's mistakes" in software strategy development, and recognize a faulty strategy.
- Impress clients, colleagues, and bosses with your extensive historical knowledge of the software industry.
- Keen interest in technology
- Ability to interpret simple graphs, charts, and tables
- Be a good listener
- Enjoy thinking deeply
I wish a course like this had existed 20 years ago!
I will teach you how to think far ahead of the competition, using principles of strategy and disruption that have worked consistently for 40 years and continue to be used by Apple, Microsoft, Google, Amazon, and other tech leaders.
What's so special about this course?
The only place you will find a detailed description of the 8 technology "laws" that drive the evolution of the software industry.
The first course to show how a software strategist applies unchanging technology laws to craft digital strategy and to disrupt industries.
A powerful 6-layer model for how to analyse and build digital strategy.
40+ years of industry experience condensed into less than 2 hours; packed with concrete examples from hundreds of tech leaders.
What's in it for you?
Using the 6-layer model combined with the 8 fundamental "laws" you will:
Be able to predict key elements of the future of your industry with a high degree of accuracy, and make much better long-term decisions today;
Know how to design your product or service so that the structure and dynamics of technology work for you and not against you;
Know how to identify opportunities for disruption of incumbents, and which strategies to apply for success;
Understand how to position your product or service for long-term success, particularly when you are facing larger and better funded competitors;
Become hype-resistant. Be able to understand the underlying mechanisms of new products and services and understand what is likely to be short-lived and what may be here to stay;
Solve the too-much-information problem! Leverage a robust mental framework that helps you sift through the flood of news and information we are all inundated with.
Impress colleagues, managers, and clients with your deep insights on competitive dynamics and technology evolution;
- Technology entrepreneurs, product strategists, and strategy consultants.
- Engineers or software developers who have recently been given management or strategic roles/responsibilities.
- This course is NOT for software developers seeking technical development strategies.
- This course is NOT about "digital transformation" of existing companies...therefore it may not be ideal for a CxO trying to change an existing organization.
This gives a high level overview of the course and explains the "timeless principles" approach to strategy development.
AI may soon write all our software, but for now the software industry is driven by human thought, intellect, and energy. This drives the power of the Open Source movement and is a critical supply element in strategic analysis.
What is "value" and how should a software strategist think about that? And how does this value get delivered to users? This lecture serves as an introduction to value creation and API (developer-as-channel) concepts.
Here we delve deeper into the concept of value by revisiting some time-tested frameworks including the resource-based theory of value creation and Porter's generic strategies. This rounds out the 4th layer in our 6-layer model.
We discuss competition, primarily from a market entry perspective. We review low-end and high-end disruption, and crossing the chasm between the early adopters and the mass market.