The Digital Strategist: Timeless Tech Disruption Principles
3.8 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
196 students enrolled

The Digital Strategist: Timeless Tech Disruption Principles

Digital Strategy, Software Strategy, and Disruption principles from Tech Titans, Entrepreneurs, and Business Thinkers
3.8 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
196 students enrolled
Created by Wole Lawani
Last updated 10/2018
English
English
Current price: $64.99 Original price: $99.99 Discount: 35% off
2 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Make accurate 2-4 year predictions about key trends in any area of the software industry.
  • Defeat larger and more established incumbents with "disruptive" market entry techniques.
  • Develop a product or business strategy that will remain valid for years.
  • Use strategic principles to identify and exploit weaknesses in existing or competing products.
  • Understand how to "think exponentially".
  • Avoid "beginner's mistakes" in software strategy development, and recognize a faulty strategy.
  • Impress clients, colleagues, and bosses with your extensive historical knowledge of the software industry.
Requirements
  • Keen interest in technology
  • Ability to interpret simple graphs, charts, and tables
  • Be a good listener
  • Enjoy thinking deeply
Description

I wish a course like this had existed 20 years ago!

I will teach you how to think far ahead of the competition, using principles of strategy and disruption that have worked consistently for 40 years and continue to be used by Apple, Microsoft, Google, Amazon, and other tech leaders.

What's so special about this course?

  • The only place you will find a detailed description of the 8 technology "laws" that drive the evolution of the software industry.

  • The first course to show how a software strategist applies unchanging technology laws to craft digital strategy and to disrupt industries.

  • A powerful 6-layer model for how to analyse and build digital strategy.

  • 40+ years of industry experience condensed into less than 2 hours; packed with concrete examples from hundreds of tech leaders.

What's in it for you?

Using the 6-layer model combined with the 8 fundamental "laws" you will:

  • Be able to predict key elements of the future of your industry with a high degree of accuracy, and make much better long-term decisions today;

  • Know how to design your product or service so that the  structure and dynamics of technology work for you and not against you;

  • Know how to identify opportunities for disruption of incumbents, and which strategies to apply for success;

  • Understand how to position your product or service for long-term success, particularly when you are facing larger and better funded competitors;

  • Become hype-resistant. Be able to understand the underlying mechanisms of new products and services and understand what is likely to be short-lived and what may be here to stay;

  • Solve the too-much-information problem! Leverage a robust mental framework that helps you sift through the flood of news and information we are all inundated with.

  • Impress colleagues, managers, and clients with your deep insights on competitive dynamics and technology evolution;


Who this course is for:
  • Technology entrepreneurs, product strategists, and strategy consultants.
  • Engineers or software developers who have recently been given management or strategic roles/responsibilities.
  • This course is NOT for software developers seeking technical development strategies.
  • This course is NOT about "digital transformation" of existing companies...therefore it may not be ideal for a CxO trying to change an existing organization.
Course content
Expand all 14 lectures 01:55:34
+ Introduction To The Course & "Supply Side" Factors
5 lectures 25:37

This gives a high level overview of the course and explains the "timeless principles" approach to strategy development.

Preview 05:17
Overview of the Course Structure & Approach
04:12

Please watch this video. It has an important message about leaving a review for this course.

Important Message About Ratings & Reviews
01:15

Here we discuss the first two fundamental principles, and show real-world application including examples from Microsoft and Apple.

Laws of Supply - Moore & Kryder
07:16

Check your comprehension of the first two tech "laws"...

Quiz on Moore's Law & Kryder's Law
6 questions

Here we discuss the third fundamental principle and relate that to companies like Youtube. We also pull together the threads of the first three principles in an exercise to peek into the future of Cloud providers.

Laws of Supply - Gilder, Nielsen, & Edholm
07:37

Check your comprehension of Moore's, Kryder's, Gilder's, Nielsen's, and Edholm's "laws".

Quiz on Supply-Side Laws
5 questions
+ Human Intellect & Software Strategy
3 lectures 29:56

Earlier lectures discussed various laws that drive exponential growth. But how does a strategist *THINK* in an exponential way, so as to be able to apply these principles successfully?

Thinking Like A Strategist: Hofstadter & Amara
06:00

AI may soon write all our software, but for now the software industry is driven by human thought, intellect, and energy. This drives the power of the Open Source movement and is a critical supply element in strategic analysis.

Preview 08:11

Revise your understanding of Hofstadter/Amara's Law, and Joy/Linus's Law...

Quiz on the 4th and 5th technology strategy principles.
5 questions

So how exactly does the software strategist embrace/coexist/compete with open source software? Here we present a simple 2x2 matrix to help you identify the optimal approach.

Framework for Open Source Competitive Evaluation
15:45
+ Strategy & The Creation of "Valuable" Software
3 lectures 29:42

What is "value" and how should a software strategist think about that? And how does this value get delivered to users? This lecture serves as an introduction to value creation and API (developer-as-channel) concepts.

Preview 08:20

Price is what the customer pays, and value is what they get from you. We discuss how you can dramatically increase value by adding network value to the standalone value of your product/service.

Components of Value: Standalone versus Network
09:29

Here we delve deeper into the concept of value by revisiting some time-tested frameworks including the resource-based theory of value creation and Porter's generic strategies. This rounds out the 4th layer in our 6-layer model.

Preview 11:53
+ Competitive Strategy for the Software Strategist
3 lectures 30:19

We discuss competition, primarily from a market entry perspective. We review low-end and high-end disruption, and crossing the chasm between the early adopters and the mass market.

Preview 14:19

What are the industry dynamics that cause profits to shift from one "layer" to the other? Here we use models from Christensen and Thompson to analyze various successful new entrants including Airbnb and Uber.

Strategic Dynamics of Disruption & Unbundling
09:01

We conclude with a recap of the 8 Timeless Principles of Software Strategy, along with a brief review of all the tools and techniques we covered in the course!

Summary & Conclusion
06:59