The Digital Strategist: Timeless Tech Disruption Principles
What you'll learn
- Make accurate 2-4 year predictions about key trends in any area of the software industry.
- Defeat larger and more established incumbents with "disruptive" market entry techniques.
- Develop a product or business strategy that will remain valid for years.
- Use strategic principles to identify and exploit weaknesses in existing or competing products.
- Understand how to "think exponentially".
- Avoid "beginner's mistakes" in software strategy development, and recognize a faulty strategy.
- Impress clients, colleagues, and bosses with your extensive historical knowledge of the software industry.
Requirements
- Keen interest in technology
- Ability to interpret simple graphs, charts, and tables
- Be a good listener
- Enjoy thinking deeply
Description
I wish a course like this had existed 20 years ago!
I will teach you how to think far ahead of the competition, using principles of strategy and disruption that have worked consistently for 40 years and continue to be used by Apple, Microsoft, Google, Amazon, and other tech leaders.
What's so special about this course?
The only place you will find a detailed description of the 8 technology "laws" that drive the evolution of the software industry.
The first course to show how a software strategist applies unchanging technology laws to craft digital strategy and to disrupt industries.
A powerful 6-layer model for how to analyse and build digital strategy.
40+ years of industry experience condensed into less than 2 hours; packed with concrete examples from hundreds of tech leaders.
What's in it for you?
Using the 6-layer model combined with the 8 fundamental "laws" you will:
Be able to predict key elements of the future of your industry with a high degree of accuracy, and make much better long-term decisions today;
Know how to design your product or service so that the structure and dynamics of technology work for you and not against you;
Know how to identify opportunities for disruption of incumbents, and which strategies to apply for success;
Understand how to position your product or service for long-term success, particularly when you are facing larger and better funded competitors;
Become hype-resistant. Be able to understand the underlying mechanisms of new products and services and understand what is likely to be short-lived and what may be here to stay;
Solve the too-much-information problem! Leverage a robust mental framework that helps you sift through the flood of news and information we are all inundated with.
Impress colleagues, managers, and clients with your deep insights on competitive dynamics and technology evolution;
Who this course is for:
- Technology entrepreneurs, product strategists, and strategy consultants.
- Engineers or software developers who have recently been given management or strategic roles/responsibilities.
- This course is NOT for software developers seeking technical development strategies.
- This course is NOT about "digital transformation" of existing companies...therefore it may not be ideal for a CxO trying to change an existing organization.
Instructor
I love helping entrepreneurs and project managers go from "idea" to "success"!
I've been in the software industry for over 20 years. For the last 12 years I've been an entrepreneur in the software, energy, management consulting, and finance industries. I've created, grown, bought, and sold companies and ideas.
Before then I spent 11 years with Shell (the energy company).
In those 20+ years I've been involved in strategy and business from all perspectives - entrepreneur, project manager, researcher, analyst, consultant...you name it!
My primary goal in my training is to combine the best of theory with practical experience and examples to ensure successful execution.
I like to distill "complex" topics into simple and practical principles for students, so that they can avoid the mistakes many (including me) have made, and get outstanding results in the most efficient way possible.
I've experienced many times that "history doesn't repeat itself, but it rhymes"...I think historical knowledge is an underrated weapon and I try to show the power of simple principles using well-researched historical examples so that my students avoid reinventing the wheel and also build their general knowledge about the area of interest.
More About Me
I'm a very inquisitive person with a wide range of intellectual interests. I look at the world primarily through a "core principles" view - the same way I try to deepen my understanding of core principles in any business area, I continuously try to deepen my understanding of lasting principles applicable to all aspects of life.