
This gives a high level overview of the course and explains the "timeless principles" approach to strategy development.
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Here we discuss the first two fundamental principles, and show real-world application including examples from Microsoft and Apple.
Here we discuss the third fundamental principle and relate that to companies like Youtube. We also pull together the threads of the first three principles in an exercise to peek into the future of Cloud providers.
Earlier lectures discussed various laws that drive exponential growth. But how does a strategist *THINK* in an exponential way, so as to be able to apply these principles successfully?
AI may soon write all our software, but for now the software industry is driven by human thought, intellect, and energy. This drives the power of the Open Source movement and is a critical supply element in strategic analysis.
So how exactly does the software strategist embrace/coexist/compete with open source software? Here we present a simple 2x2 matrix to help you identify the optimal approach.
What is "value" and how should a software strategist think about that? And how does this value get delivered to users? This lecture serves as an introduction to value creation and API (developer-as-channel) concepts.
Price is what the customer pays, and value is what they get from you. We discuss how you can dramatically increase value by adding network value to the standalone value of your product/service.
Here we delve deeper into the concept of value by revisiting some time-tested frameworks including the resource-based theory of value creation and Porter's generic strategies. This rounds out the 4th layer in our 6-layer model.
We discuss competition, primarily from a market entry perspective. We review low-end and high-end disruption, and crossing the chasm between the early adopters and the mass market.
What are the industry dynamics that cause profits to shift from one "layer" to the other? Here we use models from Christensen and Thompson to analyze various successful new entrants including Airbnb and Uber.
We conclude with a recap of the 8 Timeless Principles of Software Strategy, along with a brief review of all the tools and techniques we covered in the course!
I wish a course like this had existed 20 years ago!
I will teach you how to think far ahead of the competition, using principles of strategy and disruption that have worked consistently for 40 years and continue to be used by Apple, Microsoft, Google, Amazon, and other tech leaders.
What's so special about this course?
The only place you will find a detailed description of the 8 technology "laws" that drive the evolution of the software industry.
The first course to show how a software strategist applies unchanging technology laws to craft digital strategy and to disrupt industries.
A powerful 6-layer model for how to analyse and build digital strategy.
40+ years of industry experience condensed into less than 2 hours; packed with concrete examples from hundreds of tech leaders.
What's in it for you?
Using the 6-layer model combined with the 8 fundamental "laws" you will:
Be able to predict key elements of the future of your industry with a high degree of accuracy, and make much better long-term decisions today;
Know how to design your product or service so that the structure and dynamics of technology work for you and not against you;
Know how to identify opportunities for disruption of incumbents, and which strategies to apply for success;
Understand how to position your product or service for long-term success, particularly when you are facing larger and better funded competitors;
Become hype-resistant. Be able to understand the underlying mechanisms of new products and services and understand what is likely to be short-lived and what may be here to stay;
Solve the too-much-information problem! Leverage a robust mental framework that helps you sift through the flood of news and information we are all inundated with.
Impress colleagues, managers, and clients with your deep insights on competitive dynamics and technology evolution;