You are looking to master your knowledge in digital strategy and transformation, which is so important to succeed in today’s increasingly digital business world. You may be a business leader looking to make effective, well-informed decisions in the online space, or a consultant looking to better serve your clients venturing online, or maybe you are simply curious to learn what it takes to formulate and execute a successful digital strategy. This course will teach you the most valuable MBA level concepts in the context of one of the world’s largest and most successful online companies today: Amazon.

In my experience, having taught MBA and Executive courses to managers and entrepreneurs, the best way to learn strategy is the best way to lean strategy is by studying real-world companies to understand  what drives their success, discover what strategic decisions helped them achieve their goals, learn from cautionary tails of their failures --- and from all of that draw conclusions so that you can apply them and succeed in your business practice. In this course, we’ll go deep inside Amazon, and you will take away powerful lessons from this company's journey to success and ongoing strategic initiatives. Then you can use these takeaways to formulate your successful digital strategy, make wise investment decisions, or help your consulting clients to succeed in theirs.

The purpose of this course to establish a link between academic wisdom and practical application in the exciting and constantly evolving online business world. Begin your learning journey by signing-up for this insightful course today!