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Digital Strategy Mastery : Learn Success Secrets from Amazon

If you want to be a successful leader in digital transformation or a business strategy consultant, take this course.
Free tutorial
Rating: 4.6 out of 5 (82 ratings)
1,655 students
1hr 38min of on-demand video
English

Digital strategy success principles at the MBA level
Practical application of strategic concepts in the context of a real-life online company : Amazon
How to use the takeaways from the course to build your own successful digital strategy, or help your consulting clients to succeed in theirs

Requirements

  • Basic understanding of business is desirable, but not required.

Description

So you are looking to master your knowledge in digital strategy and transformation, which is so important to succeed in today’s increasingly digital business world. You may be a business leader looking to make effective, well-informed decisions in the online space, or a consultant looking to better serve your clients venturing online, or maybe you are simply curious to learn what it takes to formulate and execute a successful digital strategy. Whatever your case, this course will teach you the most valuable MBA level concepts in the context of one of the world’s largest and most successful online companies today: Amazon.

In my experience, having taught MBA and Executive courses to managers and entrepreneurs, the best way to learn strategy is not by picking up a whole bunch of theoretical concepts and then trying to figure out through costly trial and error how they apply in real-life business situations. The best way to lean strategy is by studying real-world companies to understand their challenges and struggles, discover what strategic decisions helped them achieve success, learn from cautionary tails of their failures --- and from all of that draw conclusions that will help you succeed in your business practice. In this course, we’ll go deep inside Amazon, and you will take away powerful lessons from this remarkable online company. Then you can use these takeaways to formulate your successful digital strategy or help your consulting clients to succeed in theirs.

The purpose of this course to establish a link between academic wisdom and practical application in the exciting and constantly evolving online business world. Begin your learning journey by signing-up for this incredible course today!

Who this course is for:

  • Business leaders interested in digital transformation and strategic thinking
  • Consultants in Strategy and Management looking to gain knowledge in the digital business space
  • Entrepreneurs venturing online
  • Business Analysts
  • Simply curious about the fast-growing online business space and what it takes to succeed in it

Instructor

University Professor
Liliya Lyubman
  • 4.4 Instructor Rating
  • 122 Reviews
  • 2,786 Students
  • 2 Courses

Liliya Lyubman is a professor of Online Business and Strategic Management at McGill and Concordia Universities in Montreal, Canada. As a hands-on entrepreneur in several industries, she brings a unique combination of corporate, entrepreneurial and teaching experience to her students. Liliya is a down-to-earth educator who's equally close to experienced professionals and beginners. Liliya is known for integrating real-life practical insights into her courses and seminars. Throughout her career, Liliya has authored numerous business works, various presentations, and training material. Liliya enjoys inspiring her students to succeed in realizing their dreams! 

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