Digital Strategy Formulation: Become a Strategy Consultant
4.1 (644 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,867 students enrolled

Digital Strategy Formulation: Become a Strategy Consultant

Strategy #1 Digital Transformation - Learn how to formulate Successful Digital Strategies to Grow your Business
4.1 (644 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,867 students enrolled
Last updated 12/2019
English
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
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This course includes
  • 1.5 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how to formulate successful Digital Strategies
  • Deliver better business results
  • Be clear on where your business is now, where it is going and what you need to do to get there
  • Identifying the key steps needed to achieve your Digital Strategy
  • Promote discussion, debate and alignment in your business
  • Know how to structure complex issues
  • Know how to crunch data
  • Know how to intake and organize insights from multiple sources and present information on output forms
Requirements
  • No special requirements to be fulfilled, but having business experience would be very useful
Description

~~~IMPORTANT NOTE: This is not a Digital Marketing course (fb, ads,SEO, etc.)~~~

Our world is becoming increasingly “digital”. This is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader.  In fact, successful leaders are already developing smart strategic digital initiatives to create value and gain a sustainable competitive advantage.

Do you want to develop your own Digital Strategy and become a Market Leader too? To do so, you will need a structured and efficient methodology with which to create adequate strategies. During this course, we will explain how to use our methodology to define and implement the right Digital Strategy to reach the key business objectives defined.   

What are the big benefits of this course? It doesn’t matter whether you are the Chief Digital Officer (CDO), a Chief Marketing Officer, a CIO of a multinational company or an SMB (Small Medium Business), a C-Level professional within a company or someone who wants to find a job in the fascinating world of Strategic Planning,… the benefits of this course for you are clear. 

  • Are you a CEO? According to the last “CEO Survey” carried out by consulting company, PwC, “86% of CEO’s say a clear vision of how digital technologies can create competitive advantages is key to the success of their investments”. Within this context, the CEO or CDO should know how to use robust methodologies for the definition and up-dating of the Digital Strategy, to thereby maximize the value of the same to the company. This course will show you how.
     

  • Are you a C Level professional in a listed company or an SMB? C-Level executives cannot stand to one side regarding initiatives such as big data and analytics, social-media tools and the use of new delivery platforms such as cloud computing and mobility. This course will help you to better understand the planning process of a Digital Strategy so you can be a key active part of its definition and implementation. 

  • Are you working or do you want to work in Strategic Planning? It doesn’t matter whether you wish to be a Strategic Consultant or work for a Management Consulting company, this course will help you to better understand the bases of Strategic Planning. 

Our Digital Strategy Blueprint will master your strategy skills. We will teach you how to identify and implement Digital strategies to achieve sustainable and profitable growth. You'll learn how to analyse market and brand data, formulate your growth framework based on digital capabilities and create the implementation roadmap to achieve the objectives. Ultimately, it is a question of reaching the desired growth and efficiency quotas and to do this quicker than our competitors. 

As a final training project and based on our methodology, you will be able to create a comprehensive Digital Strategy for an existing business.  You might think to yourself… ”I have no experience in strategy. How do I drastically increase my value in a short period of time”? You'll learn from our 20 plus years’ of experience while avoiding our pitfalls.

Will you get specific tips for entrepreneurs/start-ups? Yes. You will be given TIPS FOR START-UPS. They are based on our experience as start-up investors and operating partners.

Learn the Digital Strategy methodology we teach to Fortune 500 companies. If you follow these lessons and take action, we are confident you'll start to see high-growth of your business. This method works for companies from start-ups, SMB’s and publicly traded companies. 

Trust it. It has been designed for organizations who want to achieve growth and high performance.

Who this course is for:
  • Business owners
  • Start-ups
  • Entrepreneurs
  • Strategic Consultants
  • C Level people
  • Marketers
  • Business Development
  • Sales People
  • Anyone wanting to gain knowledge in digital strategies
Course content
Expand all 17 lectures 01:19:57
+ Introduction
4 lectures 20:30

These are the only available free templates at Udemy. Please, don't ask for any other one (more information in the web).

Available templates
00:05

Our world is becoming increasingly “digital”. This is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader.

In fact, successful leaders are already developing smart strategic digital initiatives to create value and gain a sustainable competitive advantage:

  • Nike accelerates their Digital Strategy. A new Chief Digital Officer is named.
  • Walmart is becoming a Digital giant
  • General Electric is creating Predix, the operating system for the Industrial Internet

Do you want to develop your own Digital Strategy and become a Market Leader too? To do so, you will need a structured and efficient methodology with which to create adequate strategies.       

During this course, we will explain how to use our methodology to define and implement the right Digital Strategy to reach the key business objectives defined. This methodology is based on our experience with the development of Strategy Projects for Fortune 500 companies. 

Preview 03:46

As in all our courses, in the following lectures, we will try to offer a practical overview of Digital Strategy that covers both the corporate world as well as smaller companies.

To do this, we will present the business challenge of a Dental Healthcare Company. In this section, we are going to look at the problems that this organization had in defining its first Digital Strategy in 2013 and, at the end of the course, we will see how to improve on what they developed by applying everything that we are going to learn.

The Dental Health Co. Challenge
14:19

3 lessons learned from the case study

3 Lessons learned from the case study
1 question

The Digital Strategy Blueprint is a holistic methodology to transform the business model of a company, using digital capabilities. It is based on our extensive experience in Strategic Planning.

Preview 02:20
+ Digital Strategy vs Other Strategies
3 lectures 07:36

Digital Strategy is a structured method that allows a specific action plan to be defined to reach the outlined business objectives. However, as explained in the following section, this is a different planning strategy to that of the development of the Business Strategy, IT Strategy or Digital Marketing Strategy. 

Digital Strategy vs Business Strategy
02:53

Digital Strategy is a structured method that allows a specific action plan to be defined to reach the outlined business objectives. However, as explained in the following section, this is a different planning strategy to that of the development of the Business Strategy, IT Strategy or Digital Marketing Strategy. 

Digital Strategy vs Marketing Strategy
02:10

Digital Strategy is a structured method that allows a specific action plan to be defined to reach the outlined business objectives. However, as explained in the following section, this is a different planning strategy to that of the development of the Business Strategy, IT Strategy or Digital Marketing Strategy. 

Digital Strategy vs IT Strategy
02:33
+ Capturing Business Strategy
2 lectures 06:30

The first activity of developing a Digital Strategy is to identify the key objectives of the business. Why? - Because these set the direction for, and are the prime force behind the Digital Transformation Program. They also make-up a reduced number of medium to long-term goals and cover different perspectives 

Preview 03:41

Nike (NKE) is one of the world’s largest suppliers of athletic shoes and apparels and a major manufacturer of sports equipment, with revenues in excess of US$30 billion in its fiscal year ending May 31, 2015.

They report their revenues for the following business segments: Footwear, Apparel, Equipment and Global Brand Divisions. The Global Brand Divisions include Jordan Brand Designs, Hurley and Converse. 

They have maintained their leadership position in the highly competitive sportswear equipment and apparel market, with a business model design that focuses on:   

  • "Building a truly global brand   

  • Core activities (design, development, and marketing)   

  • Outsourcing of non-core activities (e.g. manufacturing)"

    Please, check the Earnings report here:

"FY 2012 Q4 Earnings Release Conference Call Transcript June 28, 2012"; Author: Nike; http://s1.q4cdn.com/806093406/files/doc_financials/2012/q4/Nike%20Inc.%20Q412%20Earnings%20Transcript%206.29.12_v001_q52qxe.pdf

Key Business Objectives and Metrics - Nike's Case Study
02:49
+ Analyzing the Current Digital Model
2 lectures 17:13

The aim of this analysis is to understand the level of alignment and reusability of existing capabilities, in relation to the new Digital Strategy.

Analysing the Starting point to reach the desired objectives
09:15

We present an example of the conclusions of a Current Digital State analysis based on our methodology presented and carried out upon a fictitious luxury goods company. We didn’t use Nike for this example since there was no viable information available regarding their Current Digital State analysis. 

Pleasem checjk the Secondary source here: 

https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/gx-cip-gplg-2016.pdf

Luxury Goods Company - Case Study
07:58
+ Define “Future Digital State”
1 lecture 04:34

Once the key business objectives and the starting point have been defined, we should conduct collaborative workshops to define the future digital state to comply with such objectives.  These workshops will include representatives from both IT and business stakeholders. Through these workshops, we will identify all the lines of action that will make-up the Future Digital State. 

Please, check the report here: 

https://www.capgemini.com/resources/nike-from-separate-digital-initiatives-to-firm-level-transformation   

Defining the Future Digital Model
04:34
+ Digital Transformation Program
1 lecture 06:27

The Digital Transformation Program includes all the projects necessary to reach the Future Digital State Model.

Building the Digital Transformation Program
06:27
+ Financial Model
1 lecture 03:43

The Financial Model is the cost/investment versus sales/revenue roadmap necessary to implement the Digital Strategy. Even though the Financial Model of the Digital Strategy is much easier than, for example, the development within the Business Plan, it is a critical exercise for the correct execution of the strategy defined.

In this sense, the conclusions derived from the Financial Model must specifically determine:

  • The investment required to develop the Digital Strategy.
  • The expected financial benefits: sales/revenue/profitability.
  • And… the associated risks.
Development of the Financial Model
03:43
+ Program Management
1 lecture 03:28

Sustaining organizational focus and commitment is in large, a function of establishing and communicating clearly defined, fact-based, and realistic business outcomes for the programme. A direct linkage between the Digital Transformation Program and the projects and their outcomes, is fundamental for communicating the business value of the projects and programme. The proposed approach, i.e., building from an analysis of the current Business Strategy and the strategic intentions of a Future Digital State, helps maintain this critical linkage. 

Managing the Digital Transformation Program
03:28
+ Solving The Dental Health Co. Challenge
1 lecture 07:43

In this reading, we will focus the solution of the Dental Health case on the “Develop a new digital solution for computer guided surgery" initiative, since it can have the greatest impact on the business of this company.

Solving the Challenge
07:43
+ What's next?
1 lecture 02:13

Develop your company’s Digital Strategy using the methodology we have introduced you to during this training. 

Preview 02:13