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Digital Retail Marketing: AI, Data & Growth

Name: Digital Retail Marketing: AI, Data & Growth
Rating: 4.6 (30 reviews)

Build omnichannel strategies, personalize experiences, and scale e-commerce using AI

Role Play

Created byAnton Voroniuk, Anton Voroniuk Support

Last updated 3/2026

English

English [Auto],

What you'll learn

Understand how digital retail marketing has evolved and where it’s heading
Build seamless omnichannel customer journeys across web, mobile, email, and in-store
Use AI tools like ChatGPT to plan, optimize, and personalize marketing workflows
Design hyper-personalized campaigns using customer data and segmentation
Apply AI-driven recommendations, predictive campaigns, and automation strategies
Leverage AR, VR, and immersive commerce concepts to boost engagement and reduce friction
Use data-driven decision-making to optimize campaigns and improve performance
Implement conversion optimization strategies to scale e-commerce growth
Create actionable frameworks and checklists for real-world retail marketing execution

Course content

8 sections • 32 lectures • 1h 26m total length

The shift from traditional retail to digital-first ecosystems3:38
Explore how retail has evolved from physical stores to interconnected digital ecosystems, driven by technology, data, and omnichannel customer experiences.
Consumer behavior trends shaping modern retail2:09
Learn how changing customer expectations, shopping habits, and digital touchpoints are redefining how consumers discover, evaluate, and purchase products today.
Course feedback & suggestions0:14
Thanks for taking this course! Your feedback helps us improve content and make the learning experience even better.
A quick note from Udemy1:53
Understand how to make the most of Udemy’s features to enhance your learning experience.
Meet your instructor2:04
Get to know your instructor, their background, and how their expertise will guide you through the course.
Why personalization and technology now drive competitive advantage2:44
Discover how leveraging personalization and advanced technology enables retailers to stand out, increase customer loyalty, and outperform competitors.
Understanding the evolution of Digital Retail Marketing1:44
Examine how retail marketing has transformed over time, from traditional tactics to data-driven digital strategies that meet modern consumer expectations.
From Storefronts to Smart Ecosystems
Getting your own practical companion1:40
In this lesson, you'll get your own AI companion: the book "AI for Business".

Connecting physical and digital retail experiences2:41
Discover strategies to integrate in-store and online interactions, creating a cohesive shopping experience for customers.
Building seamless shopping journeys across devices and platforms5:57
Learn how to guide customers effortlessly through every touchpoint, from mobile to desktop to in-store, for a unified journey using GenAI like ChatGPT.
Best practices for consistent messaging, branding, and shopping flow2:37
Understand how consistent branding and messaging across channels strengthen customer trust and drive conversions.
Real example: Using geo-targeting, loyalty tokens, and unified CRM data2:10
See a practical case of leveraging location, loyalty programs, and centralized customer data to deliver highly personalized retail experiences using AI.
How to Leave a Review for the Course?1:55
In this lesson, you will learn how to leave a review for the course.

Using customer data and segmentation to create individualized marketing5:16
Learn how to analyze and segment customer data to deliver tailored marketing messages that resonate with each audience using ChatGPT.
AI-driven recommendations, behavior-triggered messaging, and predictive campaign3:04
Discover how AI can anticipate customer needs and deliver timely, relevant offers across channels.
Personalization tools and tactics that increase retention and AOV3:49
Understand the strategies and tools that help retain customers and maximize their average order value through personalized experiences.
Case scenario: Designing a personalized email journey for abandoned carts5:00
See a practical example of creating a targeted email workflow to recover lost sales and re-engage customers using GenAI.

How AR product try-ons, VR virtual stores, and 3D enhance engagement2:42
Learn how immersive technologies allow customers to interact with products virtually, increasing confidence and interest in purchases.
The role of immersive media in reducing friction and returns2:34
Explore how AR and VR can minimize purchase hesitation and lower return rates by providing realistic product experiences.
Examples from leading brands transforming the buying experience2:55
See real-world cases of top retailers using immersive technology to innovate and elevate customer experiences.
Hands-on concept: Planning a simple AR-powered product experience5:41
Gain practical guidance on designing an approachable AR experience to engage customers and showcase products effectively using ChatGPT.

Understanding key retail marketing metrics2:09
Discover the essential metrics that reveal customer behavior, campaign performance, and business health.
Leveraging analytics tools to identify trends and optimize performance2:02
Learn how to use analytics platforms to spot patterns, measure success, and refine marketing efforts.
Turning insights into product improvements and growth decisions2:40
See how actionable data can inform product updates, marketing strategies, and overall business growth.
Mini exercise: Reading insights from a digital dashboard to refine a campaign0:38
Apply your knowledge in a hands-on exercise by interpreting dashboard data to enhance a marketing campaign.

CRO tactics to boost conversions on product pages and funnels2:42
Discover practical conversion rate optimization techniques to turn more visitors into buyers across your site and sales funnels.
Automation, AI assistants, and smart loyalty systems2:36
Explore how AI and automation can streamline operations, personalize experiences, and strengthen customer retention.
Example: Creating a conversion optimization checklist for a retail website5:30
See a hands-on example of building a practical checklist to systematically improve website performance and conversions.

BONUS: Take Your Skills & Career to the Next Level1:26
You’ve completed the course—now it’s time to go beyond! In this bonus lecture, you’ll discover how to:
✅ Get support in your career growth with exclusive communities and resources
✅ Develop new knowledge and stay ahead with advanced AI skills
✅ Enhance your expertise with additional courses and hands-on challenges
Don’t stop here—keep growing, keep learning, and unlock new opportunities!

Requirements

No advanced technical knowledge is required

Description

Build omnichannel strategies, personalize experiences, and scale e-commerce using AI

Modern retail marketing is no longer just about selling products — it’s about creating seamless, personalized, and intelligent customer experiences across every channel. Powered by AI, data, and automation, today’s most successful brands build connected journeys that drive engagement, loyalty, and long-term growth. This course contains the use of artificial intelligence.

This course gives you a complete and practical understanding of digital retail marketing, with a strong focus on AI-driven workflows, personalization, omnichannel strategy, and data-informed decision-making. You’ll learn how to design high-performing customer journeys, optimize campaigns using analytics, and apply emerging technologies like AI, AR, and immersive commerce concepts to improve performance and customer experience.

Through real-world examples, hands-on exercises, and practical frameworks, you’ll gain actionable skills you can apply directly to e-commerce, retail campaigns, and growth initiatives.

What You’ll Learn

Build seamless omnichannel customer journeys
Use AI tools like ChatGPT to plan and optimize campaigns
Create personalized marketing strategies using customer data
Apply predictive, AI-driven recommendations and automation
Use analytics to improve performance and conversions
Understand how emerging technologies reshape retail marketing

Who This Course Is For

Digital marketers and e-commerce specialists
Retail marketers and brand managers
Entrepreneurs and online store owners
Growth, product, and customer experience professionals

No advanced technical knowledge is required. This course contains a promotion.

Enroll now and start mastering AI-powered digital retail marketing today!

Who this course is for:

Digital marketers and e-commerce specialists
Retail marketers and brand managers
Growth marketers and performance teams
Entrepreneurs and online store owners
Anyone who wants to understand how AI is reshaping retail marketing

Digital Retail Marketing: AI, Data & Growth

What you'll learn

Explore related topics

Course content

The Evolution of Digital Retail Marketing9 lectures • 16min

Optimizing the Omnichannel Customer Journey5 lectures • 15min

Personalization and Hyper-Targeting4 lectures • 17min

Emerging Technologies: AR, VR & Immersive Commerce4 lectures • 14min

Data-Driven Decision Making4 lectures • 7min

Scaling E-Commerce Performance3 lectures • 11min

Wrap-Up and Nest Steps3 lectures • 4min

BONUS1 lecture • 1min

Requirements

Description

Who this course is for: