Professional Diploma in Digital Products Management
What you'll learn
- Digital Product & Service Owner: Role, Mission & Key Functionality
- Product owner role examples from retail banking and digital business (mortgage and consumer lending)
- Product manager VS Product owner roles
- Product owner mission
- Practical Examples from Digital Business
- Examples from Retail Banking (mortgage and consumer lending)
- Functionality of a Product Owner
- Mission of Digital Products and Services
- Product and Service Management
- Basic Product Management Process
- Introduction to Business Analysis
- Profit and Loss Analysis
- Market Analysis
- Customer Development
- Interactive part
Requirements
- No special requirements. Course for any who want to build a career at fintech and digital business area.
Description
Welcome to Program: Professional Diploma in Digital Products Management
Online option is self-paced, open for starting and finishing during the whole year.
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Short Description: 360 degree overview of a Product Owner knowledge areas. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.
Course Content:
I. Role and Mission of a Product & Service Owner
II. Product / Service Management
III. Business and PnL Analysis
IV. Market Analysis & Customer Development
V. Vision and Roadmap
VI. Interactive Part & Capstone (Optional)
Considered Areas:
Product owner role examples from retail banking and digital business
Product manager VS Product owner roles
Product owner mission
Forces impacting Product owner’s roles
Defining the vision
Managing the product backlog
Prioritizing needs
Overseeing development stages
Anticipating client needs
Acting as primary liaison
Evaluating product progress at each iteration
Introduction to Market Analysis
Introduction to Customer Development
Competitive Analysis
MVP, Сoncierge / Wizard of OZ approaches usage
Purposes of Market Analysis and Custdev at digital business
Role of Market and Clients Analyst
Role of market analysis and Custdev at product development
Introduction to Basic Market and Clients Feedback Analysis Tools
Digital Channels building
Practical Examples from Digital Business
Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
Examples from leading worldwide banks
Interactive part
Course Author:
IGOR DMITRIEV
Professor of The Retail Banking School
Digital Business and Retail Banking Expert
Education:
• MBA, The Boston University, USA
• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA
• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics
• Six Sigma Black Belt
Experience:
• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.
• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.
• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Linked topics:
Business Fundamentals
Marketing Fundamentals
Agile
SCRUM
Project Management
Marketing & Business Strategy
Online and Digital Business
Leadership
Digital transformations / Strategy
Product Management
Product Development
Strategic Planning & Execution
Stakeholder Communication
Solution Ideation & Implementation
Continuous Process Improvement
Budget & Resource Management
Technical Leadership & Development
Regulatory Compliance
Business Process Development
Business Fundamentals
Non-Technical Product Management
Who this course is for:
- Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area.
Instructor
- 4.3 Instructor Rating
- 44,108 Reviews
- 567,538 Students
- 209 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 210 countries and has been chosen by more than 510 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 2 700 000 students of all programs
> 510 000 unique students
digital presence at 210 countries
our students speak at English & 67 other languages