Digital Media and Marketing

Name: Digital Media and Marketing
Rating: 4.4 (313 reviews)

Combination of digital media and sports marketing

Created bySPORiT.MatchPoint Lab

Last updated 11/2018

English

What you'll learn

Understanding the revolutionary impact of digital media on sports industry in the United States, as well as on a global basis
Being familiarized with the essential implementation and evaluation tools of sports digital marketing, while understanding the common profit models of digital marketing in sports
Researching, analyzing and designing digital content strategies for your target audience
Understanding the new challenges for the sports industry in the digital era

Course content

1 section • 5 lectures • 2h 2m total length

Introduction of Digital Media and Sports Marketing13:45
From the growing popularity of personal computers and computer software to Web browsing, the creation of search engines and e-commerce products, then the development of social media, the advent of smartphones and the development of personalized products, the digital media market and related business models have changed dramatically. This lecture will comb the development history and industrial transformation of sports digital media, as well as the opportunities and challenges that these changes bring to the traditional sports business model.
Content is King32:43
Content is king, and content is the core value of the media. This lecture first introduces the content type, classification and value pyramid, and explains the game in particular. Then it introduces the importance of science and technology in content creation and management. Finally it focuses on the expansion of content creator group and the far-reaching impact of this change on the digital media industry.
Distribution is Queen30:40
The content is king, and the distribution is Queen. Distributions play an important role in digital media business. This lecture mentions the goal and important considerations of the distribution selection, introduces the channel O/E/P structure, the distribution combination strategy and the current three key trends: the second screen, Ott and so/lo/mo.
Technology Date & Analytics21:45
The development of sports science and technology has a revolutionary influence on the various aspects of digital media. This lecture first introduces all kinds of sports digital technology as well as the product upgrade and data explosion of sports events. Then finally briefly introduces the methodology of sports data analysis and various business data analysis tools.
Monetization Marketing & Measurement in Digital Media23:32
The development of sports digital media has spawned a huge commercial value of sports. This lecture first introduces the profit model of sports digital media, and combines the contents of the first four lectures to explore the sports digital media marketing, including marketing channels, marketing tools, etc., Finally explained the digital media and marketing effect evaluation methods as well as the challenges faced in this field today.

Requirements

No prior knowldge of digital media is required
Familiarity with basic sports management concept is useful, but not necessary

Description

Join thousands of students worldwide in the most comprehensive sports digital media course on Udemy!

With a course handbook and quizzes following each and every episode, you'll easily be able to study the digital revolution on the sports industry, as well as how to take your first step in this fascinating field. We will cover:

· The development process of digital media in sports

· The trend of digital content in sports, as well as its creation and management

· The nature and significance of various content distribution channels, including "second screen", OTT and SO/LO/MO

· Various business analytic tools of sprots digital marketing

· New challenges and opportunities for the aspiring future sports digital media/marketing professionals

Whether you're a beginner or an experienced professional in sports digital content management or sports marketing, we believe you will all have helpful learnings from this course. When you finish this course, you'll be able to:

· Understand the revolutionary impact of digital media on sports industry in the United States, as well as on a global basis

· Be familiarized with the essential implementation and evaluation tools of sports digital marketing, while understanding the common profit models of digital marketing in sports

· Research, analyze and design digital content strategies for your target audience.

· Understand the new challenges for the sports industry in the digital era

You'll also get:

✔️ Lifetime access to the course

✔️ Fast and friendly support in the Q&A section

✔️ Opportunity to enjoy free future MatchPoint Lab sport business courses

Who this course is for:

Anyone interested in sports management
Anyone interested in the development and utilization of digital media in sports industry
Anyone who seeks career paths in sports industry, especially in sports marketing
Sports marketing beginners and pros