Digital Marketing With AI: 20+ Digital Marketing Courses

Learn to turn visitors into customers by applying five core landing-page elements: USP, hero shot, features and benefits, social proof, and a strong call to action.

Master landing page design by creating focus, structuring content with a clear information hierarchy, guiding attention with consistency and visual cues, optimizing CTAs, social proof, and mobile performance.

Join a live walkthrough to build a Wix and AI powered landing page, crafting a headline, hero image, CTA, social proof, and a founders roadmap with a free guide.

Compare Blue Apron, Calm, and ExpressVPN landing pages to learn how visuals, headlines, CTAs, social proof, and trust signals drive conversions and build brand clarity.

Explore how a lead magnet offers free value in exchange for contact details, builds email lists, trust, and uses formats like guides and video training to bridge the funnel.

Create a value-packed ebook lead magnet in Canva in an evening by balancing visuals and text, using templates, and outlining a table of contents and call to action.

Discover how to create personalized lead magnets using AI-powered quizzes to boost landing-page conversions, from building engaging quizzes with leadquizzes.com to mapping outcomes and scheduling consultations.

Explore the underrated tripwire technique that turns free signups into low-ticket, high-value offers, bridging free content and high-ticket programs through scarcity, urgency, and upsells.

Set up a high-converting landing page by configuring CTA buttons to trigger a free startup guide lead magnet and a tripwire that directs visitors to a 30-minute consultation.

Create top-tier email sequences that convert, using automated evergreen sequences and launches. Craft lead magnets, value-driven emails, persuasive subject lines, stories, testimonials, and timely offers with testing and scarcity.

Build a ready-to-publish landing page in seconds using ai-powered durable.co, generating tailored copy, images, fonts, colors, sections, and even taglines and Calendly embeds for local businesses.

Add a free, code-free AI chatbot to your site with elfsite. Customize templates, analyze your website, train with q&a, adjust greetings and theme, and embed via code on your site.

Learn why conversion rate optimization drives revenue by turning existing traffic into paying customers through testing, improving product pages, sign-up flows, and checkout experiences.

Understand CRO's role in optimizing the customer journey by reducing friction, boosting engagement, and simplifying checkout with clear headlines, fast loading, social proof, and seamless payments.

Identify and interpret key metrics such as conversion rate, bounce rate, cart abandonment, AOV, CLV, and CTR to gauge funnel health and improve CRO.

Explore GA4 in depth to measure and optimize your pages, install the Google tag, and navigate analytics reports, user acquisition, and events for conversion optimization.

Learn to use Hotjar heatmaps and session replays to optimize pages, analyze clicks, scroll depth, engagement zones, and traffic sources for improved conversions.

Explore seven key cognitive biases that drive consumer decisions, from anchoring and loss aversion to scarcity, social proof, and the decoy effect, and learn pricing strategies that boost conversions.

Apply primacy and recency effects and von Restorff, anchoring, and zero risk bias to optimize headlines, CTAs, landing pages, pricing, and video ads.

Discover how trust, urgency, and curiosity drive conversions by aligning colors, visuals, and copy across touchpoints, using examples like reviews, trusted badges, limited offers, and intriguing headlines.

Apply nudge theory to guide user actions without restricting choices. Leverage defaults, urgency, scarcity, and social proof to boost conversions and retention, using bundles and Duolingo case study insights.

Turn raw data into actionable narratives with the data to story framework—context, insight, action, and impact—to drive conversion rate improvements and revenue by connecting metrics to real outcomes.

Master lead sourcing with Apollo.io by filtering accounts and people to match your ICP, using location, industry, revenue, signals, and email status for targeted outreach.

Learn how clay.com finds and enriches leads and accounts using 100+ databases, AI integration, and advanced filtering to target marketing and c-suite in the United States and Canada.

Learn to hire a virtual assistant via Upwork or Fiverr to outsource lead list tasks, using AI to post jobs and screen candidates for long-term, contract-to-hire work.

Learn to set up HubSpot CRM, import leads, map properties (including coaching specialty), connect email, and automate lead status for new contacts to streamline organization and follow-up.

Learn to craft an elegant email signature using LogoAI or Canva templates to boost credibility and conversion rates, then customize with photos, fonts, colors, socials, and implement in Gmail.

Learn to craft a three-email outreach sequence that converts, using a gentle nudge, proof-driven third email, and a bold no-risk guarantee to generate meetings and qualified leads.

Learn a six-step email sequence to book calls with Udemy instructors, using split testing, social proof, and a PDF with 100 course topics.

Track key cold outreach metrics like open rate, reply rate, and call booked rate, and use AI to optimize personalized subject lines, copy, and conversion rate.

Explore split tests in automated email marketing using Lemlist, compare subject lines and body variations, analyze open and click rates, and use AI to adjust tone to optimize campaigns.

Design a multi-platform, automated outreach campaign on LendList by combining LinkedIn, email, and cold calling with conditional sequences, lead magnets, and case studies to boost conversions.

Learn to use Calendly to consolidate bookings, automate reminders, and boost conversions for discovery calls, with options for Zoom, phone, or in-person meetings.

Learn how LemCal and LemList integrate to streamline scheduling, reminders, and discovery calls, with customizable layouts, questions, social proof widgets, and optional paid bookings.

Compare Mailchimp plans to match your needs, from free to premium, evaluating monthly sends, contacts, seats, support, branding, scheduling, automations, and audience insights.

Launch a new course promo campaign, use merge tags for personalized subject lines, customize with a template and images, then send or schedule the Mailchimp masterclass offer.

Learn how email marketing effectively reaches audiences and lets you own your list, using campaigns, lead magnets, and Mailchimp to drive launches and evergreen sequences.

Learn to import your audience into MailChimp by uploading a csv, mapping fields, and applying tags to segment subscribers. Maintain a single audience and verify import errors.

Design beautiful, high-converting emails using MailChimp's new drag-and-drop builder, applying your brand colors, logos, and dynamic images, then optimize and preview for desktop and mobile.

Create a custom email journey from scratch using automation, time delays, and conditional logic to tease a course, launch it, and optimize follow-ups based on engagement.

Explore how to set up Mailchimp sms campaigns, import contacts, create a welcome sms automation, and use AI to craft messages with merge tags, promos, and templates for high-converting campaigns.

Create a unified customer journey that blends email and text message touchpoints, starting with a welcome email and follow-ups. Use delays, conditional logic, and a special offer to drive engagement.

Explore how to use MailChimp's AI integration to craft compelling email subject lines and body text, tailor tone, and save time with automated prompts and variations.

See how the Mailchimp creative assistant imports your brand from a website to create consistent emails with logos, colors, fonts, and CTAs, saved in a design library.

Learn what a newsletter is, how to build value for your audience, grow traffic via virality, SEO, and social media, and monetize with products, sponsorships, affiliate marketing, and memberships.

Discover how to niche down to a specific audience and become an expert. Employ introspection, market research, and keyword and trend analysis to validate your niche and attract quality subscribers.

Identify your ideal customer profile for newsletters to tailor content, tone, and promotion, then analyze your audience to grow engagement and subscribers.

Learn how to monetize a newsletter by choosing between educational or entertaining content, integrating it into your business funnel, and selecting monetization methods like memberships, sponsorships, and affiliate marketing.

Turn your expertise into magnetic newsletters by outlining, drafting, editing for value and conciseness, and structuring with a punchy subject line, engaging opening, and clear call to action.

Optimize email open rates by crafting catchy, negative-framed subject lines that spark curiosity and urgency, amplified with AI prompts to generate dozens of options.

Analyze how the Mosey Money Minute newsletter targets busy entrepreneurs with quick, digestible value and actionable insights that reinforce authority and promote a scaling workshop in Vegas.

International intrigue delivers global affairs in a five-minute digest, organized into three sections, top story, intrigues take, and meanwhile elsewhere, with reader polls and art of the day.

Explore Beehive newsletter software on app.beehive.com, create a Tailored Tech Tips newsletter from templates or a blank draft, and tailor design, subject lines, and SEO settings.

Learn to create a Mailchimp newsletter by selecting a template, editing content blocks with text and images, saving a reusable branding template, and scheduling delivery.

Drive newsletter growth through virality that yields exponential growth by creating valuable content, enabling effortless sharing with clear CTAs and referral rewards, tailored to your niche and ICP.

Grow your newsletter on LinkedIn by repurposing newsletter articles as posts, leveraging long-form text, and using minimal friction CTAs while testing ideas like Gary Vee and Ramosi.

Explore how blogs unlock organic newsletter growth through SEO and SEMrush keyword research, long-tail topics, and strategic content optimization with a call to action and mobile-ready design.

Build a keyword-optimized blog quickly using a no-code Squarespace template, customize with an about section and intro, organize posts with a flexible layout, and drive signups with a newsletter CTA.

Discover how to improve your newsletters and blogs' visibility with SEO using Semrush. Explore keyword research, intent categories, keyword gap, SEO writing assistant, and backlink health for organic traffic.

Discover Substack, a newsletter platform that grows your audience with built-in discovery, high-intent readers, and flexible monetization, including free and paid subscriptions, while you publish, optimize, and collaborate.

Explore Substack from account setup to creating posts and building a subscriber base. Learn how to monetize with paid newsletters via Stripe, manage audiences, and customize your Substack website.

Learn to grow your newsletter using Twitter (X) and Threads by repurposing newsletter content into bite-sized posts, testing ideas, engaging audiences, and cross-posting with strong CTAs.

Use YouTube to build a loyal newsletter audience through long-form videos, data-driven topics, consistent posting, and a killer lead magnet to convert viewers to subscribers.

Learn to use vidIQ to uncover trending keywords, assess competition, and generate YouTube video ideas, titles, thumbnails, and outline, then apply these insights to your AI niche in digital marketing.

Learn how to monetize newsletters through a value-driven funnel, turning subscribers into buyers with digital or physical offers, soft CTAs, and customer testimonials.

Learn to monetize your newsletter with sponsorships by pitching brands or listing on sponsorship marketplaces like Swapstack and Paved. Cover dedicated sponsorships, sponsored sections, and multiple sponsors to boost earnings.

Promote products through affiliate marketing to earn commissions via your newsletter, using networks like Amazon Associates or ShareASale or direct programs like ConvertKit or Bluehost, with recurring or high-ticket options.

Sign up for Amazon Associates, verify a website or app, set a store id Tailored Tech Tips, and generate affiliate links with Sightstripe to earn commissions from product sales.

Identify high-value accounts, craft personalized, aligned experiences across marketing, sales, and customer success, and accelerate pipeline and revenue with ABM's targeting, personalization, and alignment.

Define your ideal customer profile and target accounts using data-driven patterns, validate with sales, and start with a focused tal of 50–100 accounts to guide abm success.

Build ABM playbooks and campaigns that translate your ICP and TAL into coordinated, proactive actions using the four Ds: data, distribution, destination, and direction. Focus on revenue impact.

Prioritize top accounts within your TAL using a three-tier ABM approach, then scale personalization across one-to-many, one-to-few, and one-to-one programs to engage buying committees.

Master one-to-one abm by focusing on the people behind high-value accounts, delivering contextualized, personalized, and humanized outreach that enables buyers and builds trust.

Master one-to-few ABM by engaging small clusters of accounts with shared traits through cluster-specific messaging and reusable content, balancing personalization with scalability for tier two accounts.

Scale your abm with one-to-many strategies by reaching a broad, high-fit audience through targeted messaging, email marketing, programmatic ads, and content syndication.

Measure actionable abm metrics that tie engagement signals to revenue, not vanity metrics. Track engagement, pipeline velocity, conversion rate, and retention to move whole accounts toward revenue.

Leverage LinkedIn for account-based marketing by building precise audiences from company lists, selecting effective ad formats, and tracking metrics to optimize campaigns for meaningful engagement and pipeline influence.

Leverage AI to transform ABM by analyzing data, predicting outcomes, and automating tasks to empower sales, marketing, and customer success with revenue impact forecasting, churn prediction, and lookalike audience modeling.

Analyze real-world ABM case studies to see how refining ICP to high-fit accounts, tailored content, and trigger-based playbooks boost pipeline velocity and win rate.

Utilize LinkedIn as the professional internet to build your career, brand, and business, leveraging high organic reach, personal branding, CRM, content, outreach, and ads.

Break down LinkedIn's major paid plans, compare free plan limits, and show who each option serves—from job seekers to recruiters—and how to upgrade wisely.

Set up your LinkedIn profile the smart way by framing your last job title, choosing a location, and building your personal brand through connections and following targeted companies.

Build a high converting LinkedIn profile by selecting one of three profile modes, crafting measurable, keyword-rich bullets, and optimizing headline, banner, about section, and calls to action to generate leads.

Build a standout LinkedIn profile picture with clear, centered facial visibility, professional or well-shot photos, simple backgrounds, and Canva edits to fine-tune color and crop.

Design a LinkedIn banner that tells your story with Canva templates, color matching, and a cohesive profile picture, balancing visuals with legibility across desktop and mobile.

Create a LinkedIn headline as a USP that states who you help and how you add value, then craft an About section with a hook, credibility, and a CTA.

Learn to optimize LinkedIn profiles with strong banners, concise titles, storytelling in the about section, case studies, and a carousel to showcase social proof and consistent posting.

Position LinkedIn outreach as a context-driven strategy that builds credibility with ICP clarity, personalized intros, and multimedia, using multi-step touchpoints to generate warm, qualified leads instead of cold emails.

Use LinkedIn boolean search terms to find ideal prospects by combining keywords with and, or, not, and quotes, and refine by location and filters to define ICP.

Learn a LinkedIn outreach sequence using the LendList extension and boolean search to import leads, launch campaigns, and send warm gifs and personalized videos while pacing under 200 weekly invites.

Learn to use LinkedIn as a direct, searchable hiring database with boolean searches, smart filters, and human outreach to source top talent efficiently.

Discover how organic and outreach on LinkedIn work together to grow your personal brand, generate inbound attention, and book calls, using a flywheel of content, connections, and DMs.

Craft high-performing non-video LinkedIn posts that hook, deliver value, and drive actions, using text-only, carousels, image posts, and polls, with structured hooks and clear calls to action.

Explore why LinkedIn ads remain a strategic weapon for B2B, targeting professionals with precision, evaluating cost per click, and leveraging high-ticket offers and decision-maker reach.

Choose the LinkedIn ad format for your goals by comparing sponsored content, sponsored messaging, and dynamic or text ads, using a framework to align audience intent, budget, and creative capacity.

Launch your first LinkedIn ad campaign by setting up an account and page, defining objectives, building a campaign group, and targeting with ICP in LinkedIn's ads manager.

Explore LinkedIn lead generation forms in ads campaigns, including creating forms, headlines and fields, adding custom questions, privacy and confirmations, and attaching the form to campaigns to capture ICP leads.

Plan and execute a YouTube video from idea to editing, applying a process of idea, title, thumbnail, script, filming, and editing, while choosing browsing or search traffic and optimizing keywords.

Use vidIQ to find high-demand, low-competition YouTube topics and build a niche, evergreen content strategy. Pair a lead magnet with optimized titles and thumbnails to turn views into Mailchimp signups.

Master core thumbnail design principles to boost YouTube performance, focusing on a clear subject, contrast with dark backgrounds, minimal bold text, and readable, zoomed-in visuals that guide the eye.

Explains how top YouTube thumbnails win by clarity, big visuals, and strong contrast, telling a story that evokes curiosity or emotion while avoiding dead space and unclear designs.

Trigger viewer clicks by leveraging emotional triggers in thumbnails, such as curiosity, surprise, fear, desire, disgust, and nostalgia, and combine multiple triggers with expressive faces and selective text.

Learn to craft YouTube thumbnails in Photoshop by setting up a 1280x720 canvas, removing backgrounds, layering text and images, and adding shadows, glow, and color enhancements.

Demonstrates creating an Iman Ghazi style thumbnail in Photoshop by isolating the subject, darkening the background, adding bold text with gradient highlights, and finishing with subtle color accents.

Explore creating a viral review style thumbnail inspired by Ryan Trahan’s one-star hotel format, using a dark silhouette, one-star Yelp review, roulette visuals, and AI-assisted design.

Compare two thumbnails created and tested to show that a simpler design can outperform a more complex one, using a darker background, 70% transparency, and Montserrat text.

Learn to use generative AI to brainstorm and prototype thumbnails, enhancing backgrounds and textures while preserving the main subject, with Canva, Photoshop, Firefly, and ChatGPT as design consultants.

Learn to use YouTube's thumbnail test and compare feature to run split tests with up to three images, view test reports, and interpret watch time share.

Learn to optimize YouTube thumbnails, titles, and metadata with TubeBuddy's keyword explorer and SEO Studio, and apply A/B testing, thumbnail analysis, and best-time publishing insights.

Learn to test thumbnails and titles with thumbnail test dot com, generating multiple thumbnail-title combinations, choosing test types and formats, and interpreting metrics like watch time to declare a winner.

Outsource YouTube thumbnail design affordably by using Fiverr or Upwork, then systemize with a three-step delegation method: document, demonstrate, and duplicate, plus checklists to maintain brand quality.

Pinterest thrives for niches that plan and purchase, like home decor, fashion, food, DIY, travel, and weddings, offering long-lasting pins and high purchase intent through visual, search-driven discovery.

Discover how Pinterest functions as a visual search engine, delivering keyword-driven pins that match user intent and stay discoverable for months, guiding planning and purchases.

Create a Pinterest business account and use the business hub’s audience insights and trends to plan pins, focusing on education keywords and seasonal changes to grow your organic audience.

Master keywords unlock Pinterest growth by researching long tail terms, avoiding keyword stuffing, and aligning with search intent through ongoing trend analysis and strategic placement.

Master strategic keyword placement on Pinterest to boost visibility, optimizing pin titles, descriptions, boards, profiles, hashtags, alt text, and destination URLs, with analytics to track impressions, click-through rate, and saves.

Master advanced Pinterest SEO for faster results with long tail keywords, guided search, trend analysis, and strategic profile optimization, plus rich pins, analytics, seasonal content planning, and cohesive pinning tactics.

Master scroll-stopping pins with a 2:3 aspect ratio (1000x1500), high-contrast colors, and readable typography to convert on Pinterest’s visual-first feed. Build a simple canvas-to-logo framework for consistent branding.

Design stunning Pinterest pins in Canva using templates, add a clear call to action, include branding with original imagery, avoid generic stock imagery, and optimize for Pinterest SEO.

Improve Pinterest SEO and visibility by crafting keyword-rich pin descriptions with strategic benefits, compelling copy, and clear calls to action.

Discover rich pins for Pinterest, including recipe, article, and product pins, that auto pull site metadata, reflect changes, and credit you when others share your content.

Implement a design to conversion flow on Pinterest by running one-variable A/B tests with two identical pins, then analyze impressions, saves, and CTRs to optimize future pins.

Learn to earn with Pinterest affiliate marketing by joining programs and creating pins. Leverage long-lasting pins and tracking links to drive commissions through visual search.

Tailor your Pinterest strategy by leveraging demographics, mobile-first behavior, and actionable vertical pins to engage intent-driven shoppers planning ahead for seasonal content.

Discover traffic strategies to drive clicks and commissions to your affiliate pins on Pinterest, including landing pages, lead magnets, Pinterest ads, themed board sequences, and group boards and communities.

Pinterest ads deliver a 10.17% conversion rate and are 2.3x more cost effective per conversion, while users shop with intent on a visual search platform.

Discover Pinterest ad formats, including promoted pins, video pins, carousel ads, shopping ads, and idea ads. Learn when to use each to boost brand awareness, consideration, conversions, and catalog sales.

Learn to build Pinterest ads manually from scratch by creating campaigns, setting daily budgets, defining ad groups with interests, keywords, demographics, and duplicating ad groups before choosing pins.

Plan with seasonal campaigns and Pinterest trends to reach planners early. Run controlled pin tests, analyze key performance indicators, and scale top performers for higher return on ad spend.

Track what matters with Pinterest analytics to sharpen your strategy. Filter by date range, organic vs paid, demographics, and device, and monitor impressions, engagements, clicks, saves, and top pins.

Balance organic and paid Pinterest strategies by testing organic content, amplifying winners with paid promotion, and following an 80/20 approach; measure roi and ltv to sustain the Pinterest flywheel.