Digital Marketing Using Social Media, SEO and Google AdWords
What you'll learn
- Students will learn a number of strategies for getting found online including SEO, pay per click advertising, and posting to social media sites.
- A desire to learn how to market your business on the Internet is the only course prerequisite.
The Internet is huge and trying to stand out among millions upon millions of advertisements to get yourself or your business found is a daunting task. You can't possibly figure out every way available on the Internet today to reach people and get them thinking about you, your website, your business and your products and services. But there are certain places you start. You start with the giants who have built incredible Internet assets geared specifically to helping you get found. These are places everyone goes to that uses a computer, a phone, a tablet or other digital device. You go to Google - the largest search engine in the world. You go to YouTube - the second largest search engine in the world and a home for most of the world's Internet published videos. You go to Amazon to advertise your products and most importantly as an advertiser, your books and e-books. And you go to the most successful social media and social gathering sites out there starting with Facebook and followed by Instagram (owned by Facebook), LinkedIn, Twitter, Pinterest and others.
These sites will help you get found out there by many if you know how to use the tools they have created for you to use to get found. With Google, that means Google Search, Google AdWords Search Engine Marketing, My Google, Google Plus, Google Play and YouTube; with Amazon, it means KDP Select, Kindle, Create Space and Good Reads; With Facebook, it means Facebook Business Pages and Instagram; and these are followed by the other prominent social and people connection sites. These are the giants and here is where this course starts.
I will teach you in this course how to use the tools, applications and services of these giants to help you get found online by people you want to have find you. People that may be inclined to buy what you are selling if they knew you were there. So if this is your objective, then step into this course and let me teach you from all that I have learned over many years of working and learning on the Internet and helping many businesses and corporations found as a professional consultant. I want to share what I have learned with you and I want to see you succeed in growing your business online.
I look forward to seeing you in this course.
Dan Grijzenhout - Course Creator
Who this course is for:
- Target students include business owners, digital marketers, online advertisers, authors, consultants and entrepreneurs in general.
About Dan Grijzenhout: For close to thirty years, Dan has been a professional business and information systems consulting professional working as an Enterprise Architect, Database Architect and Project Manager to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. Dan has founded, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; he has been interviewed on the show "World Business Review" by former head of NATO and Secretary of State, General Alexander Haig, for his work in advanced digital and online telecommunications services and nation-wide online and card based "Loyalty" programs; and now works at writing and building training programs to share his years of experience with others interested in becoming professional consultants, enterprise architects, and taking advantage of online business growth opportunities.
Social Media Marketing, Content Creation and Authorship: During the past few years, Dan has focused nearly all his time and energy on designing and building online marketing systems and social media marketing platforms. In fact, Dan recently completed a two year project as the project manager and chief enterprise architect to build a marketing system used by several major airlines, travel agencies and Fortune Level manufacturing corporations. Dan has written, self-published and self-marketed nine books now being sold through Amazon Kindle and Create Space; he has written and published over 60 published social media related training/learning articles, and has created over 300 training videos and knowledge enhancing video podcasts.
He has gained expertise in many online content creation tool-sets including the full suite of Adobe Creative tools and Adobe Dreamweaver for website development; video and audio editing software; 3rd party social media related website services and content creation partners; and most main-stream social communication platforms including Facebook and Facebook business pages, Pinterest, Twitter, Instagram, Google Plus, Reddit, GoodReads, Amazon Author Central, LinkedIn, Ezine Articles Publishing, Amazon-Kindle Book Publishing, Amazon Create Space and more. On these social media platforms, Dan has now amassed over 20,000 followers and subscribers and more are following him daily.