Digital Marketing Using Social Media, SEO and Google AdWords
- 6.5 hours on-demand video
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of Completion
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Try Udemy for Business- Students will learn a number of strategies for getting found online including SEO, pay per click advertising, and posting to social media sites.
- A desire to learn how to market your business on the Internet is the only course prerequisite.
The Internet is huge and trying to stand out among millions upon millions of advertisements to get yourself or your business found is a daunting task. You can't possibly figure out every way available on the Internet today to reach people and get them thinking about you, your website, your business and your products and services. But there are certain places you start. You start with the giants who have built incredible Internet assets geared specifically to helping you get found. These are places everyone goes to that uses a computer, a phone, a tablet or other digital device. You go to Google - the largest search engine in the world. You go to YouTube - the second largest search engine in the world and a home for most of the world's Internet published videos. You go to Amazon to advertise your products and most importantly as an advertiser, your books and e-books. And you go to the most successful social media and social gathering sites out there starting with Facebook and followed by Instagram (owned by Facebook), LinkedIn, Twitter, Pinterest and others.
These sites will help you get found out there by many if you know how to use the tools they have created for you to use to get found. With Google, that means Google Search, Google AdWords Search Engine Marketing, My Google, Google Plus, Google Play and YouTube; with Amazon, it means KDP Select, Kindle, Create Space and Good Reads; With Facebook, it means Facebook Business Pages and Instagram; and these are followed by the other prominent social and people connection sites. These are the giants and here is where this course starts.
I will teach you in this course how to use the tools, applications and services of these giants to help you get found online by people you want to have find you. People that may be inclined to buy what you are selling if they knew you were there. So if this is your objective, then step into this course and let me teach you from all that I have learned over many years of working and learning on the Internet and helping many businesses and corporations found as a professional consultant. I want to share what I have learned with you and I want to see you succeed in growing your business online.
I look forward to seeing you in this course.
Best wishes,
Dan Grijzenhout - Course Creator
- Target students include business owners, digital marketers, online advertisers, authors, consultants and entrepreneurs in general.
The Internet is huge and trying to stand out among millions upon millions of advertisements to get yourself or your business found is a daunting task. You can't possibly figure out every way available on the Internet today to reach people and get them thinking about you, your website, your business and your products and services. But there are certain places you start. That is what this course is about. to help you get found on the Internet - both by organic means and pay per click means with the objective of growing your presence and/or business successfully online.
In recent times, a number of large companies that were advertising on YouTube pulled away from Google and many content creators who had monetized their videos were hurt revenue-wise as a result. This was just one incident of several in recent times that have occurred that has let the entire digital marketing industry become more aware than ever that they need to provide quality advertising locations for ad placements when they provide services. This video lecture discusses this in greater detail and paints the picture for what the future of digital marketing for clients will look like.
We as online marketers have a responsibility to present statistics correctly, as they were intended without mis-representing statistical information to those we are trying to market to - whether intentionally or accidentally. This lecture discusses this in more depth using some recent examples to make the point. Worth a look...
We all sell. You do it, I do it, we all do it. In today's world we are inundated with people and companies selling to us on a daily basis. So as a marketer, how do you cut through the sheer volume of marketing content that people receive to actually build relationships and ultimately sales? Watch this video for some insights into this common issue today.
The information provided is as close to "mandatory" to get done as it is possible to be if you want to organically get to the first page of the Google search engine for keyword phrases you have selected and made important for others to be able to find your site. So go through this section and implement what you learn. Best wishes, - Dan
In January, 2017, Google announced several major new requirements for websites to be allowed to be found organically through the Google search engine. This video lecture discusses those new organic search webpage/website qualifying requirements. If you don't meet these requirements, you will not be able to be found organically through them.
As we are starting off this course with a discussion on the Google Quality Score and its impacts on SEM and how good site SEO plays a part in securing a high Quality Score, I've included this lecture to give the student some strategies they can employ to help their websites improve their scores.
There is a strategy that many organizations use to strengthen their website presence in the eyes of the Google Search Engine. This lecture describes what they do and how it works to improve your SEO rankings over time. Be sure not to miss this lecture.
This lecture was put into this course to raise your awareness as to how search engines are seeing you and judging your site. It discusses how you you can become aware of issues on your site and, more specifically, what needs to be fixed on your site so it passes inspection with the search engine - it becomes "Righteous" in their eyes...
Many these days are doing keyword research and analysis in the hopes of ranking better organically on the Google and other search engines. But are you implementing the results of your research correctly? many are not. This lecture tells you what many are doing wrong and it describes step by step what you need to do to implement the results of your keyword analysis in the right ways.
The baseline webpage registration - indexing work is now behind you. This lecture completes the technical work you need to do to get your website ranking work within search engines. It discusses in detail, how to build your webpages in such a way so they will rank well by the "spiders/crawlers" sent out by the search engine entities once you requested that your pages be "Crawled". Do not miss viewing this lecture! Your work above will not do you much good if you neglect to do this work as well. Get it done and you can make money organically. Don't get it done, and you won't - it's as simple as that.
There are two ways to get your website found on the Internet. The first is where you spend money to try get people to look at your site in the hopes of getting them to purchase from you. The second is to let people know how to reach you when they are already out there searching so they can purchase the types of things you sell. if they find you in the second scenario, there is a good chance they will buy from you. Which type of people do you want to see on your site the most - those that are looking for you already or those that you try to entice to your site through promotions and gifts?
This lecture provides an introduction to the Google AdWords application. It describes how the application works in overview and the value it has to advertisers and business owners trying to grow their ventures online.
This Glossary of Terms will provide the student with an improved understanding of what terms mean as they run across them when using Google AdWords. I've put some effort in describing these terms to levels that can help the new Google AdWords user both understand and use the related features and tools they will find within this application suite.
One of the key components to minimizing your paid advertising costs per ad and to improving the placements of your ads within Google search engine results is a composite weighting factor of your website's "Quality Score" as viewed in the eyes of Google. It definitely takes some SEO work on the website owner's part to show a good Quality Score to Google. This video lecture explains this in more detail.
This video lecture is the heart and soul of learning how to make optimized targeted ads that place well within the Google search engine, how to achieve greater conversion percentages and how to improve placement when search engine results pages are rendered. This is definitely a "Must View" lecture in this series.
Probably the greatest innovation built into the entire Google AdWords suite of advertising features. If you are advertising online through Google AdWords, you absolutely have to be using these to stand out above the crowd when search results are rendered and at the same time, be able to keep your advertising costs to a minimum. You have got to watch this one!
Use negative keywords in your created advertisements to lower your advertising costs while still targeting the viewers you want to. Use these to weed out people who you would spend money advertising to that you know are very unlikely to purchase something from you. using them will save you money and improve your CTR and conversion rates.
This tool is critical in designing good advertisements and keywords so your ads can be found by online searchers. Many use the front part of this tool to get ideas but go no farther than that and they miss out on a lot of benefit as a result. This lecture teaches you how to use this tool properly and completely so that your ads will place well against the competition.
This is the right spot for you to see how your current running ad is performing, whether or not you have built you new ad so that it will appear on page one of a search and lastly, its a great place to get intelligence on those advertisers you will be competing against. Be sure to watch this video to learn how you can use this tool for competitive advantage - especially, as some competitors may be using this tool to compete better against you!
This video lecture summarizes the tips studied throughout this course. It overviews the useful online marketing strategies and tips learned to help the student keep in mind the lessons learned so they can use Facebook effectively to improve sales and traffic to their websites through the use of the provided features and capabilities. These tips will help the student to build more traffic and build greater brand awareness to their business.
Although not mandatory to setup, this one is a good idea for most businesses as it gives you an opportunity to "Showcase" services you are willing to provide to others viewing your business page. Not only can it get you Freelance work, but it is another avenue for getting people to go to your business website where you can sell products to them and capture their e-mail addresses.
This is one of my favorite Facebook strategies. Facebook has a very polished user interface for creating notes and it is a great way to build in links from these notes back to your websites and places you sell from. Not to mention, you build trust with your potential customers by providing them with this additional content and notes are easy to share as posts on other business pages that you have "Liked as a Business Page". Use notes to post to Facebook groups you have joined as well. - and remember to use hashtags!
This lecture in addition to teaching the basic concepts of the sales funnel business model, also teaches the realities of how they are physically deployed to generate revenues online today. The conceptual model is simple, but today's physical implementations of it online due to the opportunities or "focal points" you now have available to you to sell on the Internet, distort the conceptual model somewhat. Watch the lecture to fully understand the new business paradigms that are causing new opportunities and changes to the sales funnel model on deployment.
Another method of building prospects at the top of your sales funnel is through creating a free or cheap online course that will attract people. This can become your Lead page give-away gift and it can ultimately also be a revenue generating source for your business as well. Watch this lecture to see how this strategy can benefit you.
Everyone is marketing products and content on YouTube these days. Here is a strategy that will allow you to both capture leads for your messaging platform and auto-responder programs and at the same time, get you Udemy students that you can market to as well from within the Udemy platform.
This lecture describes the various aspects contained within a messaging platform that you would build for your business and what their purposes would be. This includes sending e-mails, tracking opens and other relating message distribution statistics, managing messaging campaigns, and companies that should be looked at if you are looking to build in a messaging platform for your business.
Auto-Responders are critical for a successful business. Without them, you just won't have enough time in the day to get out the full range of correspondence you should be issuing to customers and potential customers so as to keep them happy and comfortable with their relationship with you. Auto-responders will help to ensure that correspondence gets out when it should and that your followers are regularly hearing from you so as to keep you in mind - which helps you to eventually sell products and services to them. Don't miss this one!
This is a very important lecture to get through. It provides the viewer with a large list of methods by which you can rapidly grow your e-mail subscribers. There are many ways to get subscribers online to become potential customers of your business and this lecture discusses some very good strategies in this regard that you can employ.
This is a very important lecture to get through. It provides the viewer with a large list of methods by which you can rapidly grow your e-mail subscribers. There are many ways to get subscribers online to become potential customers of your business and this lecture discusses some very good strategies in this regard that you can employ.
Customer retention is what it is all about. Learn how even you as a home based business can implement solid Customer Relationship Management techniques and strategies to maximize the retention of your viewers and followers so that when they are ready to buy something, they will still be there waiting to buy from you!
Webinars are a great way to bring people together and to generate sales of your products and services. View this video to learn which vendors provide the best Webinar products and also to get ideas as to how to find and attract participants to webinars you want to run.
This lecture first asks the question "Is paying for traffic the right move for your business? It discusses this at some length giving you thoughts to ponder as you decide whether or not to spend money on website and blog site promotion. Then, the lecture moves on to discuss good options for you under the assumption that this is an important thing to do in your situation. The lecture is important to view for both reasons. One to help you decide on whether or not to do it, and secondly, if doing it, how to spend your money wisely.
Publishing articles that you write online can have several benefits to you. First, it gains you recognition and exposure as a writer. Then, as your articles get distributed and posted by news and other agencies online, it gets you back links to your web and/or blog site. As people read your articles, they may even contact you to do some contract work for them as well. Lastly and not to be forgotten, you can use your written articles as a springboard to writing a book or E-book. This gives you even more back links, further improves your credibility as an author and provides you with another revenue source online.
YouTube in and of itself does not earn you any money - they do not send you any payments at all as you put content on their platform. However, indirectly, you can make a lot of money online because of this content. This lecture discusses where and how YouTube videos can actually lead you to receive significant online incomes.
This is an independent website to the Amazon empire but it is the largest "everything Kindle" site on the Internet. Primarily a series of forums that you can post to, it is an absolutely great place for an author to remain active and promote a book. Be sure to view this lecture - it is worth money to you.
Get Pinterest working for you - use it to build out awareness for your brand and to market your products, sending people directly to your website to make purchases. Learn how to integrate "Rich Pins" into your website to stand out on Pinterest and build even greater traffic flows to your site. Watch this video to learn how to do it.