Digital Marketing Ultimate Course Bundle - 13 Courses in 1

Define a sales funnel and how it moves traffic from awareness to paying customers, capturing top-of-funnel leads and building trust and credibility.

Build trust and convert leads by nurturing them through a value-driven sales funnel that delivers credibility, adapts to purchase cycles, and increases lifetime value.

Explore the three phases of a sales funnel—top of funnel, middle of funnel, bottom of funnel—using value-driven content, gentle offers, and social proof to move prospects toward purchase.

Identify the four sales funnel stages—awareness, interest, decision (desire), and action—and learn how to move prospects with advertising, social media, lead magnets, credible content, and a clear call to action.

Macro conversions represent the primary sale goal in the sales funnel, such as a purchase on an e-commerce site, while micro conversions are the steps toward that purchase.

Explore market sophistication, the level of market awareness described by Eugene Schwartz in Break Through Advertising, and its impact on copywriting and psychology.

Explore the five stages of market sophistication, from unaware to most aware, and learn how prospect knowledge shifts what they want, including price, the right solution, and a unique mechanism.

Differentiate a sales funnel from a sales pipeline. A funnel guides prospects through stages toward customers; a pipeline tracks those who opt in or request a demo through next steps.

Discover the three-step local business sales funnel: ad, landing page, and thank-you page. It uses discount offers, fast follow-up within 15 minutes, and scheduling to convert leads into appointments.

Learn the four-step digital product sales funnel: ad to a landing page with a lead magnet, a low-cost one-time tripwire, then high-ticket coaching or consulting, ending with a thank-you page.

Create a high-value lead magnet that solves a specific problem and captures email leads. Use clear value and a strong call to action to move prospects through the funnel.

Master the five must-have landing page elements: unique selling proposition, main and supporting headlines, reinforcing statement, and closing argument—plus hero shot, benefits, social proof, and a clear call to action.

Discover landing page design with ClickFunnels, lead magnets, and lead capture forms, plus metadata and tracking codes to optimize conversions and email autoresponder sequences.

Explore the ClickFunnels marketplace to discover done-for-you funnels, templates, and expert consultants, with examples like product launch and squeeze page funnels, plus email sequences and abandoned cart sequences.

Master key sales funnel metrics to track leads, conversions, and opportunities across the buyer journey, measure average deal size and sales cycle, and optimize top-line results.

Define your target audience and decision makers to tailor your marketing. Differentiate with a unique mechanism and competitive advantage, then choose a cold-email led strategy to secure meetings.

Explore how organizational hierarchy shapes outreach, from c-level to VPs, directors, managers, and individual contributors. Learn to use top-level emails to route inquiries down to the right contact.

Develop your ideal customer by researching who they are and their pain points to tailor messaging, business development strategy, and sales strategy using Facebook audience insights, Reddit, Quora, and Google.

Learn the multi-stage sales process from lead generation through two-call closes, including cold email outreach, discovery calls, presentations, and credibility-building case studies.

Define goals, objectives, and outcomes with practical examples. Translate broad goals into specific objectives and measurable outcomes to improve planning and results.

learn to set smart goals with a clear process: define specificity, measurable milestones, attainable steps, realistic resources, and timely deadlines to achieve precise outcomes.

Explore a three-path cold email system—manual search, purchased lists, and Upwork contractors—that cleans data, automates follow-ups, and aims to book discovery calls.

Learn to manually find and compile a company email list using Google and directories like YellowPages, Crunchbase, and AngelList, then personalize outreach to targeted prospects.

Find bulk company email lists and build customized industry-specific lists with providers like us company leads dot com. Verify emails to reduce bounces, avoid spam traps, and protect sender reputation.

Learn how to post a targeted Upwork job to hire freelancers who deliver a 50-contact sample and a tailored US credit repair business lead list with relevant fields.

Learn how to locate and verify anyone’s email using LinkedIn-based tools, mail tester, and email hunters, then export or scrape contact data for targeted prospecting.

Discover a free CRM that lets you import leads from Google Sheets, manage contacts, organizations, tasks, opportunities, and projects, and track a funnel from discovery to video analysis and close.

Compose cold emails from your domain with a concise signature, Huffington Post social proof, and personalized focus on the recipient's gains, avoiding attachments and calendar links.

Ask open-ended questions in emails to qualify prospects, discuss capacity and sourcing, and explore outsourcing or automated systems, while keeping the conversation natural and focused on how, what, and where.

Identify bad prospects who demand full control, excessive references, and price-focused conversations, vs good prospects who express capacity, alignment with your process, and a win-win approach.

Learn effective email responses for interested prospects, objections, pricing questions, and scheduling discovery calls, including presupposing interest and positioning yourself as the alpha to guide the conversation.

Explore 13 cold email templates to book appointments, using problem-solution structures, unique value propositions, and evidence-backed results to engage the right contacts in your industry.

Set up an email campaign with milkshake, verify and clean lists, personalize messages with name tags and dynamic subject lines, and schedule follow-ups at optimal times.

Schedule prospect discovery calls by creating calendar invites with correct time zones, set three reminders, book 24–48 hours ahead for research, and confirm contact details.

Learn how a call booking software streamlines scheduling, conveys professionalism, and prequalifies prospects with custom questions. Integrate calendars, customize notifications, and manage availability to optimize your sales funnel.

Automate outreach and follow-ups with milkshake and follow up tools, using templates, open-tracking, and Gmail-based timed sequences to convert leads.

Master the Facebook ads module, covering overview, profitable ad formula, influence principles, value ladder, market sophistication, foundations like pixel setup and policy, and optimization with custom and lookalike audiences.

Understand Facebook ads as laser targeted digital billboard advertising, using interests, age, location, and Facebook pixel data to retarget and reach ideal customers.

discover a six-step local Facebook ads formula: unique hook, irresistible offer, compelling copy, eye-catching visuals, precise targeting, congruent landing page, and automated backend follow-up.

Implement an engagement branding campaign to build brand awareness and provide value. Retarget engaged users with a conversion or lead form offer via the Facebook pixel for higher conversions.

Explore the seven principles of influence: social proof, liking, authority, reciprocity, consistency, scarcity, and curiosity, and learn how emotion and outside input shape buying decisions in ads.

Explore the value ladder and value letter: start with a low-cost or free offer to attract customers, then upsell services to maximize lifetime value.

Explore core digital marketing KPIs, including CPA (cost per lead), CPC, CTR, CPM, conversion rate, return on ad spend, and ROIC, with formulas for ad spend and revenue.

Set up the Facebook business manager as your hub to manage ad accounts, pages, and access for clients and outsourcing teams, and track with audiences and pixels.

Discover how to create campaigns, ad sets, and creatives in the Facebook Ads Manager, optimize targeting and budget, and leverage pixels for traffic, engagement, and conversions.

Learn to set up the Facebook pixel, install it on your website and landing pages, and track leads, conversions, and custom audiences for retargeting.

Learn to access and analyze competitors' Facebook ads using page transparency and ad library to identify effective ad types and variations for your campaigns.

Review the Facebook advertising policy overview to understand ad review, disapproval, and restricted content. Learn to craft indirect copy and avoid precise targeting or income claims to keep ads compliant.

Launch a traffic campaign from A to Z, targeting a 10 mile radius audience aged 25 to 60. Monitor CPC and landing page views at 72 hours to optimize.

Set up and optimize ad budget and scheduling for max impressions and engagement. Start with a $10 daily budget, run continuously for local services, and review metrics after 3–4 days.

Learn to run a Facebook conversion campaign by installing the pixel and lead custom conversion, optimizing for link clicks for 20–30 clicks over three days, then switch to lead conversions.

Learn to set up conversion campaigns after gathering pixel data from traffic, engagement, and lead campaigns, then target custom and lookalike audiences for higher conversions.

Set up an engagement ad to build social proof and warm audiences by targeting post engagement and page likes, creating custom and lookalike audiences with a ten-dollar daily budget.

Stack traffic and engagement campaigns by running the same ad in both, to maximize link clicks, social proof, and leads across a shared audience.

Learn to set up a Facebook lead generation campaign using the lead form to collect first name, email, and phone numbers from local audiences, with privacy policy and thank-you pages.

Create high-quality video views ads with premade templates for quick results. Learn retargeting strategies, through-play optimization, and pixel setup using a dental implant video as a case.

Learn to run Facebook ads for ecommerce and dropshipping by leveraging audience insights, precise targeting age, gender, interests, and hyper-targeted custom audiences sourced from competitor pages and emails via Melba's.

Use Facebook audience insights to build audience buckets for a bodybuilding supplement, targeting men 25 to 40 in the US, and refine with affinity, devices, and related pages.

Apply the eight life forces and neuromarketing insights to craft specific, visual ad copy that creates a mental movie, triggering tension, desire, and action to get results for any niche.

Discover seven Facebook ads copywriting templates built on clear structures, tailored to warm and cold audiences, emphasizing positive messaging, social proof, urgency, and compliant calls to action.

Learn how to structure and name Facebook ad campaigns across campaign, ad set, and ad levels, using clear offers, objectives, audiences, and creative details for accurate reporting.

Structure and name Facebook ad campaigns, ad sets, and ads with clear templates. Define targeting and offers, such as Seattle ages 35–60 for dental implants, to optimize engagement and conversions.

Explore Facebook campaign budget optimization (CBO) and learn how setting budgets at the campaign level automates allocation across ads and ad sets to maximize conversions and return on ad spend.

Stay top of mind with Facebook retargeting by reaching people who visited a page but didn’t convert, using the pixel to build custom audiences and offer discounts that drive conversions.

Create custom seed audiences from landing pages and video views to build lookalikes. Optimize Facebook retargeting with 1–2% and 60–90 day windows.

Learn to create lookalike audiences on Facebook by building seed custom audiences from video views or customer lists, then generate 1–3 percent lookalikes to reach similar new customers.

Explore best types of retargeting audiences, including two percent and ninety day landing page retargeting, video view-based lookalikes, lead form audiences, and seed audiences to create scalable lookalikes.

Upload a customer list to create a custom audience and generate a look-alike audience to expand reach; target current patients with re-engagement offers and new prospects with brand-aware messaging.

Unlock hidden audience features in Facebook ads by using the ad interest pro tool to expand detailed targeting beyond built-in options, demonstrated with golf interests and 432 audience options.

Analyze Facebook ad metrics such as leads, link clicks, video views, impressions, frequency, cost per lead, cost per result, CTR, CPM, and budget to optimize campaigns and avoid audience fatigue.

Learn to run Facebook ads split tests by isolating a single variable—such as audience, placement, delivery optimization, or creative—using the ad manager, to compare performance and identify the highest return.

Scale Facebook ads by duplicating profitable assets and applying small modifiers, testing different images and audiences to restart the algorithm and reach new segments.

Explore the Facebook ads return on ad spend calculator to estimate leads, clicks, conversions, and sale value. Apply return on ad spend scenarios across industries for client presentations and screenshots.

Explore Facebook Messenger chatbots as a new, powerful digital marketing tool that automatically subscribes users and nurtures audiences through automated sales, customer service, and personalized interactions.

Explore the ManyChat bot builder overview, covering audience management, live chat, growth tools, broadcasts, automation flows, keywords, and sequences to nurture subscribers and drive engagement.

Create a main menu for a restaurant chatbot by adding a menu and hours of operation, publishing the menu, and testing it with a test button to verify display.

Set up a default reply for your messenger chat bot using the edit flow, directing users to a website or specific actions, and include a talk to human option.

Configure the welcome message your bot shows when a prospect first interacts on a Facebook page. Preview the default settings, live chat routing, emojis, and typing indicators before publishing.

Learn how to set up keywords that trigger automated actions, such as menu replies and unsubscribe, and direct users to menus or product galleries with buy now options.

Learn how to use tags to segment subscribers by their actions across sequences, like downloads or purchases, and filter audiences to tailor further messages.

Learn how to set up and customize the bar growth tool at the top of your site, including colors, messaging, display timing, and opt-in actions.

Learn to configure slide-in growth tool, customize opt-in messages and visuals, and set triggers like exit intent or scroll percentage to drive leads to a lead magnet and thank-you page.

Explore modal and page overlays, including full-page takeovers and exit-intent popups, and learn how to customize content, colors, and embed setup to capture visitors before they leave.

Create and customize a real landing page with an opt-in funnel, add images or videos, and drive traffic to collect visitor information.

Learn how embeddable widgets on your site boost engagement by configuring blue backgrounds, large buttons, opt-in messages, and bot-driven sequences that guide questions and schedule appointments.

Explore how sequences function as email autoresponders, delivering scheduled content and value to nurture leads. Use sequences to position products and trigger actions like scheduling appointments or webinar registrations.

Outline Google ads types, including search ads for local businesses, compare to Facebook ads, and explain the campaign hierarchy from ad accounts to conversion tracking.

Master Google ads keyword types and match types to target searches. Build keyword ad groups with synonyms, craft compelling headlines, and optimize landing pages for a high quality score.

Create a Google Ads account in expert mode, set up lead conversions, and install the global site tag with conversion pixels on landing and thank-you pages.

Create a Google Ads campaign for crawl space services by selecting leads, targeting the search network in Seattle, and structuring ad groups with targeted keywords and compelling headlines.

Master keyword research for Google Ads by building single keyword ad groups, analyzing top level keywords like crawl space cleaning and attic insulation, using Keyword Planner and negative keywords.

Explore an advanced keyword research strategy that analyzes competition to surface crawlspace, insulation, crawlspace repair, and basement waterproofing terms for targeted ads and search engine optimization.

Discover google ad extensions that add extra information below ads, such as callout and site link extensions, a phone number, hours, and testimonials to boost clicks and differentiate local businesses.

Install Google Analytics on your website to reveal traffic sources, keywords, and demographics. Use this data as a foot in the door offer for clients, and verify installation on WordPress.

Learn to craft Google ads copy by studying top competition, choosing keywords and angles, writing varied headlines, and testing ads to boost click-through rate and conversions for crawl space cleaning.

Analyze search terms after weeks of ads to optimize keywords, raise bids on top queries like crawl space cleaning experts, and prune underperformers to lower cost per click.

Discover how to create Google Ads remarketing by linking Google Analytics, configuring audience sources, and pushing audiences to Google Ads. Target all users or landing page visitors for local campaigns.

Use keyword planner to forecast search volume, estimate leads and cost per lead, and set a data-driven Google Ads budget with optimization.

Discover how search engine optimization boosts website traffic through organic search by improving page titles, URLs, content, images, and headings, enabling Google to crawl, index, and rank your pages.

Compare seo and paid ads as a patient long-term strategy that yields free traffic from top Google rankings, while paid ads require ongoing spend and testing.

Discover how Google ranking relies on domain authority and link credibility, anchor text diversity, on-page keywords, and social signals to boost a specific page's search standing.

Discover how Google's top ranking factor hinges on high-quality, relevant links from trusted sources, building site authority through diverse, credible backlinks and natural anchor text.

Learn how long-form, image- and video-rich how-to guides of 2,500 words deliver better user experience and higher rankings, then audit top competitors' content, layout, and on-page elements to outrank them.

Improve Google ranking by optimizing page speed, mobile usability, and user experience; reduce image sizes and use plugins to speed up load times, boosting page views and reducing bounce.

Boost your Google SEO ranking by optimizing your page title and meta description to drive higher click-through rates, signaling popularity to rank in the top listings.

Enable https with an SSL certificate to improve Google rankings. Avoid http and unsecured sites, since lack of SSL signals untrustworthiness amid data breaches and harms ranking.

Explore the types of search intent—navigational, informational, and transactional—and how keyword research guides users from information gathering to a buying decision.

Learn a practical local roofing keyword research workflow for Seattle, using keywords everywhere and keyword planner to find roof repair and roofing terms, assess competition, and build SEO-friendly page structure.

Discover advanced keyword research by understanding search intent types—informational, buyer, and by-now—then build siloed top-level categories like chocolate with linked supporting pages to pass SEO juice.

Perform competitive analysis to reverse engineer top rivals' rankings by examining backlinks, anchor text, domain authority, and site structure for local roofing keywords like roof repair Seattle.

Learn how to build a silo-based site structure and interlinking strategy for local, e-commerce, and national keyword sites to boost authority and credibility through category pages, reviews, and supporting articles.

Learn on-page optimization by structuring a local roofing site with optimized page titles and city pages like Seattle roofing, Bellevue roofing, and Tacoma roofing, targeting specific pages.

Master advanced on-page seo for a Seattle dental implants page by optimizing titles, headers, content, alt text, maps, and lsi keywords.

Set up a new page with optimized page title and URL structure, target local keywords like Seattle roofing contractor, and organize content with headings and a map for SEO.

Discover where to source content, leverage rewriting services to create unique articles, and optimize site structure with interlinked pages to improve local, national, and international rankings.

After optimizing on-page elements, keywords, and interlinking, acquire backlinks from resources like People's Web 2.0 and Ranko, using guest niche placements and broken-link reclamation to boost authority.

Master national seo for ecommerce by optimizing category pages and product titles, focusing on dog t shirts keywords, on-page elements, and backlinks.

Learn how to rank your local business at the top of Google using a holistic local seo strategy, focusing on on-page elements, outbound and internal links, citations, and powerful backlinks.

Improve Google map rankings by optimizing local citations with accurate name, address and phone number, ensuring consistent listings and reviews, and boost authority by buying backlinks from Web 2.0 Ranko.

Leverage LinkedIn, the world’s largest business professional network, to attract prospects, hire top talent, and boost your brand through B2B content distribution and sales navigator insights.

Explore the LinkedIn interface, including home, my network, messages, and the news feed. Learn a three-step outreach funnel with indirect and semi-direct methods, posting, and privacy settings, plus ProFinder.

navigate linkedin marketing solutions to create paid ads—sponsored content, sponsored email, video ads, text ads, and dynamic ads—to generate leads, drive website traffic, and build brand awareness.

Learn to create a LinkedIn company page with industry, size, cover, and tagline, and use content curation tools like buffer or hootsuite to automate updates.

Join relevant LinkedIn groups to engage your target market, add value, and build relationships, then create groups or promote your site, sales funnel, and opt-in pages via outreach.

Optimize your LinkedIn profile to show who you are and what you offer. Pair a professional headshot with a custom banner to boost lead flow.

Create a benefit driven, outcome oriented headline that tells visitors what you do, how you help your target audience, and the mechanism you use.

Craft a concise profile summary that clearly states who you help, how you help them, and a compelling problem-solution narrative with a clear call to action.

Explore LinkedIn lead generation through a three-step sales funnel that prioritizes relationship-building, engagement, and value over hard selling, with both indirect and semi-direct approaches.

Discover a three-step LinkedIn sales funnel that starts by connecting with the target market in their industry, provides value, and asks for a phone call, using non-sales, conversational templates.

Master the three-step indirect LinkedIn sales funnel. Send a simple connection message, follow up after five to seven days, then share value and invite a brief call without selling.

Learn a three-step LinkedIn semi-direct sales funnel: connect, ask a simple business question, then share value content while your profile does the selling.

Master LinkedIn basic search for prospecting by applying location and specialty filters (dentists, optometrists) in the United States or Seattle. Use Sales Navigator to unlock more profiles and expand outreach.

Leverage LinkedIn Sales Navigator to supercharge prospecting, see more profiles, and manage leads with CRM integration, using advanced searches by keywords, geography, industry, revenue, with a free 30-day trial.

Explore how to use LinkedIn sales navigator to generate leads and target audiences with advanced filters and boolean searches, and automate outreach with Linked Helper.

Position yourself as a trusted authority on LinkedIn by posting curated, high-quality content and leveraging Q and Buffer to auto-populate and schedule posts, building instant credibility.

Explore the lean web design business model you can run from anywhere with five essentials: hosting, email, logo, booking software, and a phone.

Learn the difference between web design and web development, distinguishing aesthetic and usability aspects from the coding behind the scenes that makes a site function.

Understand the two main types of web design projects—templates and custom built sites. Templates offer the quickest, cost-effective path to profit with easy installation and minor customization.

Discover upsell opportunities beyond web design, including hosting, search engine optimization, content marketing, paid ads, reputation management, and referral partnerships to grow client value.

Outsource and upsell digital marketing through a white-label platform, DashClicks, handling Google and Facebook ads, seo, and funnels under your brand. It covers pricing, setup fees, monthly retainers, minimum terms of three months for ads and six months for seo, and quick onboarding with a dedicated Slack team.

WordPress is the most recommended website builder for marketing agencies, offering easy use and deep customization via plugins. It supports outsourcing work and outperforms Wix, Squarespace, Shopify, and Joomla.

Discover where to find done-for-you website templates and WordPress themes for local businesses, then set up, customize, and sell them via Fiverr and Template Monster for upfront profits.

Discover a secret tool that builds local business websites in 10 seconds using templates, auto-filled client data, and on-page optimization, with instant notifications for outreach.

Position yourself as the expert web designer by sharing template-based site examples and case studies to demonstrate credible results to prospective clients.

Discover how to find clients using Yellow Pages and Google, identify underdeveloped painting contractor sites, and pitch modern, high-conversion websites with clear calls to action.

Compare pricing and packaging for custom built websites vs free templates, reveal how perception shapes value, and outline typical pricing structures, upfront payments, hourly rates, and maintenance options.

Explore free project management tools with kanban boards, tasks, subtasks, client collaboration, and calendar integration to track projects without upfront costs.

Learn to set up a WordPress website for beginners, including selecting a domain, choosing hosting, installing an ssl certificate, and exploring plugins, themes, and templates.

Search for an available domain on Namecheap, add it to your cart, and purchase with PayPal or a credit card to add it to your domain list.

Discover where to buy hosting after you obtain a domain and compare shared hosting options. Choose annual or monthly plans and set up hosting with Namecheap’s email and name servers.

Update your name servers to connect a domain with hosting using a step-by-step example, selecting name servers from your domain list and choosing Namecheap web hosting.

Sign up for hosting with Namecheap and install WordPress via cPanel scripts, then choose your domain, set a site name, and create admin credentials, with details emailed.

Learn to optimize WordPress settings by switching permalink to post name for clean, seo-friendly URLs, set general settings for a Seattle yoga studio, and review moderation and media basics.

Learn how to configure WordPress widgets to build a sidebar with posts, categories, and various tools such as recent posts, search bars, custom HTML, images, and a calendar.

Create and manage WordPress posts for a blog, organize with categories and tags, and avoid Google indexing to prevent duplicate content. Upload and manage media images and stock photos.

Install a WordPress marketing agency theme, customize header and logo, configure homepage sliders, and build pages for about us and services, including media uploads and previews.

Install and activate the Astra local business theme, enable the Astra starter sites plugin to access multiple template sites, then delete existing pages to start fresh.

Learn to access free website types by navigating appearance, selecting elementary, and choosing from free sites, while noting that agency sites may cost money.

Walk through a WordPress plumber business theme that auto-installs plugins and imports a ready-made local business site with pages like about us, services, testimonials, blog, and contact.

Update the homepage by navigating to customize, then layout, then header; set the site identity with logos, and display Seattle plumbing experts and roofing contractor in Seattle, then publish.

Set up and customize site menus, add links or pages such as a portfolio, and place items in navigation and footer, including terms, privacy policy, and a phone number.

Use Elementor to edit the home page, setting H1 and H2 headings with keywords for Seattle plumbing. Include a clear call to action, a quote form, and updated contact details.

discover a drag-and-drop editor for Elementor elements, placing text and blocks with simple drag actions. adjust alignment and style options, explore two-column layouts, and publish quickly with a free tool.

Set up a contact form on the contact page using contact form 7. Copy the provided code, update the page, and preview changes to see a nicely styled form.

Learn to automatically generate privacy policy and terms of service pages with auto terms by answering quick questions about country, user accounts, and contact details.

Set up the footer menu to include the privacy policy and terms of service at the bottom, and verify the primary footer displays them.

Install the Yoast SEO plugin on your WordPress site and configure the general settings. Set taxonomy options to avoid indexing categories and tags, prevent duplicate content, and disable archives.

Set the static home page, edit the front page title, and craft a keyword-driven meta description to boost Seattle plumbing relevance in Yoast on-page optimization.

Apply on-page seo techniques to WordPress pages by crafting title optimization and using keywords like Seattle dental implants, and structuring headings and content for better ranking.