Define a sales funnel and how it moves traffic from awareness to paying customers, capturing top-of-funnel leads and building trust and credibility.

Identify the four sales funnel stages—awareness, interest, decision (desire), and action—and learn how to move prospects with advertising, social media, lead magnets, credible content, and a clear call to action.

Discover the three-step local business sales funnel: ad, landing page, and thank-you page. It uses discount offers, fast follow-up within 15 minutes, and scheduling to convert leads into appointments.

Explore the ClickFunnels marketplace to discover done-for-you funnels, templates, and expert consultants, with examples like product launch and squeeze page funnels, plus email sequences and abandoned cart sequences.

Define your target audience and decision makers to tailor your marketing. Differentiate with a unique mechanism and competitive advantage, then choose a cold-email led strategy to secure meetings.

Learn to manually find and compile a company email list using Google and directories like YellowPages, Crunchbase, and AngelList, then personalize outreach to targeted prospects.

Compose cold emails from your domain with a concise signature, Huffington Post social proof, and personalized focus on the recipient's gains, avoiding attachments and calendar links.

Identify bad prospects who demand full control, excessive references, and price-focused conversations, vs good prospects who express capacity, alignment with your process, and a win-win approach.

Learn effective email responses for interested prospects, objections, pricing questions, and scheduling discovery calls, including presupposing interest and positioning yourself as the alpha to guide the conversation.

Explore 13 cold email templates to book appointments, using problem-solution structures, unique value propositions, and evidence-backed results to engage the right contacts in your industry.

Set up an email campaign with milkshake, verify and clean lists, personalize messages with name tags and dynamic subject lines, and schedule follow-ups at optimal times.

Explore core digital marketing KPIs, including CPA (cost per lead), CPC, CTR, CPM, conversion rate, return on ad spend, and ROIC, with formulas for ad spend and revenue.

Set up the Facebook business manager as your hub to manage ad accounts, pages, and access for clients and outsourcing teams, and track with audiences and pixels.

Learn to run a Facebook conversion campaign by installing the pixel and lead custom conversion, optimizing for link clicks for 20–30 clicks over three days, then switch to lead conversions.

Learn to set up a Facebook lead generation campaign using the lead form to collect first name, email, and phone numbers from local audiences, with privacy policy and thank-you pages.

Create high-quality video views ads with premade templates for quick results. Learn retargeting strategies, through-play optimization, and pixel setup using a dental implant video as a case.

Use Facebook audience insights to build audience buckets for a bodybuilding supplement, targeting men 25 to 40 in the US, and refine with affinity, devices, and related pages.

Discover seven Facebook ads copywriting templates built on clear structures, tailored to warm and cold audiences, emphasizing positive messaging, social proof, urgency, and compliant calls to action.

Learn how to structure and name Facebook ad campaigns across campaign, ad set, and ad levels, using clear offers, objectives, audiences, and creative details for accurate reporting.

Explore Facebook campaign budget optimization (CBO) and learn how setting budgets at the campaign level automates allocation across ads and ad sets to maximize conversions and return on ad spend.

Stay top of mind with Facebook retargeting by reaching people who visited a page but didn’t convert, using the pixel to build custom audiences and offer discounts that drive conversions.

Upload a customer list to create a custom audience and generate a look-alike audience to expand reach; target current patients with re-engagement offers and new prospects with brand-aware messaging.

Analyze Facebook ad metrics such as leads, link clicks, video views, impressions, frequency, cost per lead, cost per result, CTR, CPM, and budget to optimize campaigns and avoid audience fatigue.

Explore Facebook Messenger chatbots as a new, powerful digital marketing tool that automatically subscribes users and nurtures audiences through automated sales, customer service, and personalized interactions.

Set up a default reply for your messenger chat bot using the edit flow, directing users to a website or specific actions, and include a talk to human option.

Configure the welcome message your bot shows when a prospect first interacts on a Facebook page. Preview the default settings, live chat routing, emojis, and typing indicators before publishing.

Learn how to set up and customize the bar growth tool at the top of your site, including colors, messaging, display timing, and opt-in actions.

Explore modal and page overlays, including full-page takeovers and exit-intent popups, and learn how to customize content, colors, and embed setup to capture visitors before they leave.

Learn how embeddable widgets on your site boost engagement by configuring blue backgrounds, large buttons, opt-in messages, and bot-driven sequences that guide questions and schedule appointments.

Outline Google ads types, including search ads for local businesses, compare to Facebook ads, and explain the campaign hierarchy from ad accounts to conversion tracking.

Master Google ads keyword types and match types to target searches. Build keyword ad groups with synonyms, craft compelling headlines, and optimize landing pages for a high quality score.

Create a Google Ads account in expert mode, set up lead conversions, and install the global site tag with conversion pixels on landing and thank-you pages.

Discover how Google's top ranking factor hinges on high-quality, relevant links from trusted sources, building site authority through diverse, credible backlinks and natural anchor text.

Learn how long-form, image- and video-rich how-to guides of 2,500 words deliver better user experience and higher rankings, then audit top competitors' content, layout, and on-page elements to outrank them.

Improve Google ranking by optimizing page speed, mobile usability, and user experience; reduce image sizes and use plugins to speed up load times, boosting page views and reducing bounce.

Master national seo for ecommerce by optimizing category pages and product titles, focusing on dog t shirts keywords, on-page elements, and backlinks.

Learn to create a LinkedIn company page with industry, size, cover, and tagline, and use content curation tools like buffer or hootsuite to automate updates.

Craft a concise profile summary that clearly states who you help, how you help them, and a compelling problem-solution narrative with a clear call to action.

Master the three-step indirect LinkedIn sales funnel. Send a simple connection message, follow up after five to seven days, then share value and invite a brief call without selling.

Leverage LinkedIn Sales Navigator to supercharge prospecting, see more profiles, and manage leads with CRM integration, using advanced searches by keywords, geography, industry, revenue, with a free 30-day trial.

Explore the lean web design business model you can run from anywhere with five essentials: hosting, email, logo, booking software, and a phone.

Outsource and upsell digital marketing through a white-label platform, DashClicks, handling Google and Facebook ads, seo, and funnels under your brand. It covers pricing, setup fees, monthly retainers, minimum terms of three months for ads and six months for seo, and quick onboarding with a dedicated Slack team.

Discover where to find done-for-you website templates and WordPress themes for local businesses, then set up, customize, and sell them via Fiverr and Template Monster for upfront profits.

Position yourself as the expert web designer by sharing template-based site examples and case studies to demonstrate credible results to prospective clients.

Compare pricing and packaging for custom built websites vs free templates, reveal how perception shapes value, and outline typical pricing structures, upfront payments, hourly rates, and maintenance options.

Explore free project management tools with kanban boards, tasks, subtasks, client collaboration, and calendar integration to track projects without upfront costs.

Discover where to buy hosting after you obtain a domain and compare shared hosting options. Choose annual or monthly plans and set up hosting with Namecheap’s email and name servers.

Update your name servers to connect a domain with hosting using a step-by-step example, selecting name servers from your domain list and choosing Namecheap web hosting.

Create and manage WordPress posts for a blog, organize with categories and tags, and avoid Google indexing to prevent duplicate content. Upload and manage media images and stock photos.

Learn to access free website types by navigating appearance, selecting elementary, and choosing from free sites, while noting that agency sites may cost money.

Walk through a WordPress plumber business theme that auto-installs plugins and imports a ready-made local business site with pages like about us, services, testimonials, blog, and contact.