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Digital Marketing: Target Audience, STP & Brand Storytelling
Rating: 4.4 out of 5(80 ratings)
2,525 students

Digital Marketing: Target Audience, STP & Brand Storytelling

Identify your target audience and market & Leverage an effective communication strategy to hook your audience in
Created byStella Chrysaki
Last updated 8/2022
English
English [Auto],

What you'll learn

  • Segmentation, Targeting and Positioning basics
  • How to find your target audience in 6 simple steps
  • Brand storytelling basics and how to use it in your communications strategy
  • 9 Effective storytelling strategies you can start using today
  • You'll be able to run successful and cost effective marketing campaigns
  • You'll learn how to create a memorable brand

Course content

3 sections • 10 lectures • 34m total length

  • What is STP marketing model1:48

    Explore the STP marketing model, a three-step process of segmentation, targeting, and positioning, to develop hybrid, targeted messaging that resonates with audience segments and drives cost-efficient, personalized buying decisions.

  • Benefits of STP model2:39

    Apply the STP model—segmentation, targeting, and positioning—to boost campaign efficiency and relevance, reduce marketing costs, increase sales, and gain deeper customer insights.

  • STP model breakdown5:09

    Explore the segmentation, targeting, and positioning model by analyzing geographic, demographic, psychographic, and behavioral segmentation, then apply targeting and positioning to identify valuable customers and craft differentiated messaging.

Requirements

  • Attention during lectures and eager to learn
  • Internet connection and computer

Description

In this course you will work out how to segment, target, position your brand, how to define your audience and how to use brand storytelling to hook your audience in, through a journey that they're invested in. In other words you will have a better understanding at who you are trying to target and how to best target them.


You've probably come across this quote before:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

But have you ever considered how do you make people feel?

Brand storytelling is the art of connecting the hearts and minds of your audience to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence.


In an ideal world, everyone would be interested in purchasing your product or service, but to define your target market as "everyone" it’s not wise, and it does a disservice to your actual target market; by over-widening your scope, you fail to inform and educate your actual audience about how your product or service can improve their lives.

By the end of this class you'll have identified your audience and you'll have the knowledge to develop hyper-targeted positioning and messaging, and you will have 9 storytelling strategies ready to go, which translate into more effective marketing, relevant to your target audience.


In this class you'll learn:

  • What STP marketing is

  • Benefits and how it can be used

  • How to leverage it for your brand strategy

  • How to find your target audience

  • What is brand storytelling

  • Why is it so effective and how to leverage it

  • Brand storytelling strategies


This course is a beginners mini masterclass of Branding & Positioning. There’re much more things you are going to learn which I will teach you in upcoming sections.


Thank You For Enrolling in This Course

Who this course is for:

  • Marketers and businesses of all sizes
  • Brand and Business owners
  • Entrepreneurs
  • Anyone in the process of establishing their first business

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