Section 1: Strategy Planning
1: What is social media all about?
2: Current trends in Malaysia, 2020. What are the most common platforms and what are the latest marketing tactics being used in Malaysia?
3: Identify business objectives
4: Identify your target audience and creating your customer empathy map.
5: Content strategy, planning, and management. You will also create your content calendar.
Section 2: Creating the ad
1: Introduction about ads, budget, and KPIs
2: Designing basics, how to use Canva to design anything you want.
3: Video editing basics, how to use Canva to design your video.
4: Designing your first ad. Learn how to design according to Facebook policies.
5. Creating your first ad.
Section 3: Monitoring
1: How does your target audience respond to different ads? Learn how to not waste ad money!
2: Building a community. Learn how to build and increase your community.
3: Understanding Instagram Algorithm
4: Understanding basic insights and how to analyze and use those insights.