Digital Marketing Strategist. Unlock your career growth
What you'll learn
- Understand the fundamentals of digital marketing and how to develop a successful digital marketing strategy for your business
- Learn about the different channels of digital marketing, including SEO, PPC, social media, email marketing, and content marketing
- Gain hands-on experience in developing and implementing digital marketing campaigns through real-world projects and case studies
- Create the company's mission, and unique selling proposition
- Сonduct market research, identify your target audience, and create a content marketing plan
- Create and manage PPC campaigns
- Use social media to build brand awareness and drive website traffic
- Use analytics and data to measure the effectiveness of your digital marketing campaigns and make data-driven decisions
- Get a list of tips on how to find a job in digital marketing
Requirements
- No prior marketing knowledge and experience is required
- Completion of the practical tasks increases the effectiveness of this digital marketing course
Description
Do you want to become a full-fledged digital marketer and unlock your career? Need advice on how to get started? I want to help you achieve all your goals through online learning by providing you with 24/7 support during your studies and beyond. Your access to the course is for life.
This comprehensive course is designed to provide you with a solid understanding of digital marketing, knowledge of how to develop a successful strategy for your business, and tools to unlock your digital marketing career. In this course, I'll teach you the cornerstones of digital marketing and the major tactics of digital strategy.
This digital marketing training will cover every aspect of digital marketing:
Digital Marketing Strategy
Artificial Intelligence Marketing
Google Analytics
Website and Usability
Search Engine Optimization
Content Marketing Strategy
Social Media Marketing Strategy (SMM)
Email Marketing Strategy
Google Ads
Conversion Optimization (CRO)
Link Building
Targeted Advertising.
Throughout this course, you will work on real-world projects and case studies to gain hands-on experience developing and implementing a digital marketing strategy. Each section of this course is hugely interactive and provides information that will help you gain all the necessary skills for your career:
1. Theoretical Knowledge
You’ll get additional resources about digital marketing, social media marketing(SMM), SEO, email marketing, PPC, marketing analytics, data analytics, conversion rate optimization, targeted advertising, etc.
video lectures
lists of tools and books
presentations
vocabulary lists with key terms
tips and info about digital marketing trends
2. Practical Lessons
Learn the step-by-step process of how to market a business online from scratch across all major marketing channels. Follow the on-screen steps to achieve results at work, for your own business, or for your digital marketing clients.
screencasts
checklists
tests
quizzes
projects
homework
This digital marketing course is designed for both beginners with no prior experience in digital marketing as well as intermediate learners. Whether you are a small business owner, digital marketer, or marketing professional looking to expand your skills, this course will provide you with the knowledge and tools you need to succeed in the digital world.
After completing this digital marketing course, you will be able to confidently implement marketing strategies across all the major online marketing channels:
Create your company’s mission and unique selling proposition
Conduct market research to obtain critical information about your niche and the overall business landscape
Analyze your competitors and their digital marketing strategies
Identify your target audience to better understand your customers
Establish a KPI system
Use analytics and data to measure the effectiveness of your campaigns and make data-driven decisions
Find out more about valid reasons to replace GA4 with other analytics tools
Practice collecting and interpreting data with Piwik PRO, a GA4 privacy-friendly alternative
Construct a media plan and budget for key traffic channels
Set up and optimize your site for SEO and increase your website’s performance
Create the prerequisites for a website to be indexed by search engines and the importance of meeting these requirements.
Check for updates whether your website is being blocked, and steps to address potential issues.
Use strategies to remove the effects of filter algorithms from your website and regain search engine visibility.
Promote your website and improve its search engine ranking.
Improve your marketing processes with the help of the Rank Math plugin
Leverage successful practices employed by your competitors to enhance your own digital marketing efforts.
Handle HTTP status codes for a seamless user experience.
Redirect broken links to fresh ones using the AIOSEO plugin
Create user-friendly URLs that enhance both SEO and user experience.
Implement meta-robot tags, canonical tags, and hreflang attributes for better SEO management.
Understand markup and microdata and how they contribute to search engine visibility.
Optimize pagination, filtering, and sorting for improved user experience and SEO.
Perform device optimization strategies to ensure your website performs well on various devices, including mobile.
Develop a content marketing plan
Optimize your content to increase search engine visibility and attract more loyal customers
Create and manage your own PPC campaigns
Use social media to build brand awareness and drive website traffic
Create effective email campaigns and measure their performance
Harness the power of Chat GPT to streamline your digital marketing efforts
Create and configure a CRM system for efficient client management.
Explore contact management techniques, including adding, organizing, and categorizing contacts.
Personalize CRM systems by creating custom fields to gather specific client information.
Discover the power of pipelines for tracking and managing projects and workflows effectively.
Gain insights into project and client statuses by utilizing CRM reports.
Learn strategies to ensure your team adopts and effectively uses the CRM system.
Discover how CRM systems streamline sales processes, lead generation, and follow-ups, ultimately improving overall client satisfaction.
Learn how to create unique content and generate different types of new content with AI.
Implement AI-driven content creation strategies.
Master Upwork with comprehensive freelancing skills, including job searching, profile optimization, project management, and competitor analysis.
At the end of this in-depth digital marketing course, you will get a comprehensive list of tips on how to find a job in digital marketing:
Discover which digital marketing certifications you need and how to obtain them
Learn how to create a CV and which digital marketing skills you should include
Get hacks on how to improve your personal brand on social media and make your profiles more visible
Gain access to job search resources, such as career websites, job boards, and professional networking sites
Prepare for your successful virtual job interview and learn hacks for demonstrating your digital marketing expertise
Practice optimizing your digital marketing work by using CRM systems
Why should you start learning digital marketing with me?
I am the CEO of two global Digital Marketing Academies, WebPromoExperts, and Skillsbooster. Webpromo agency, which I am co-owner of, has Google Premier Partner and Facebook Marketing Partner status. We are industry experts with over 14 years of experience in online marketing.
My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified and many others.
We have launched more than 2K successful marketing strategies and marketing campaigns.
As a result of your hard work, you will receive a digital marketing certificate, which will be a shiny accolade to add to your CV. More than 190K satisfied students have already successfully completed this course and you can too!
What else will you receive when enrolling in this digital marketing course?
Lifetime access to the course and all updates
Personalized 24/7 support and answers to your questions
30-day 100% money-back guarantee
Are you ready to start your digital marketing journey?
Click the "Buy now" button to enroll in this digital marketing course, and I’ll see you soon at your first lecture!
Who this course is for:
- Everyone who wants to master online marketing, launch an effective digital marketing strategy, develop online businesses, and increase sales and profit.
- People who are interested in learning an online profession – This digital marketing course will allow you to gain the skills and digital marketing certification needed for a successful career in digital marketing.
- Marketers – This digital marketing training lets you extend your skills to include marketing in a digital context, allowing you to better serve your clients as a marketing specialist.
- Entrepreneurs – Entrepreneurs can use their new knowledge from this digital marketing bundle to run their own online digital marketing until they have the funds to hire a digital marketing specialist.
- Internet marketers - This course, created by industry experts, will help you ensure that your digital marketing skills are up-to-date and help you market yourself to clients, furthering your digital marketing career.
- SEO specialists - This complete digital marketing training will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.
- Content marketers - After completing this digital marketing course, you will learn how to create a content plan based on content marketing strategy. You will know how to work with keyword analysis tools, and based on data, create popular content that sells.
- SMM specialists - This online course will help you to build your social media presence, and make you a master of creating relevant content for your target audience and followers on media.
Instructors
Greetings! I am Anton Voroniuk, a seasoned Digital Marketing Expert with over 15 years of experience. As the CEO of Skillsbooster, a prestigious Digital Marketing Academy, and the CBDO of WebPromoExperts Digital Marketing Agency, I have dedicated my career to empowering beginners and experienced professionals in the ever-evolving field of digital marketing.
At Skillsbooster, we pride ourselves on creating and delivering exceptional digital marketing courses that cover a wide range of topics, including digital marketing strategies, artificial intelligence marketing, social media marketing, search engine optimization, content marketing, email marketing, web analytics, paid advertising, web design, and much more. Our commitment to providing high-quality education has led to over 500,000 digital marketing specialists successfully completing our online courses.
I am honored to be recognized as a Google Premier Partner, Facebook Marketing Partner, and TikTok Ad Partner. These partnerships reflect our expertise and dedication to staying at the forefront of digital marketing trends and technologies.
In addition to my roles at Skillsbooster and WebPromoExperts, I am also a Udemy Instructor Partner, ensuring that learners worldwide have access to comprehensive digital marketing training. Furthermore, I hold various credentials such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, and Search Ads360 Certified, obtained through my tenure as a Google Academy Agency Trainer.
My team and I are passionate about helping individuals like you achieve their goals through online learning. We provide round-the-clock support during your studies and beyond, ensuring that you receive personalized guidance and mentorship throughout your digital marketing journey.
I invite you to join our vibrant Community of Digital Marketing Experts. Together, we can unlock your potential and shape a successful future in the dynamic world of digital marketing.
Connect with me today and let's embark on this exciting journey together!
I am dedicated to providing students with high-quality courses that help them achieve their goals. With my expertise in digital marketing, I am committed to creating engaging and effective course materials that cater to different learning styles and abilities. With my passion for teaching and my strong communication skills, I am here to support and guide my students every step of the way.
Hello! I am Vlad Bogutskiy!
I am the founder of B91 Targeting Agency. I have 8+ years of experience in social media marketing, targeting, and I've taught SMM for 4+ years. I am also a teacher at WebPromoExperts, the most prominent digital marketing academy in Ukraine.
I was the head of SMM at Linia, which is one of the biggest EVA store chains in Ukraine. Talking about digital marketing is something that I really enjoy. I'm frequently a guest speaker at big marketing conferences such as I-Marketing ua, WebPromo Experts, and SMM Rocks.
Some of my clients include Cambridge University, Lexus, and Kraina. I worked with English Club TV as a Head of Internet Marketing and grew the channel to over 1,200,000 subscribers.
I love to share my knowledge and expertise in Social Media Marketing, and I love to see my students grow professionally.
My name is Oleksii Serhienko, and I am the owner of KPD Media Digital Agency. My team specializes in web design and illustration.
We started to promote our services on Upwork from scratch and have already realized more than 100 projects. Now, we are successfully functioning only with Upwork clients.
I've spent years honing my skills and want to share that expertise with you. Together, we'll explore new horizons, acquire valuable skills, and reach new heights. Let's embark on this exciting educational adventure!