Digital Marketing Strategy for Managers
What you'll learn
- Search engine optimisation (SEO)
- Relationship between social media, e-commerce and websites
- Free aspect of digital marketing
- Familiarity with social media, website browsing and on-line buying
- Basic Understanding of business strategy
A time-saving, visual explanation of the major aspects of online marketing for the non-technical, busy manager. SEO and Cost per Click advertising are presented by using explanatory images which simplify the information overload produced by the internet. Upon completion of this course you will understand how social media, website development, e-commerce and mobile marketing fit into overall business strategy. The content is geared towards managing online marketing from a strategic perspective, not performing specific detailed tasks. The focus is on cultivating management behavior. You will acquire the skills of prioritizing the amount of time spent on different online activities, you will invest ad-spend dollars judiciously, you will research appropriate content with insights which persuades consumers, and you will identify keywords which maximize traffic. You will also align online marketing activities, to specific pages on your website, by applying marketing principles efficiently. By the end of the course, you will be the architect linking all your digital platforms ; you will also be the archer (deciding which target segments to hit) with each advert. As both architect and archer, you will exercise strategic and tactical thinking, in order to formulate a sound digital marketing strategy. Above all, you will enjoy the simplicity with which the ideas are explained. Enjoy!
Who this course is for:
- Marketing managers
- Public Relations specialists
- Commerce students
- Social media enthusiasts
- Business Owners
- Corporate employees
With forty years of experience in large and small businesses, complemented by several academic degrees and an MBA, I am an expert at analyzing complex information. I present in an understandable, digestible and interesting manner to new and experienced business managers. Having lectured at universities in marketing and business strategy, my will help you to conceptualize easily and understand lucidly. My teaching is targeted towards young to mature adults, who intend to understand business concepts quickly and with ease.