Sales Funnel & Customer Journey Map for Digital Marketing
3.7 (59 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,648 students enrolled

Sales Funnel & Customer Journey Map for Digital Marketing

learn customer personna and customer value journey, how to move customers through sales funnel
3.7 (59 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,648 students enrolled
Published 12/2019
English
English [Auto]
Current price: $27.99 Original price: $39.99 Discount: 30% off
23 hours left at this price!
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This course includes
  • 2 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Digital Marketing Strategies
  • Customer Value Journey
  • How to lead customer through sales funnel
  • How to create customer profile for digital marketing
  • fundamentals of marketing
Requirements
  • this is Beginer course, anyone interested in digital marketing can join
Description

Digital world is ever evolving and marketing in this digital world can be highly complex. Understanding this complex world and getting started in digital marketing can be very difficult for non-technical sales professional, single business owners and marketers.

This course is designed keeping in mind those budding marketers, traditional sales professionals, business operation and small business owners to help them navigate this complex digital world. Even though you may not be responsible for digital marketing, understanding fundamentals nevertheless may go a long way in successfully running the business.

This class was recorded live while explaining digital marketing concepts to a team of traditional sales and marketing professionals. Since it was live you may hear some disturbance due to their questions (i have not edited them out to keep originality)


In this two hour class (first session) we discussed following topics.

1. Fundamentals of marketing and digital marketing

2. Tools that can be used in digital marketing and some brief.

3. Foundation of marketing - customer persona and consumer journey.

4. how to navigate through sales funnel using different tools.

5. We will discuss more details on those tools how to use them in future sessions.

if you have any questions / feedback, you are free to let us know.


Who this course is for:
  • Small Business owners
  • budding digital marketing students
  • traditional marketers and sales professionals
  • operation staff to understand digital strategies for career development
Course content
Expand all 17 lectures 01:51:16
+ Introduction and Fundamental
4 lectures 27:12
Digital Marketing Techniques & Disciplines needed
07:36
Overview of How do we use various digital marketing tools
06:14
+ Target Customer Personna and How to create one
3 lectures 28:35
Target Personna
12:00
How to Create Customer Personna
03:36
What details are required to create an effective customer profile
12:59
+ Customer value journey and how to move customers through stages
5 lectures 32:53
Customer Value Jouney aka Sales Funnes
04:00
Funnel - Aware and Engage
07:31
Funnel - Subscribe Stage
07:25
Funnel - Convert into Customer and MultiBuyer
08:59
Funnel - Advocacy and promotors
04:58
+ Moving through customer value
3 lectures 18:56
Call to Action
06:32
Another example to demonstrate moving customers through funnels
04:53
Digital Assets, Medium, Channel and Optimisation
07:31
+ Recap and next steps
2 lectures 03:40
Re-cap of what we have learned in this session
03:01
Bonus Lecture
00:39