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Digital Marketing Strategy - Compact MBA level Course
Rating: 4.8 out of 5(20 ratings)
569 students

Digital Marketing Strategy - Compact MBA level Course

Gain MBA-level digital marketing frameworks in a fast-paced, hands-on program—perfect for busy executives and teams.
Created byTarek Riman
Last updated 7/2025
English

What you'll learn

  • Compare digital and traditional marketing, explaining push vs pull, data-driven tactics, and the blended skillset expected of today’s marketers.
  • Map the modern loyalty-loop customer journey and plan content, ads, and channels that add value at each stage from awareness to advocacy.
  • Create a customer journey map that identifies key stages, consumer actions, touchpoints, and marketing opportunities in a modern, non-linear buying cycle.
  • Leverage analytics insights and brand data to refine targeting, personalize content, and iterate marketing strategies for higher ROI.
  • Apply demographic, psychographic, behavioral, and geographic segmentation to target the right audience with tailored marketing strategies. (160 characters)
  • Leverage social listening, analytics, and surveys to capture real-time customer insights and translate findings into data-driven marketing improvements.
  • Use tools like Similarweb to analyze website traffic, evaluate digital performance, and generate actionable insights for strategic marketing decisions.
  • Identify the four stages of the product life cycle and apply tailored marketing strategies to optimize growth, sustain maturity, and manage decline.

Course content

5 sections • 9 lectures • 1h 36m total length

  • Introduction1:16
  • Getting Started - History of Communication & Marketing6:29

Requirements

  • No Experience needed. This course is designed to be accessible—even if you’re new to digital marketing.

Description

Unlock MBA-level marketing strategy in a fast-paced, hands-on format. This Compact Digital Marketing program equips directors, growth teams, and future leaders with the frameworks, data skills, and customer-centric mind-set demanded by today’s competitive landscape. We trace marketing’s roots from the Cognitive Revolution—when storytelling first united tribes—through the print, broadcast, and digital eras, showing how push tactics evolved into a dynamic push-pull ecosystem.

You’ll learn to map the modern loyalty loop, segment markets beyond demographics, and craft Jab-Jab-Jab-Right-Hook content that attracts, nurtures, and converts. Deep-dive modules cover analytics (two-thirds of modern marketing), predictive insights, and KPI dashboards, plus the digital tools executives use to benchmark competitors and surface customer pain points in real time.

Exercises move theory into practice: create a customer-journey map, diagnose web performance with Similarweb, and design life-cycle campaigns that extend product longevity from introduction to maturity. By course end you will be able to blend SEO, paid media, social, email, and storytelling into an integrated strategy that drives measurable ROI—while positioning your brand for sustainable growth and loyalty in an era of data, disruption, and endless content noise.

Whether you're leading a marketing department, building a brand from the ground up, or preparing to step into a strategic role, this course provides a holistic view of modern marketing that balances creativity with data. You’ll gain a deeper understanding of how to adapt campaigns to shifting consumer behavior, leverage segmentation for targeted messaging, and align every touchpoint with the buyer’s decision-making timeline. This is not just a course—it’s a strategic playbook for navigating the complexity of today’s digital-first market.


  1. Traditional vs. Digital Marketing: strategic differences and integrations

  2. The Evolution of Marketing: from the Cognitive Revolution to modern ecosystems

  3. Push vs. Pull Marketing: understanding intention and visibility

  4. The Role of Content in Modern Marketing (Jab, Jab, Jab, Right Hook framework)

  5. Campaign Structure Across Platforms (Meta, Google, LinkedIn, etc.)

  6. Product Life Cycle and Marketing Alignment

  7. Customer-Centric vs. Product-Centric Marketing

  8. Using Tools like Similarweb and Google Analytics

  9. Strategic Use of Social Media and Paid Ads

  10. Building Brand Authority and Trust through Experience and Data

Who this course is for:

  • Marketing Directors, VPs, and CMOs looking to sharpen digital and analytics strategy
  • Corporate Strategy & Growth Teams aiming to align marketing with business objectives
  • Business Leaders driving digital transformation across departments or organizations
  • Entrepreneurs and Founders who want to scale intelligently and build customer-driven brands
  • Graduate Students and MBA candidates seeking to deepen their strategic marketing expertise
  • Consultants and Advisors helping clients navigate modern marketing ecosystems
  • Non-marketing professionals in roles like product, operations, or analytics who need to collaborate with or lead marketing teams strategically

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