Digital Marketing Strategy

More than 80,000 business owners have taken my class since 2014 – it's now available online
Rating: 4.3 out of 5 (300 ratings)
7,243 students
Digital Marketing Strategy
Rating: 4.3 out of 5 (300 ratings)
7,244 students
Difference between goal, strategy, and tactic
How to define a digital marketing strategy
The goal-first framework
How to define your customer
Create a customer persona
How to create a Unique Value Proposition
Create an elevator pitch (think Shark Tank!)
Methods of targeting customers
Measuring success of your marketing efforts

Requirements

  • Access to a computer with Internet connection
Description

In this class, you will develop essential digital marketing strategies that will lay the foundation for all of your marketing tactics.

  • Assess and refine your business’s values and mission statement

  • Define your customer using the customer persona tool

  • Define your unique value proposition (UVP)

  • Develop and deliver your business’s elevator pitch

  • Understand the value and role of marketing data

  • Learn how to appeal to customers across the Loyalty Loop

Who this course is for:
  • Business owners that want to grow
  • Working professionals that want to learn digital marketing
  • Entrepreneurs that want to do the digital marketing themselves
Course content
4 sections • 7 lectures • 29m total length
  • Introduction
    03:32
  • The Goal-First Framework
    08:43
  • Evaluate Your Website
    3 questions
  • Defining Your Customer
    08:56
  • Customer Persona
    1 question
  • Writing a Unique Value Proposition
    02:03
  • Crafting a Persuasive Elevator Pitch
    02:40
  • Writing an Elevator Pitch
    1 question
  • Targeting Customers
    00:54
  • Measuring Success Using KPIs
    01:45

Instructor
Global Digital Marketer & Entrepreneur
Steven Matt
  • 4.3 Instructor Rating
  • 1,664 Reviews
  • 28,221 Students
  • 6 Courses

Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.