Digital Marketing Starter Course

Identify your customers early using digital marketing to target the right audience, save time and money, and craft social media copy and branding from a customer profile and lifecycle insights.

Identify where your customers hang out on social media and choose the right platform, get comfortable there, and focus your efforts to engage your target audience.

Learn social media copywriting by identifying your audience, crafting resonant captions, and aligning with platform algorithms. Plan monthly captions in advance to stay consistent and save time.

Establish a clear objective for each visual, apply the brand color palette, choose the right font, and assemble the right elements for impactful social media graphics.

Master the science of graphic design: platform-specific dimensions, color, space, shapes, and typography, using Photoshop or Canva to create effective social graphics with templates and a clear call to action.

Learn how to set up email marketing to build a one-to-one customer relationship, avoid platform risk, and use compelling subject lines and calls to action.

Learn to automate social media with a monthly content planner and visuals, using tools like Buffer and PostCron to stay visible every day while you engage with customers.

Know your customers, craft a value-driven content plan, and master online pitches to close deals. Create an irresistible offer, test with a limited audience, and promote through social media.

Focus on social media to boost engagement in digital marketing by posting consistently, engaging first on one platform, tagging thoughtfully, using hashtags with Slack, and timing posts over 3–6 months.

Identify your customer across internet and determine your platform for growth. Build a database for email marketing, craft copywriting and visuals, engage your audience on social media, and drive branding.