Digital Marketing Roadmap to Creating a Viral Brand

Name: Digital Marketing Roadmap to Creating a Viral Brand
Rating: 4.4 (176 reviews)

Building A Hit Brand in a Noisy Online World

Created byLuna vega

Last updated 11/2018

English

English [Auto],

What you'll learn

Here is what we will cover: #1. Understanding the Algorithm & how to make it fall in love with your content #2. How to Get inside your customers head and make them want more #3. How to get an edge in a crowded online space #4. How to get traction with your digital marketing efforts from setting up FB & Instagram Ads

Course content

1 section • 12 lectures • 1h 39m total length

Understanding the Algorithm10:52
Understand the algorithm’s engagement loop to craft value-driven content that grows audience reach, views, and interactions, using authentic storytelling and smart hacks for organic and paid reach.
Finding Your Tribe9:14
Identify and understand diverse audience segments using Facebook audience insights to build detailed personas, refine content for your niche, and guide targeted marketing for a viral brand.
What Problems Are You Solving9:58
Identify the core problem your product solves by tapping into customers’ emotional needs and storytelling, then use insights from social groups to build personas and compelling copy.
Finding Emotional Pulls10:15
Identify emotional pulls by using audience personas and unique value propositions, draw insights from social groups and trends, then rapidly prototype and test branding ideas.
You Snooze, You Loose10:09
Discover why brands fail by overemphasizing social media; leverage paid advertising, keyword research, and audience testing to drive targeted traffic and build effective funnels with landing pages.
Rapid Testing w FB & Instagram Ads8:44
Rapidly test ideas on Facebook and Instagram using the PPE ad sequence, with short pain-driven videos, audience testing, and conversion ads to capture emails.
FB & Instagram Ads Part 24:52
Learn how to create conversions with winning creative and audiences. Set up your pixel and build lookalike and saved audiences to optimize Facebook ads.
The Anatomy Of Viral Content6:21
Discover how to craft viral content by testing video ads and segmenting audiences by watch rates. Refine creatives using engagement metrics to identify pain points and build lookalike audiences.
Building A Community In Record Time11:27
Understand your audience and choose the right platform, then build a community fast with YouTube and influencer partnerships, using keyword research and list videos to drive traffic to your website.
Monetizing Your Influence9:15
Monetize your influence by building relationships, using welcome emails and retargeting, leveraging influencers for credibility, and employing Facebook pixel, Google Analytics, and lookalike audiences to drive purchases and loyalty.
Feeding the Machine6:06
Feed the machine with paid traffic, retargeting, and opt-ins to grow a warm audience, then use demographic research, lookalikes, and influencer-backed social media via testing to refine ads.
Conclusion1:47
Celebrate your completion by sharing successes on Instagram and leaving a review to boost rankings and gather feedback, 5 to 10 interactions precede purchasing and retarget with Facebook pixel.

Requirements

You should have a basic digital marketing understanding. Ideally, you should already have a FB Business Account & Google Ads Words Account.

Description

How can you build a HIT / VIRAL brand in record time? Is it even possible?

In today's noisy social media world, it has become increasingly difficult to draw the attention of your idea customer. Branding and providing value, is more important than ever. However, how can you create a WOW factor which will make customers eager to work or purchase from you?

In this class, I am going to provide you with a digital marketing roadmap so you can monetize your passion & stop wasting precious hours on social media.

Here is what we will cover:

#1. Understanding the Algorithm & how to make it fall in love with your content

#2. How to Get inside your customers head and make them want more

#3. How to get an edge in a crowded online space

#4. How to get traction with your digital marketing efforts from setting up FB & Instagram Ads

This class is for digital marketers, small business owners, creatives, individuals looking to become influencers, e-commerce businesses or anyone looking to understand today’s online landscape.

You will walk away with a roadmap in how to bring qualified traffic and start monetizing from it.

Hope to see you inside.

Who this course is for:

This class is for anyone who is looking to learn more about Digital Marketing; whether a CMO at a Startup; or a burgeoning entrepreneur. If you are looking to start getting your name / brand / ecommerce business out there, in an effective way, this class is for you.