Digital Marketing Research: take precise marketing decisions

Name: Digital Marketing Research: take precise marketing decisions
Rating: 3.6 (13 reviews)

Understand your customer buying process: Master Analytics, Keywords research, Social Media Monitoring and Usability

(13 ratings)

83 students

Created by Oxford Learning Lab

Last updated 11/2018

English

English [Auto]

What you'll learn

Find How To Conduct Digital Marketing Research
Understand The Customer Buying Process
Fine Tune Your Marketing Campaign
Achieve Consistent Results
Save Time and Money Understanding Your Market Landscape
Earn qualification as Consultant

Requirements

Basic Digital Marketing Knowledge

Description

Continuous Marketing research should be the focus of any company.

No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.

After this course you will be able to answer the following key-questions

In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this?
What Analytics are telling us about how our customer are using your website?
Are they concerned about Privacy?
What Social Media do they use most and how?
Do you understand the Psychology of your customers?

Now Digital Marketing Research has made all of this possible without spending a fortune!

Who this course is for:

Marketing Managers
Web Owners
Web StartUps
Web Managers

Featured review

Rudi V.

12 courses

9 reviews

2 years ago

It definitely helped that so many references were given. I will make sure to look up the suggested websites, books, etc. that will surely help me in future, especially seeing as I am only starting off now in hopefully becoming one of the best research consultants in South Africa.

Oxford Learning Lab

Professional Marketing Courses by Top Experts

4.2 Instructor Rating
4,585 Reviews
43,360 Students
26 Courses

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.