Digital Marketing Research: take precise marketing decisions
What you'll learn
- Find How To Conduct Digital Marketing Research
- Understand The Customer Buying Process
- Fine Tune Your Marketing Campaign
- Achieve Consistent Results
- Save Time and Money Understanding Your Market Landscape
- Earn qualification as Consultant
Requirements
- Basic Digital Marketing Knowledge
Description
Continuous Marketing research should be the focus of any company.
No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.
After this course you will be able to answer the following key-questions
In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this?
What Analytics are telling us about how our customer are using your website?
Are they concerned about Privacy?
What Social Media do they use most and how?
Do you understand the Psychology of your customers?
Now Digital Marketing Research has made all of this possible without spending a fortune!
Who this course is for:
- Marketing Managers
- Web Owners
- Web StartUps
- Web Managers
Featured review
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Course content
- Preview09:09
- Preview08:27
- 07:52Multi-Device and Multi-Tasking Research
- 10:18Understand Your Customer Buying Process
- 12:59Understand Your Customer Research
- 12:34Other Types of Web Testing
- 08:41Who applies it & Summary
- 75 pagesSlides
- 09:36Essential points to remember about the whole course
Instructor
- 4.1 Instructor Rating
- 2,871 Reviews
- 35,995 Students
- 24 Courses
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.