Learn Recruitment & Interviewing Of Digital Marketing Talent

Name: Learn Recruitment & Interviewing Of Digital Marketing Talent
Rating: 4.1 (162 reviews)

Recruiters & Hiring Managers, Learn Talent Acquisition & Recruitment Skills For Recruiting Best Digital Marketing Talent

Created bySalil Dhawan, Peter Alkema, Tracey Ashington

Last updated 8/2026

English

English [Auto],

What you'll learn

Learn How To Test A Candidates Digital Marketing Knowledge And Experience
Learn How To Check Knowledge Of Google, Facebook, Instagram, Amazon & LinkedIn
Learn How To Test Candidates Alignment With Company's Goals And Objectives
Learn How To Conduct A Fair And Structured Interview Process
Learn How To Attract The Best Talent For Your Company Using Sales Skills
A List Of General And Trick Questions For Any Digital Marketing Interview
A List Of Questions To Ask Experienced And New Digital Marketing Executives

Course content

7 sections • 27 lectures • 1h 50m total length

Welcome To Your Digital Marketing Recruitment Course - Strategy To Success4:09
Introduction To Digital Marketing Recruitment By Peter Alkema4:08
Learn to design a well-structured recruitment and interview process that strengthens the digital marketing talent pipeline, aligns HR and line managers, and ensures culture fit.
Test Google Knowledge - Organic & Advertisements6:19
Test candidates' knowledge of Google as a platform, covering organic search and ads, key metrics, on-page and off-page SEO, and practical optimization through a/b tests and long-tail keyword strategies.
Introduce Yourself!1:07
This is your opportunity to introduce yourself to me and the rest of the student community. Tell me where you are from? what do you do? what goals do you want to achieve though this course?
You can come back to this board and add more thoughts as you go through the course and achieve your goals. Seeing all the other students in the course will also motivate you and keep you going as you participate in this community of learning.
Let Us Celebrate Learning Together!1:03
Celebrate milestones as you progress through the course, receiving congratulations at 25, 50, 75, and 100 percent to boost motivation and learning.

Test Facebook Knowledge - Newsfeed, Suggested & Sponsored4:57
Test Facebook knowledge by explaining how organic news feed and suggested content drive traffic, and how sponsored ads complement this with ad optimization and retargeting using Facebook Pixel.
Test LinkedIn Knowledge - Thought Leadership, Professional Content3:17
Assess LinkedIn expertise for digital marketing hires by testing thought leadership and professional content, then apply strategies to grow brand credibility and B2B engagement.
Test Instagram Knowledge - The Instagram Algorithm, Reach, Reels4:24
Assess digital marketing candidates on their understanding of the Instagram algorithm, engagement drivers, hashtags and location tagging, and the platform's shift toward short video and Reels to maximize reach.
Test Amazon Knowledge - Keywords, Sale, Ads, Fulfillment6:34
Assess a candidate’s understanding of Amazon as a marketplace by covering on-page factors (title, description, bullets, A-plus content), back-end keywords, fulfillment metrics, ads metrics, and brand store plus content listing.
How To Test Candidates Alignment With Company Goals6:59
Congratulations On Completing 25% Of The Course! Let Us Keep Learning!0:36

Common Questions & Answers For Every Interview5:01
Questions For An Experienced Digital Marketing Executive4:11
Questions For A New Entrant Into The Field Of Digital Marketing3:52
Trick Questions & Answers For Any Interview6:44
Test a digital marketing candidate’s quick, comprehensive grasp of platform KPIs, AdWords vs AdSense, and SEO vs SEM with practical trick questions. Learn to assess their testing and optimization mindset.
Congratulations On Completing 50% Of The Course! Let Us Keep Learning!0:32

How To Prepare For The Interview - Make Sure You Understand The Role4:30
In this lesson we will talk about the preparation you need in order to conduct an interview, which will be as part of a panel with the hiring manager. Firstly, make sure you have a clear understanding of the position, and this not something you can do just beforehand.
Recruiters - Review The Candidates CV, LinkedIn Profile & Social Media Presence5:57
In this lesson we will talk about reviewing the candidates' information, in their CV, linkedin profile and possibly social media pages.
Show Off Your Company As A Great Place To Work & Answer Candidate's Questions3:20
An interview is going to influence whether a candidate will actually take a job at your company or not. So, you should use the opportunity to show the candidate around the office and highlight some of the aspects of your company that makes it unique.
Recruiter - Steps Of Conducting An Interview4:34
Now that you are well prepared, you are in a position to conduct your structured interview. In this lesson we will go through the typical steps of such an interview.
Recruiters – What To Do After An Interview5:40
After the interview, if you are the recruiter on the panel, then you should meet with the hiring manager and compare notes. Be sure not to project your own judgment onto them and genuinely listen and observe body language to determine whether the candidate made the right impression.
Congratulations On Completing 75% Of The Course! Let Us Keep Learning!0:37

Preparing For The Interview - Describe The Position & Get Your Questions Ready4:01
In this lesson we will talk about the preparation you need in order to conduct an interview, which might also include a recruiter. Firstly, make sure you have clearly defined the position, and this would probably have been required for the original job posting to kick off the recruiting process and for potential candidates to apply.
Review The Candidates CV, LinkedIn Profile & Social Media Presence5:02
In this lesson we will talk about reviewing the candidates information, in their CV, linkedin profile and possibly social media pages.
Show Off Your Company As A Great Place To Work & Answer Candidate's Questions3:15
An interview is going to influence whether a candidate will actually take a job at your company or not. So, you should use the opportunity to show the candidate around the office and highlight some of the aspects of your company that makes it unique.
Hiring Managers – Steps Of Conducting An Interview5:32
Now that you are well prepared, you are in a position to conduct your structured interview. In this lesson we will go through the typical steps of such an interview.
Hiring Managers – What To Do After An Interview4:15
After the interview, you should meet with the recruiter and compare notes.

Requirements

You must be in a position to hire Digital Marketing Executives

Description

Need - The course is for recruiters, hiring managers, and entrepreneurs who want to attract and hire best digital marketing talent to their company.

Value - You learn key Digital Marketing concepts, question and answers, and how to conduct an interview in less that $20.

Features -

There is a complete course workbook PDF for you to easily follow along the course and easily review.
There is a list of common and trick questions to ask any candidate.
A list of questions to ask candidates entering the field of digital marketing as well as experienced candidates.
Questions to test knowledge of Digital Marketing platforms such as Google, Facebook, Instagram, Amazon and LinkedIn.
Lessons on how to conduct a fair and structured interview
What to do before, using and after an interview?
How to sell your firm and attract the best talent.

The course covers all of these amazing features and a lot more to help you quickly learn and start conducting interviews.

The course is inspired by our other Recruitment and Digital Marketing courses, here are few reviews from those courses -

"Very interesting course, covers more of strategy, concepts, tricks, and actual understanding on platform which is what I needed, rather than the whole going through how to do small things first and then try to find the actual strategies and relevant content. Therefore, it is just the perfect digital marketing course." - Debbie Y.

"Yes - this is absolutely what I've been looking for in my business - clear explanation of the platforms and how to begin. Thank you Salil and Peter." - Janet A.

Who this course is for:

Recruiters, Hiring Managers, and Entrepreneurs who need to hire Digital Marketing talent for their company.

Learn Recruitment & Interviewing Of Digital Marketing Talent

What you'll learn

Explore related topics

Course content

Introduction5 lectures • 17min

How To Test Knowledge Of Digital Marketing Platforms6 lectures • 27min

List Of Interview Question & Answers5 lectures • 20min

Test your knowledge now to achieve your goals!0

For Recruiters – The Complete Guide To Interview6 lectures • 25min

For Hiring Managers – The Complete Guide To Interview5 lectures • 22min

Test your knowledge now to achieve your goals!0

Requirements

Description

Who this course is for: